1. Transportation Demand Management Update Stanford Building Managers Meeting March 11, 2009

3. Importance of TDM* at Stanford Community Relations - Traffic/neighborhood parking - Public service (Marguerite) Community Relations - Traffic/neighborhood parking - Public service (Marguerite) Environmental Sustainability - Climate change - Air quality - Resource conservation Environmental Sustainability - Climate change - Air quality - Resource conservation Employee Well Being - Stress reduction - Increased exercise - Financial rewards Employee Well Being - Stress reduction - Increased exercise - Financial rewards *Transportation Demand Management

4. TDM Challenges Daily population of 32,000 Daily population of 32,000 Campus growth Campus growth Increases in local transit fares Increases in local transit fares Perceived ease of driving alone Perceived ease of driving alone General Use Permit General Use Permit No net new peak-hour trip goal No net new peak-hour trip goal Limited to 2,300 net new parking spaces Limited to 2,300 net new parking spaces

5. TDM Programs Extensive shuttle Extensive shuttle Parking fee program Parking fee program Guaranteed ride home Guaranteed ride home Bicycle program Bicycle program Freshman no cars Freshman no cars Transit information Transit information Pre-tax transit pass + commuter checks Pre-tax transit pass + commuter checks Rideshare matching Rideshare matching Eco Pass/GO Pass Eco Pass/GO Pass Charter services Charter services Commute planning Commute planning Car rental: hourly/daily Car rental: hourly/daily Carsharing Carsharing East Bay Express East Bay Express Commute Club Commute Club Work shift mgt. Work shift mgt. Personal outreach Personal outreach Promotions / events Promotions / events Extensive webpage Extensive webpage

6. Commute Club Program Clean Air Cash ($282/year) and other cash incentives Clean Air Cash ($282/year) and other cash incentives Carpool permit Carpool permit Vanpool subsidies Vanpool subsidies Reserved parking spaces for carpools/vanpools Reserved parking spaces for carpools/vanpools Complimentary daily parking passes for carpoolers Complimentary daily parking passes for carpoolers Rewards for recruiting members Rewards for recruiting members 12 free hours of car rental 12 free hours of car rental Transit subsidy Transit subsidy Purchase eight daily permits per month Purchase eight daily permits per month Entries into regular prize drawings Entries into regular prize drawings Members only gifts Members only gifts Love Stories, Commute Heroes, Picture My Commute, Pain at the Pump Love Stories, Commute Heroes, Picture My Commute, Pain at the Pump

7. 7 Ridesharing is a natural thing

11. Whats my carbon paw print?

12. Promote: Campaigns Bi-annual postcard and poster campaigns Bi-annual postcard and poster campaignsPostcard

13. Promote: Campaigns Posters Posters

14. Promote: Campaigns Postcards Postcards

15. Promote: Campaigns

16. Remember how you used to daydream On your way to school Now you can do it everyday By joining a Stanford carpool

17. Promote Bus advertisements (outside and in) Bus advertisements (outside and in)

18. Promote Targeted direct mail campaigns Targeted direct mail campaigns Peak Hour Trip Task Force Peak Hour Trip Task Force Local media Local media One on one outreach One on one outreach University champions University champions Videos Videos eUpdates eUpdates Postcard

19. Promote: Campaigns Poster Poster

20. Spring 2008 Postcard

21. Spring 2008 Banner

22. Spring 2008 Postcard

26. Evaluation Campus commute mode survey Campus commute mode survey Annual cordon counts Annual cordon counts Commute Club/carpool participation Commute Club/carpool participation Parking permit sales Parking permit sales Marguerite ridership level Marguerite ridership level Commuter VMT/carbon footprint Commuter VMT/carbon footprint Cars parked on campus Cars parked on campus Response rates for promotions Response rates for promotions Feedback from eUpdates, events and orientations Feedback from eUpdates, events and orientations How did we do ?

27. University Employee Mode Splits (%) Primary Mode 200220032004200520062007 Bicycle 7.09.39.69.910.311.8 Caltrain 4.09.911.714.315.817.7 Carpool 10.09.29.89.710.09.4 Drive Alone 72.065.863.657.854.451.9 Shuttle/Bus 4.02.82.94.24.84.9 Other ---1.31.41.2 Vanpool 1.00.6 0.50.4.3 Walk 2.02.31.92.22.82.9

28. Peak Hour Commute Trips YearAM TripsPM Trips 2001 (baseline) 3,4743,591 20023,2753,586 20033,4133,476 20043,1763,576 20053,3833,561 20063,0483,427 20073,0583,494 20083,0203,460

29. Academic Year CACCarpoolersCarpoolsCommute Club* 2002 2,4161,2886243,673 2003 2,5501,3306213,841 2004 2,5811,5417464,077 2005 2,7941,7898914,533 2006 4,1142,1291,0586,144 2007 4,6502,1771,1026,727 2008 5,2642,0101,0417,191 Commute Club Membership

30. Commuter Parking Permit Sales Active Permits in Mid-February Academic Year University Employee Parking Permits All Employee and Student Commuter Parking Permits 20026,78713,497 20036,64914,240 20047,10514,874 20057,10214,730 20066,97414,239 20076,81814,090 20086,61313,390

34. Whats in the future……

35. Diesel-Electric Hybrids

36. Evaluating University Travel

37. Renewable Resources

39. What YOU can do…… Encourage alternative transportation use part-time OK Alternative work hours Avoid peak hour commutes Referrals to commute planning GO/Eco Pass/Commute Club reminders Departmental rewards programs Transportation perks in offer letters Purchase Fuel efficient vehicles/use Zipcar Minimize business travel Serve as a role model

40. http://transportation.stanford.edu Brodie Hamilton Director, Parking & Transportation Services (650) 723-5815 brodie.hamilton@stanford.edu