1. Digital Content Strategy
Sales and Marketing Executives 2018
Digital Content Strategy
Robyn Quinn
Digital Content Strategy Robyn Quinn

2. Robyn Quinn APR, MA, Certified Agile Product Owner
President
Big Bang Communications
@PR4Science
My background and credentials, why I am PASSIONATE about content
The wind beneath the wings of all of our communications efforts, smoke and mirrors only get you so far
Digital Content Strategy Robyn Quinn
March

3. Subject Matter Experts Questions
WELCOME!
What is content?
Why does it matter?
Content Strategy
Ways to measure
Subject Matter Experts
Questions
Little Shop of Horrors – Feed me Seymour!
Digital Content Strategy Robyn Quinn
March

4. Useful trumps passive facts
Content Strategy Robyn Quinn
March

5. Content Geared to Users. Think Quality over Quantity Consistent
Digital Content Strategy Robyn Quinn
March

6. “Content strategy helps organizations provide the right content, to the right people, at the right times, for the right reasons.”
Meghan Casey
The Content Strategy Toolkit
Not always about selling but on building stronger relationships with your stakeholders and customers
Digital Content Strategy Robyn Quinn
March

7. Make sure your online content aligns with traditional and brand /style guide
Digital Content Strategy Robyn Quinn
March

8. “Alice came to a fork in the road. 'Which road do I take?' she asked.
'Where do you want to go?’ responded the Cheshire Cat.
'I don't know,' Alice answered.
'Then,' said the Cat..... 'it doesn't matter.”
Lewis Carroll
Alice in Wonderland
WHERE DO YOU WANT TO GO?
Content Strategy Robyn Quinn
March 21, 2018

9. Start with an audit of your current content. Benchmark!
What is it? Product specs, galleries, manuals, Helpful tips, user stories (testimonials), industry trends and impacts
Where is it? Website, blog, podcast, Instagram, Facebook, Youtube, partner platform (as guest content)
Digital Content Strategy Robyn Quinn
March

10. CREATE CURATE AGGREGATE Digital Content Strategy Robyn Quinn
March

11. SUBJECT MATTER EXPERTS ….how can they help you develop content?
COACHING, SMALL STEPS, EDITING
Content Strategy Robyn Quinn
March

12. Lets talk about what you think success looks like? Are you realistic?
Is it possible to measure ?
Do you have the capacity or resources to measure effectively?
Content Strategy Robyn Quinn
March

13. THANK YOU ! Robyn Quinn Sales & Marketing Executives Victoria
@PR4Science