1. YouTube Channels: Launch Day Video Views Vs. Subscriber Base
On Average, Only 2%, Of a YouTube Personalities’ Subscriber Base
Watches a New Video on the Launch Day
YouTube Channels: Launch Day Video Views Vs. Subscriber Base
% of Subs 2% 3% 1% 5% 4% 6% 0% 1
Source: VAB Analysis of YouTube channel video views during November 2015 (new videos posted in November 2015 only). % of Subs reflects what the total video views make up of the subscriber count as a percentage. #K = thousands; #M = millions. YouTube figures are global.

2. YouTube Channels: “Day 3” Cume Video Views Vs. Subscriber Base
Three Days After Launch, Only 6% of Subscribers Have Watched the Video
YouTube Channels: “Day 3” Cume Video Views Vs. Subscriber Base
% of Subs 6% 9% 5%
11% 3%
13%
10% 2
Source: VAB Analysis of YouTube channel video views during November 2015 (new videos posted in November 2015 only). % of Subs reflects what the total video views make up of the subscriber count as a percentage. #K = thousands; #M = millions. YouTube figures are global.