1. Using The Internet to Market Your Law Practice
Presented by:
Mark Merenda
Smart Marketing

2. Using The Internet to Market Your Practice
Creating Your Website
Using The Internet to Market Your Practice
12/31/2018

3. Using The Internet to Market Your Practice
Website Essentials
User Friendly
Content Rich
Frequently Updated
Search Engine Friendly
Graphically Attractive
Call to Action
Using The Internet to Market Your Practice
12/31/2018

4. Driving Traffic To Your Website
Time
Offline Strategies
Business Cards
Stationary
Advertisements
Online Strategies
Signatures
Listservs
Search Engines
Using The Internet to Market Your Practice
12/31/2018

5. Search Engines (The New Yellow Pages)
The “Googlization” of The Internet
Other Important Search Engines
Yahoo
MSN
Using The Internet to Market Your Practice
12/31/2018

6. Search Engines (The New Yellow Pages)
Construction Of The Site (no flash, all content in HTML)
Keywords
Content Rich
Frequent Updates
Links In
Search Engine Submission
Using The Internet to Market Your Practice
12/31/2018

7. Using The Internet to Market Your Practice
12/31/2018

8. Using The Internet to Market Your Practice
Overture (Yahoo and MSN) Searches
Using The Internet to Market Your Practice
12/31/2018

9. Using The Internet to Market Your Practice
Pay-Per-Click
What is it?
How does it work?
Deciding on Your Keywords
Setting a Monthly (or daily) Budget
Landing Pages & Conversions
What About Fraud?
Cost Vs. Yellow Pages
Using The Internet to Market Your Practice
12/31/2018

10. Extensions of Your Internet Strategy:
Belonging to a “Club” or “Movement” or “Family”
Using The Internet to Market Your Practice
12/31/2018

11. Extensions of Your Internet Strategy:
Blogging (or Blawging)
What is a Blog?
Elements of a Good Blog
Using The Internet to Market Your Practice
12/31/2018

12. Extensions of Your Internet Strategy:
E-Newsletter
Immediate
Cost Effective
Trackable Results
“Touching” The
Client or Referral
Source
Using The Internet to Market Your Practice
12/31/2018

13. Streaming Video Extensions of Your Internet Strategy:
Helps establish “personal” relationship
Using The Internet to Market Your Practice
12/31/2018

14. Podcasts and Audioblogs
Extensions of Your Internet Strategy:
Podcasts and Audioblogs
Using The Internet to Market Your Practice
12/31/2018

15. Using The Internet to Market Your Practice
12/31/2018

16. Using The Internet to Market Your Practice
The Future
What happened to the trains?
Marketing in the 21st century
The Global Village?
Using The Internet to Market Your Practice
12/31/2018