Presentation on theme: "Parallelism Writing structures that are grammatically parallel helps the reader understand the points better because they flow more smoothly. If there."— Presentation transcript:
Parallelism Writing structures that are grammatically parallel helps the reader understand the points better because they flow more smoothly. If there is anyone out there who still doubts…who still wonders…who still questions
Repetition Repetition can be effective in creating a sense of structure and power. In both speech and literature, repeating small phrases can ingrain an idea in the minds of the audience. Yes, we can, to opportunity and prosperity. Yes, we can heal this nation. Yes, we can repair this world. Yes, we can.
Common persuasive techniques often used in advertising Bandwagon Loaded Words/Glittering Generalities Testimonial Plain Folks Snob Appeal Misuse of Statistics Transfer Target Audiences
Bandwagon A statement suggesting that everyone is using a specific product, so you should, too! Being “in the group” makes you feel secure.
The bandwagon effect created these fine internet sensations…..
Loaded Words and Glittering Generalities Loaded Words = Words that will make you feel strongly about someone or something (fear, desire for success, excitement, being part of a group). Loaded Words can be Glittering Generalities Glittering Generalities=Words that “glitter” but give no details about the product. “NEW IMPROVED TIDE”
Transfer Technique Objects or other people are shown with the product or candidate being “sold” in hopes that your good feeling for those objects or people will transfer onto the product or candidate. THE TRANSFER OF GOOD FEELINGS FROM A BACKGROUND OBJECT TO THE MAIN OBJECT.