1. Welcome to Orlando 89 years ago, a small company started in Los Angeles, by a man with big dreams… with only $40, a coat, a pair of pants, some shirts and a suit case full of fantasies… He dreamed of full length animated movies –never before thought possible… Snow White, Fantasia, Bambi, Cinderella, Alice and Wonderland, Peter Pan… then TV…The Wonderful World of Disney Then he dreamed of a 3-deminional world of his animated characters… 89 years ago, a small company started in Los Angeles, by a man with big dreams… found a way, against all odds, to become and maintain the title of leader and innovator in the entertainment industry. Walt had a Dream…Welcome to Orlando

2. Dream it, Believe it Achieve it

3. The New Frontier…

4. “ The greatest achievement was at first and for a time a dream. Dreams are the seedlings of realities.” - James Allen

5. How do you dream in business? Build a Vision Brainstorm Document it in a Plan

6. Believe it When you believe it, you will make decisions and take actions that move you towards your vision. Communicate it and gain alignment with your team Ensure your advertising and marketing is consistent

7. Achieve it Measure your progress against your plan regularly Review progress with your team Make adjustments and changes to strategies not your vision Work with your United Country local and home office team to help with any phase.

8. Major 2011 New Initiatives Launched Launched New Office Websites Launched Agent Recruiting Website and Ads Launched All Mobile Phone App Launching FREE Agent Websites Launching FREE Property Tracker Additional MLS Full Integrations Technology Systems Enhancements (Backup) New Auction National Websites Added Technology Webinars Major SEO Victories – “Ranch for Sale”, “Lake Home for Sale” Adding New SEO Techniques

9. Major 2011 New Initiatives Launched Further Rollout of Niche Marketing – Country Homes, Riverfront, Vineyards, Ski Properties Redesigned Specialty Catalog Enhanced Auto Postcard Program – Listing Postcards, Specialty Brochures New Radio Spots added to Intranet Advertised In New Websites and Magazines – AgAlert (Publication), Hobby Farms Home Magazine – vinesmart.com, agriculture.com, loghomeexchange.com, realestate.oodle.com, aviationacres.com, www.thefarmandranch.com, landandfarm.com vinesmart.comagriculture.comloghomeexchange.comrealestate.oodle.com aviationacres.comwww.thefarmandranch.comlandandfarm.com EMS Executed Over 190 Projects ( + 27%) – Helped affiliates secure over $100 million in listing inventory – Consulted in over 300 listing opportunities for our affiliates

10. Major 2011 New Initiatives Launched On-boarding Team and Processes Enhanced National PR in USA Today Added New Strategic Partner – Pheasant and Quail Forever Enhanced RMEF Partnership Program Launched Panama, Costa Rica #3-5 and Mexico #2-3 Offices Successfully Added New Offices with the UC Referral Program Land Report Ranks United Country #1 Land Auction Company Ranked #18 of All Franchises in Any Category, #2 Real Estate by FBR Dramatically Increased “A” and Total Confidentials

11. 2011 - Your Results Sales Volume= $ 2 + Billion + 2 % Units Sold= 13,000 + + 1 % o Land + 20%, Ranch + 46%, Farm+ 36% Listing / Sales= 4.6 + 4 % - 2 %Total 2011 Listings=65,000+ - 2 % Gross Commissions = $ 75M + 5% Gross Commissions Rate= 4.4% + 4% New Offices= 44 Website Visitors (Avg/Month) = 3 MM ‒UC.com Unique Visitors (Yr) = + 9% Current Buyer Database= 430,000 +12 %

12. 2010 - 2011Your Results Average Units Sold per UC Office = + 8% January 2010 – December 2011 Rolling 24 Month Avg Average Unites Sold per Office

13. The Nielsen Company

14. 2012 Home Office Focus Agent Recruiting Programs Increase Listings Additional Leverage of EMS Drive Auction Penetration Enhancing Confidentials E-marketing for Confidentials Expanding Niche Marketing Tools Enhancing Technology Training on Current Programs Growing Office Coverage Increasing Brand Awareness

15. Dream Believe Achieve Build a Vision, Plan, Communicate Engage the UC Program Focus on Listings – Quantity and Quality List What is Selling Increase Your Commission Rate Differentiate

16. “ The greatest achievement was at first and for a time a dream. Dreams are the seedlings of realities.” - James Allen

17. Work the Convention Sponsors Peak Performance Stations Insights from Top Offices, Agents, Auctioneers and Listers Six Step Sales Technique Technology 2012 Self-Directed IRAs Planning Financial Operations Targeting Buyers in a Digital World Marketing Your Office Specialty Marketing the Next Phase Mastering REO Listing Presentations M&A Play the Game

18. Dream it, Believe it Achieve it