1. AMEC Measurement Month 2018
Agency Toolkit

2. Welcome! Welcome to the AMEC Measurement Month ‘campaign in a box.’
The purpose of Measurement Month is to put measurement and evaluation front and centre of the PR and marketing debate, and this toolkit is designed to help you do just that.
Here you will find everything you need to support the Measurement Month campaign. Some of the world’s leading measurement experts have contributed content, which is agency- agnostic, and which you are invited to use as appropriate as part of your marketing programme.
This toolkit contains opinion and best practice, social posts, digital assets and media materials. We’ve sought to make it easy; to remove the hard work; and to give you what you need in order to do as little or as much marketing around Measurement Month as you want. Please dip in and use what you need.
You don’t have to be an AMEC member to use this material - but we’d be very pleased if you want to sign up, and help us improve the standard of measurement and evaluation across our profession.
Barry Leggetter Johna Burke
CEO Global Managing Director

3. Contents AMEC Measurement Month: What you need to know 4
The AMEC Agency Group 5
Key Messages 6
Thought Leadership Content 7
Image Bank 8
Contact details 9

4. AMEC Measurement Month
All you need to know
What is it?
Measurement Month is the key opportunity in the year for all communication professionals to focus the attention of their clients and colleagues on the importance and value of rigorous measurement and evaluation.
It is about making the leap from understanding the value of PR measurement, and doing something about it.
When is it?
5 – 30 November 2018
There is a different regional focus each week of November:
North America: November
Latin America: November
Europe: November
Asia Pacific & Middle East: November
What’s happening?
Measurement Month will be filled with free to attend events, webinars, executive discussions, podcasts, workshops and much more.
AMEC members will organise events in their own country or region, so activities take place across the world.
Details of all planned events may be found on the AMEC website here.

5. The AMEC Agency Group Join us!
The AMEC Agency Group was formed recently to service the specific needs of PR and communications agencies.
Here’s what you get by being involved:
An opportunity to learn new means of demonstrating the value of your agency’s work to clients
The Group is founded on the belief that strong research and measurement is vital to demonstrating the value communications agencies deliver to their clients.
A forum to learn, share, and grow, in an environment where competitive agency agendas are left at the door
Our mission is to share best measurement and evaluation practice, through the environment of a non-competitive network; and be a part of developing new measurement and evaluation methodologies and thinking.
Access to an online resource, updated regularly, where best practice and other assets are housed
Access to practical resources, tailor-made for the agency sector – tools, techniques, methodologies for use by agencies of all sizes
The Group is open to any communications agency personnel, whose agencies are AMEC members.
Access to a dedicated Slack channel, to share ideas, obtain feedback and have your questions answered by peers and industry experts, in real time
Measurement Month will be a big focus for the Group, but is just the start.
 To find out more the Group Chair:

6. Key messages
We want all agencies participating in AMEC Measurement Month to align around a set of key messages that reinforce to agency peers and clients the importance of effective measurement, the industry-wide support the initiative enjoys, and the benefits of AMEC membership:
AMEC Measurement Month is a global initiative to highlight the importance of PR measurement
Effective measurement enables agencies to demonstrate the value they bring to their clients
Through the AMEC Agency Group, agencies have access to a host of free resources, including the industry-leading Integrated Evaluation Framework

7. Thought leadership content
Promoting Measurement Month on your website or blog through AMEC contributed content is one of the most effective ways of getting the word out, and demonstrating your support.
In a series of blogs, industry leaders capture the key issues and best practice in measurement and evaluation thinking today.
This content is available for you to use as guest blog posts on your agency’s website.
Barry Leggetter
CEO, AMEC
Johna Burke
Global MD, AMEC
Richard Bagnall
Chairman, AMEC

8. Image Bank
And adding the AMEC Measurement Month logo to your signature or on to your website is really straightforward. Here you’ll find image file for all the AMEC Measurement Month logo, and more besides.
Using thought leadership content from the AMEC leadership? Do use approved headshots from the AMEC Speakers Bureau, as appropriate.

9. Contact Barry Leggetter – CEO, AMEC (outgoing)
Johna Burke - Global Managing Director, AMEC (incoming) T:
M: +1(602)