1. WP D Integrating Mobility Management and Land Use Planning
What is site-based Mobility Management?
(D1)

2. What is site based Mobility Management (MM)?
Objective: Making travel to and from the site more rational and sustainable by implementing Mobility Management measures – a choice of ways to get there
Sites: companies, hospitals, schools, concert halls, sports arenas, housing areas, universities, etc.
Main actors: developers, land-owners, tenants in cooperation with local authorities and others

3. Some benefits of site-based MM
Cut costs (parking, travel budgets, car fleets, etc.)
Better accessibility of the site with all modes for all types of site-users
Motivated, satisfied and healthy site users
Fulfilling requirements of public authorities (e.g. parking requirements linked to the building permission)
Improving socially-responsibleimage as a modern company
Use land under car parks more productively

4. It works!
Source: DfT, Department for Transport (2008) UK
Graph shows reduction in car driver trips resulting from high quality site-based MM in UK
Average decrease: 15%

5. Is site based MM expensive?
Average cost 3-10€ per staff member per year (UK)
Most measures are cheap:
Promotional materials, bike parking, car-pool software
Parking charging generates income:
0.50€ a day with 1000 staff is € per year to spend on MM
Major cost savings from:
Savings on parking maintenance
Reduced business travel
Time saved not travelling to meetings (teleconferencing)
More costly measures:
Daily incentive payments for not driving to work
Paying for discounts on public transport
Shuttle buses
Infrastructure e.g. new bike paths

6. Site-based MM – what do I need to do to make it work?
Parking congestion, high costs for business travel; how good is access by public transport, bike & walk? Staff travel survey, analysis of business travel claims, map of staff home locations – who travels when, where and how?
Cut car park congestion by 10% within two years
Appoint co-ordinator responsible for MM plan – with budget, training, management support; decide who implements which measures; decide on monitoring and evaluation
Select MM measures to suit your site and your staff
Monitor, evaluate communicate your successes, review
Analyse problems and background
Set objectives
Management arrangements
Select measures
Implement measures

7. Promotion, awareness raising, information
Selling, promoting MM to staff, visitors, customers
Advertising services provided
One-off or regular events e.g. Bike to Work week
Regular promotion of new and existing measures
Prize draws, newsletters, “celebrations” of successes
Information on sustainable site access for all users
Low cost (sponsorship from local businesses)

8. Car-pooling – databases, reserved parking spaces
Set up online car-pooling database so staff can find others to share driving with
Best car parking spaces closest to building for car-poolers
Prize draws, vouchers for car- poolers
Works best where staff travel relatively long distances, and working hours are regular
Low cost

9. Improved walking and cycling facilities
On site:
Easy safe direct routes across site
Changing rooms with showers, lockers, hairdryers, ironing boards
Secure weather-protected cycle parking
Toolkit, pump, occasional visit from bike mechanic
Incentives to walk and cycle e.g. 10 min shorter working day
Off-site, work with municipality for safe routes
Costs – low
Benefits – reduced absenteeism from better employee health

10. Cheaper and better public transport
New/modified bus services e.g. extended to run into site
Shuttle buses to link site with town centres, railway stations, park and rides
Discounted tickets
Often highly effective measures, but more costly

11. Flexible and tele-working and on-site facilities
Flexible working
e.g. 10 days’ work in 9 days cuts commute trips
Tele-working cuts commute and business trips
On-site facilities
no need to travel off-site to go e.g. to bank
Measures often save company money - reduced time spent travelling, reduced business travel costs
Popular with staff, effective

12. Car park management/charging
Best introduced where there is parking problem
Controversial before introduced; normally accepted thereafter
Needs to be well-communicated – especially how money is used
Does not work well if free on-street parking available nearby
Highly effective measure
Can raise money to pay for other MM measures

13. Summary of site-based MM measures

14. Key factors for successful sited-based MM
Enthusiastic capable MM coordinator
Management support and some budget
Select measures that suit your site’s circumstances
....but also…
Try to include some highly effective measures like shuttle bus
Follow steps of the process
see slide 6: what do I need to do to make it work?

15. Further information MAX project:
Compendium of Site-based Mobility Management (D5)– tells you more about measures you can choose
MaxExplorer online guide – helps you to choose MM measures suited to your site
MaxSumo – helps to plan, evaluate & monitor MM measures at your site
OPTIMUM2 project cookbook – a guide to choosing MM measures

16. WP D Contact details Germany - ILS, Dortmund
Spain - ETT, Madrid
Lithuania - VGTU, Vilnius
Sweden - Trivector, Lund
Poland - CUT, Cracow
Switzerland - synergo, Zürich
Slovenia - UNI, Maribor
United Kingdom - ENU, Edinburgh 16