1. Five Reasons You’re Ruining Your Social Media Presence and might not realize it

2. Why listen to me?
Sr. Digital Marketing Specialist for Fastline Media Group
Social media is my world
Fastline has seen a…
1,044% growth in Facebook audience
733% growth in Twitter followers
23,000 Instagram followers
Blog has seen almost 1.4 million views since 2013, an average of 58,333 views a month

3. Social Media is not just a fad
It’s always changing
Your ROI in social media will still exist in 5 years, meaning the investment you put in now towards a social audience will still exist in 5 years*
Seniors aged 65+ are fastest growing demographic
Facebook tops Google in weekly traffic*
We will no longer find products and services – they will find us on social media*
*Socialnomics 2016

4. Creator of Socialnomics, a social media website and resource
“We don’t have a choice on whether we do social media, the question is how well we do it”
-Erik Qualman
Creator of Socialnomics, a social media website and resource

5. What I hear from Advertisers:

6. Let’s get to it!

7. Increase brand awareness Reach new audiences
If you’re not using it to:
Increase brand awareness
Reach new audiences
Stand out from competition
Build relationships
Generate sales

8. IMPORTANT!
I’m using Facebook for examples in this presentation but these points will apply to all social networks

9. 1. Brand Awareness Fastline’s nationwide survey
farmers ranked reputation and image of some of the most important factors*
Critical to company’s success
Minimizes perceived risk in consumer mind
Build equity and trust in brand
Leads to generating sales
Company has control over tone, imagery, information
*Beyond Price – What Brings buyers in the Door

12. 2. Reach New Audiences Reach larger or more targeted audiences
All networks allow for organic reach through engagement
Algorithm – a formula used to determine the reach of your content
Find what works best for your company
Diversify your approach – use multiple networks

13. Algorithm Breakdown Content Frequency TWITTER BLOG INSTAGRAM SNAPCHAT
Audience Engagement
Frequency
Content
Shareability
FACEBOOK
TWITTER
BLOG
INSTAGRAM
SNAPCHAT

14. Algorithm Breakdown Content Frequency FACEBOOK Audience Engagement
Shareability
Content
Likes, shares, comments, link clicks, picture views
Keeping a constant presence
Facebook values sharing as most important in algorithm
Content is key – no click bait; should align with audience and post should connect with content from link

15. Algorithm Breakdown TWITTER Frequency Audience Engagement
Twitter is real-time – in order to be seen frequency is key
Retweets, comments, link clicks; Twitter shows “tweets you missed” which is based on engagement

16. Algorithm Breakdown INSTAGRAM Frequency Audience Engagement
Instagram is no longer “real time.” It will show your posts to the people who most interact with you.
Frequency is key to boosting engagement which will further your reach

17. Algorithm Breakdown SNAPCHAT Content Audience Engagement Frequency
Different from other site’s view of engagement – relies on content and encouraging users to follow
Snaps expire so your presence does too – frequency maintains presence

18. Algorithm Breakdown BLOG Content
FACEBOOK
TWITTER
INSTAGRAM
Blog content is critical to use for fill-in content. It doesn’t operate on an algorithm but use it to work the other site’s algorithms

19. 3. Stand Out From Competition
Social media is like a room full of people asking questions, if you’re not there to answer them someone else will
Differentiate from your competition
Further your brand recognition
Building relationships and familiarity will grow audience’s comfort with your brand

21. 4. Build Relationships With Your Audience
Relationships are one of the strongest drivers of customer satisfaction*
Create personality and further brand awareness
People respond when they don’t feel like you’re a company
It doesn’t run itself – keep the conversation frequent
Let your tone match your platform
“you have the chance to construct the image of your company the way you want to be seen”
*Beyond Price – what brings buyers in the door

23. Who do you think posted this?
What’s wrong with it?
Does not relate to audience

24. Know your audience!

25. 5. Generate Sales Complete steps 1-4
78% of consumers trust peer recommendations
4 out of 5 people say that posts from friends directly influence buying decisions*
Explore options within each site
Facebook has allowed us to use Product tags, a subtle and informative way to promote
*Socialnomics 2016

26. Optimize Your Posts!

28. Product Tags Mobile optimization for quick shopping
Allows you to hyperlink to product featured in post

29. Have Your Direction in Mind
Fastline started with strong objectives
Build engaging audience
Create product
Build digital name
Follow algorithms

30. …and apply what you learn
Work at it
Post regularly
Follow algorithms
Pay attention to engagement

31. Let’s round this all up! With Social Media, you can
Generate brand awareness
Reach new audiences
Stand out from competition
Build relationships with your audience
Generate sales

32. Personal consultation or strategy
Learn More
/FastlineFarm
@FastlineFarm
@Fastline
Talk to me about:
Personal consultation or strategy
Ad management
Custom audit of your Social Media
For White Paper:

33. Thank you! Fastline Media Group Alanna Bouhl
Senior Digital Marketing Specialist