1. INGVAR KAMPRAD ELMTARYD AGUNNARYD

2. INGVAR KAMPRAD ELMTARYD AGUNNARYD

3. Background of IKEA INGVAR KAMPRAD – Name of the founder
References :-
Wikipedia,IKEA.
Background of IKEA
INGVAR KAMPRAD – Name of the founder
ELMTARYD – Farm where he grew up
AGUNNARYD – Founder’s hometown in Sweden

5. Mission & Vision VISION
References :-
Wikipedia,IKEA.
Mission & Vision
VISION
To create a better everyday life for the many people
MISSION
To offer a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them

6. Management President & CEO : Mikael Ohlsson
Corporate Communications : Helen Duphorn
Human Resources : Petra Hesser
Head of Staff : Alistair Davidson
IKEA Industry : Leif Hultman
Sustainability : Steve Howard
Retail : Martin Hansson

7. Strength Unique and modern design products for Home furnishing.
Low and affordable product price.
IKEA’s outlets Interior Design concept imposing the best feel-like-home & family-friendly shopping environment.
Different home ideas; from home decoration ideas to organizing tips to inspirations.

8. Weaknesses Low number of stores Limitation of online shopping
References :-
IKEA strategic case study & analysis, Osama Albarrak
Weaknesses
Low number of stores
Limitation of online shopping
Limitation of design software
Furniture not built to last a lifetime

9. Opportunity (potentials)
Expansion to developing countries
Expansion to growing grocery market
Selling Point : Sustainability – from material sourcing up to finished product and the whole supply chain management

10. Threats Recession – higher oil, electricity & operating costs
References :-
IKEA Solutions for Weakness & Threats UKessays
IKEA Strategies Issues Solutions UKessays
Threats
Recession – higher oil, electricity & operating costs
Lower standard of salary causing reduced by power of consumers
Competitors – cheaper knock-off products widely available (i.e. made in China)

11. Solutions
EFFICENCY
SUSTAINABILITY

12. ANY QUESTIONS?

13. THANK YOU