1. A Simple, Elegant Content Strategy
The Gazebo Strategy
A Simple, Elegant Content Strategy

2. The Gazebo Strategy

3. Core Topic This is the umbrella that covers everything you do.
Look for focus
Look for appropriateness for your topic and your target audience.

4. Foundational Assets As many as needed Manifesto Book Ebook
Individual blog posts
Guides
Studies
Brochures

5. Cornerstone Content 3 to 5
Pages, not posts, that explain your core products and what prospects need to know.
Link to these pieces from your home page.
They should be
Informational
Well-researched
Useful guides for making buying decisions

6. Pillar Content Blog posts: at least one per category Epic posts
In-depth, research-packed posts
Ebooks
Physical books
Lead magnets
Presentations
Tutorials

7. Support Content Most of your content Blog posts Presentations Webinars
Infographics
Social media

8. Where Do You Start? 1. Audit your existing content What do you have?
What’s performing best/worst?
2. Fill the gaps
3. Refine your routine
4. Watch your numbers
5. Do more of what’s working

9. “The Best-Kept Secret Online”
What’s Next?
“The Best-Kept Secret Online”