1. Welcome from Pat Hoferkamp
Welcome to 2014!
We’ll be focusing on YOUR Business Plan for 2014.
Try something from this webinar. It could lead to your next referral!
Welcome Referral Associates and Host Offices

2. Referral Associate Marketing Package
We are going to Raffle off TWO Packages:
We are really only going to get through one or two pages of the Guidebook content on this Webinar. There is much more content to the Guidebook than what we will cover today. We will cover different topics in our upcoming Webinars.

3. But wait, there’s more . . .
We’re also raffling off a $100 Visa Gift Card.
You have to stay to the end of the webinar to be eligible to win.

5. Our Agenda Market Update Company statistics for 2013
Creating a fun, easy-to-follow Business Plan for 2014
Raffle Drawing
Review the agenda items

6. A Market Update with Pat
If you have not been with us for our past webinars or would simply like to review, all our Webinars are available on Weichertone/Weichert University for you to access and review at your leisure
Source: KeepingCurrentMatters.com

7. 14,027 UP 6% UP .9% UP 12.8% On Average Homes Sell SALES PRICES
EVERY DAY!
NAR’s November
Existing Home
Sales Report
SALES
UP 6%
over last year
INVENTORY
UP .9%
over last year
PRICES
UP 12.8%
over last year

8. What the Experts are Saying . . .
“We expect single-family home sales and housing starts to be at the highest level since 2007.”
Frank E. Nothaft
Chief Economist at Freddie Mac

9. Mortgage Rate Projections Analyst 4.8% 5.3% 5.0% Fannie Mae
Projected Rate
4Q 2014
Fannie Mae
4.8%
National Assoc of Realtors
5.3%
Freddie Mac
5.0%
Mortgage Bankers Assoc

10. The Cost of Waiting $151.08 Today $250,000 4.3% 1,237.18 Next Year
Mortgage
Interest Rate
Payment (P&I)
Today
$250,000
4.3%
1,237.18
Next Year
5.3%
1,388.26
Monthly
Difference
$151.08

11. What the Experts are Saying . . .
"All those young people who moved in with their parents over the past few years and didn't move out during the recession, there should be pent-up demand for household formation."

12. Company Results: Closed Referrals
15.5% Increase

13. Company Results: Dollar Volume
a 29% Increase!

14. Company Results: Referral Agents Who Closed a Referral
Year over year we increased the number of Referral Agents who Closed a Referral! 7%

15. Your Business Plan for Success!

16. Poll
Have you created a Business Plan for your Referral Business in 2014?
Yes No
Turn over to Mary

17. Something to think about . . .
“A goal without a plan is just a wish.”
Antoine de Saint-Exupéry

18. The Right-Brain Business Plan

19. To Access the Tools . . . Go to RightBrain BusinessPlan.com
They ask for your name and address and you can access the downloadable tools.

20. Use the Stop, Start, Continue Model
A simple way to think about your business and planning for success in 2014!
Here’s a fun resource for you from RightBrain BusinessPlan.com

21. Example of the Stop, Start, Continue Model
STOP being a Secret Agent
START getting “the word out” to friends and acquaintances.
CONTINUE to let your family know you’re there for them when they need help in real estate.

22. Are YOU a Secret Agent?
Do all your friends and family know that you can help them?
Everyone likes to talk about real estate.
There’s good news with home values increasing, jobless rate decreasing, and the economy picking up!
Use these triggers to discuss real estate.

23. “I can help you find a great agent!”
Offer Your Assistance!
“I can help you find a great agent!”

24. Getting the Word Out!
Here’s another resource in the RightBrain BusinessPlan.com website you can use

25. Getting the Word Out - Example
To all my family & friends this year
To all the soccer moms/dads

26. Getting the Word Out - Example
Call
“I can help”
Quarterly
A Phone!
Zero
Add a tag line: Weichert Referral Associate, I love referrals . . .
Ongoing
Computer
Zero
Business Card
“Here’s my card. I’d be happy to help with your real estate needs.”
Ongoing
www. WeichertOne. com
$14.50 plus shipping

27. Getting the Word Out Please tell us what YOU think.
Share YOUR tips and we’ll post a few now so everyone on this call can benefit!
Use the Question box to share suggestions
Webinar Tool bar

28. Douglas Thomas “Gets the Word Out”
He talked about real estate with his co-workers for years and when one was ready to purchase her first home, guess who she called?
Douglas has another referral in the works with ANOTHER co-worker.
Does everyone you know realize YOU are in real estate and can help?
Share how YOU “Get the Word Out!”

29. Getting the Word Out Ideas
Post your business card on bulletin board at the Gym and your local Post Office.
Kim: Word of mouth
Tom: Always bring the conversation back to real estate. Find the criteria and then get the agent who can do the job.
Vickie: I’m thinking of creating a newsletter and Instagram page

30. Getting the Word Out Ideas
Ralph: Use Facebook!
MaryAnne: Talk to anyone I can. I’m going to focus on friends of my children who are at a “Home-buying Age.”
Marty: Send an and use LinkedIn, Facebook and started to hand out business cards.
Mary: Keep using your bumper stickers
Nasaar: Offer services to businesses I deal with face to face.

31. Time for our Raffle Drawing!
We’re raffling off TWO Referral Associate Marketing Packages

32. . . . And now our $100 Gift Card
Let’s raffle off our $100 Visa Gift Card.

33. Winners! Winners of the Referral Marketing Package: Valerie Branca
Jim Morrison
VISA Card Winner: Cecil Suterland $100!!

34. More Tips & Dialogue . . . 1-800-655-7055
Go to the Weichert Referral Associate Guidebook on
Call us:
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