Presentation on theme: "- costume through the decades"— Presentation transcript:
1 - costume through the decades History of Fashion- costume through the decades
2 Why Fashion?Fashions move ever forward at a dramatic pace due to several factors:Change of seasonsPlanned obsolescenceTechnological advancesConspicuous consumption …“a term used to describe the lavish spending on goods and services acquired mainly for the purpose of displaying income or wealth.”
3 1900-1910 – Edwardian Era British class system was very rigid However, economic and social changes also created an environment in which there was more social mobility than previouslyChanges included rising interest in socialism, attention to the plight of the poor and the status of womenTogether with increased economic opportunities as a result of rapid industrialization.These changes were to be hastened in the aftermath of the first World War.
4 Sport 1908 summer Olympics held in London Sport becoming more popular More flexible clothing styles were neededCorset modified
5 Silhouettes – early 1900s Lots of undergarments Voluptuous shape Low waist
6 Late 1900sPaul Poiret points the way to a new silhouette, with a high waist and narrow, ankle-length skirts, 1908Beginnings of the ‘Hobble skirt’Exotica and travel influenced these changes
7 1910 – 1920 First half of decade full with riches and opulence World War 1 had a huge impact on dress in the second half of the decade ( )Unstable money marketNew fabrics and technologies developedWomen began working as there were fewer men at homeWomen began to wear trousers or breeches to work on the land or in factoriesFabrics and clothing became more practical based
8 Silhouette - first half of the century Column-likeHigher waistsMasculine influences beginning to appear
9 Silhouette - second half of the century Fuller SkirtsHems rising – ankle visible for the first time!Hair beginning to be cut short into bobs
10 1920-1930 Fashion entered the modern era. The 1920s were characterized by two distinct periods of fashionThe early 1920s were relatively conservative in nature and change progressed slowly as many were reluctant to adopt the new stylesFrom 1925, the styles that have been associated with the Roaring Twenties were passionately embraced by the publicThe public spirit was light-hearted, young and hedonistic but also very forward thinking
11 America America entered a prosperous era Women were allowed to vote And joined the workforceSport was again very important and had a huge influence on clothing
12 SilhouetteThe straight-line chemise worn with a close-fitting cloche hat became the uniform for daywearBoyish and sporty looks were made popular by Jean PatouWomen "bobbed," or cut, their hair short to fit under the popular hatsLow-waist dresses with fullness at the hemline allowed women dance the Charleston.
14 (pre-WW2)The light hearted forward-looking attitude and fashions of the late 1920s lingered through most of 1930But by the end of 1931 the effects of the Great Depression began to affect the public and a more conservative approach to fashion returnedFor women, skirts became longer and the waist-line was returned up to its normal position in an attempt to bring back a more feminine look
15 Technological Advances This period saw the first widespread use of synthetic fibresViscose was used for linings and lingerieNylon stockings and plastic zips became widely used
16 Foreign TravelWith the advances in technology and increasing availability of commercial flights foreign travel became more popularIt was now fashionable for the first time to have a sun-tanNew styles influenced by beachwear became popularThe Influence of American film was becoming increasingly importantAlong with Health and fitness
17 1930 – 1940 SilhouetteElsa Schiaparelli introduced a more structured look for women’s clothingShoulder pads and sleeve details very importantBy the late '30s, emphasis was moving to the back, with halter necklines and high-necked but backless evening gowns with sleeves
18 1930 – 1940 Silhouette Skirts remained at mid-calf length for day Towards the end of the 1930s skirts were reaching just below the kneeThis was a practical length and would remain in style for day dresses through the war years.
19 1940 – 1950: War Time restrictions Wartime led to restrictions on the amount of new clothing people could buyMoney saving was very importantDresses became shorter and were made with less fullness to reduce the amount of fabric neededMake-Do-and-Mend became a national campaign
20 1940 – 1950: War Time Restrictions Rations meant that nylon stocking were not availableWomen would sometimes paint on stockings insteadMost women wore knee-length skirts with simply-cut blouses and square-shouldered jackets.Trousers were becoming increasingly popular for workwear, but were still not fully acceptable for leisurewear.
21 Dior’s New LookWhen the French fashion houses reopened after World War II, Dior introduced the "New Look" silhouette
22 1950 – 1960: early yearsEarly 1950’s was still dominated by Dior’s New Look and very feminine styling with nipped in waists and full skirtsFashion was nostalgic and looking to the past for inspirationBalenciaga, Dior and Chanel were all very influential in this periodWomen were slowly beginning to wear trousers as an everyday item
23 The American Look American films were again very influential Stars such as grace Kelly and Marylyn Monroe were widely copiedOff-the-Peg clothing was much more available than ever before and of a higher quality
24 Late 1950’s Rising teenage market with more freedoms than ever before And with a higher disposable incomeInfluenced by musicBeginnings of short-lived trends and throw-away society‘Teddy-Boys’ and ‘Greasers’ first appeared.
25 1960 – 1970 Early 1960’s women still fairly conservatively dressed Focus of fashion beginning to change from Paris to LondonFashion starting to be led by people on the street rather than by a few elite Parisian designers
26 1960’s Culottes very popular in early 1960s Bikini became fashionable Mini-skirt invented…But it was not adopted by the general public until the late 1960’sCarnaby Street in London was the coolest area to shop for fashion conscious teenagers
27 1960’s Design InfluencesTechnology once again had a huge impact on fashionSpace travel and man first landing on the moon (1969)Futuristic films and fashions followed
28 1970-1980: Early Style Influences Garment shapes became a lot more fluid and floatyStarted with the Hippy look that originated in the late 1960’sJeans were a now a wardrobe staple for both women and menTie-dye was popularVery strong music influence
29 1970-1990: Early Style Influences Tunics and Indian styles popular in early 1960sSkirt lengths varied between Mini, Midi and MaxiPlatform shoes were worn by both men and women
30 Late 1970’s Disco music and styles became popular Increasing availability of man-made fibresMore colours and shiny fabrics available than ever before.
31 1980 – 1990Punk began as an underground movement in the late 1970’s and became an important part of 1980’s fashionMalcolm McLaren and Vivienne Westwood brought the punk look into mainstream fashion
32 1980 – 1990The 80’s had an wide mix of fashions and styles influenced by many different factors:Power DressingNew Romantic LookRap MusicDynasty and DallasMONEY!