1. Tuesday, March 6, 2018 Convention Center, Room 124
Bruin Family Insights: Creating and Sustaining Parent Engagement Using YouTube Live Events
Alex & Kayla -- brief intro: Education, work history, time w/UCLA PFP
Kayla Albano, University of California, Los Angeles Alexandra Brown, University of California, Los Angeles
Tuesday, March 6, Convention Center, Room 124 1

2. Today’s Agenda The Challenge: Engaging a Global Community
Program Overview: Bruin Family Insights
Assessment & Feedback
Best Practices for Implementation
Q&A
Alex 2

3. Alex

4. The Challenge: Engaging a Global Community
Are we, to the best of our abilities, meeting the needs of families engaging at a significant geographic distance from campus considering constraints around time, financial, human and technological resources?
Alex
DUAL REPORTING STRUCTURE TO SA AND EA
AVC of Alumni Affairs came to us and requested we try to create this for families
Other Alumni Programs were using this including
Bruin Connections (Young alums, careers/networking) - Bruin Career Insights
Diversity team (diversity networks) - EmpowerHour 4

5. Existing Resources & Available Tools
Alex
“Measure twice cut once”
→ Annual survey (needs of families, current topics/issues they want information on).
→ Social media channels (hot topics, interactions w/families, platform options)
→ YouTube Live (Alumni Affairs Account) Use of other streaming platforms? → zoom meeting; Facebook Live, others... 5

6. Bruin Family Insights - Beta Version
Alex
-- FEB 2016 hosted first episode with our Dean of Students (approx. 20 live viewers, minimal live questions)
-- MAY 2016 preparing for life after UCLA (careers and grad division)
-- OCT 2016 fostering diverse community (with DP and FYE)
-- FEB 2017 building relationships with faculty (FIR partners)
VERY piecemeal, not super strategic, no real branding
A great deal of team transition (lost two staff, was hiring for AD role)
In early 2017 had a student assistant work on building out the strategic vision...which is where Kayla came in! 6

7. Bruin Family Insights 2.0 Spring 2017: Series development and proposal
Summer 2017: Fall quarter schedule development and panelist outreach
August 2017: Bruin Family Insights launches
Fall 2017: Series piloted with six webinars from Aug. - Dec.
KAYLA 7

8. Build Tentative Schedule Create Promotional Materials
Prepping the Series
4-6 months out
Build Tentative Schedule
Select and place topics, determine general direction of conversations
Outreach to Panelists
Identify, invite, and confirm 2-3 panelists to participate in each virtual discussion, finalize date
3 months out
Create Promotional Materials
Build s, update website, create infographics
1 month out
Launch Final Line-Up
Send (s) announcing final line-up to constituents and campus partners, release on social media
2-3 weeks out
KAYLA 8

9. Prepping an Episode KAYLA Finalize Run-Through Date
2-3 months out
Finalize Run-Through Date
Select and place topics, determine general direction of conversations
Write Discussion Script
Prepare discussion script with introductions and pre-scripted questions; Include timing for each part of discussion
2-3 weeks out
Build/Send Invitation
Build s, update website, create infographics
1 week out
Conduct Run-Through
Send (s) announcing final line-up to constituents and campus partners, release on social media
1 week out
KAYLA 9

10. Organize Submitted Questions
Prepping an Episode (cont.)
1-2 weeks out
Promote Event
Via social media and website, plus any additional outlets
Organize Submitted Questions
Organize submitted questions against pre- scripted questions
1-2 days out
Send Reminder
Send reminder to all registered guests (or all invitees)
2 hours out
Host Event
Host live event with panelists and hosts, include live question submissions
Event time
Event Follow-Up
Send follow-up , share recording, write panelist thank you notes
1 day after
KAYLA 10

11. Communications
KAYLA 11

12. Assessment & Feedback Partnership with Parents’ Council
Follow-up s w/ survey
analytics
Survey completion
Live and recorded viewer numbers
Social media analytics
Inclusion in annual survey (new this year)
KAYLA 12

13. Moving Forward Increase parent volunteer engagement Refine frequency
Revisit topic and panelist selection process
Refine marketing timeline
Revisit survey collection tactics
Increase inclusiveness/accessibility
KAYLA 13

14. Implementation & Discussion
Things to Consider
Audience needs
Current issues/trending topics
Available resources
“Expert” panelists
Virtual platforms
Format and frequency
ALEX
Who is our audience?
What are current topics/trending issues that we can address?
What resources are available to us?
Who are the “experts” we have access to (or are we the expert)?
Is there currently a virtual platform in existence at our institution?
Considering format and frequency 14

15. Contact Information
Kayla Albano
Alexandra Brown 15