1. “The Visual Sense is the strongest developed in humans”
Marketing 1

2. Visual Merchandising
Physical Elements - merchandisers use to project an image to customers
Sales Displays and retail floor plans to stimulate sales
Retail Space -use in the best possible way to promote sales

3. Planning Visual Merchandising Approach
Know your Target Market
Young/Old? Income level? Lifestyle? Geographics?
Apply “visual merchandising”
to appeal to this market
Tap in to Emotion (create the mood that will elicit the emotion)
Customers want to feel good when shopping

4. Who is the Market and How Does Interior Appeal to that Market?
Abercrombie Store Interior
Urban Outfitters

5. Who is the Market and How Does the Interior Appeal to that Market?
Dick’s Sporting Goods
Neiman Marcus

6. Signs (Storefront)
Designed primarily to attract attention, advertise a business, and project brand identity.
Design should be original
Easily recognizable- often conveys “image”
Name, letters, log, materials, and colors are used to create the desired store’s image

7. Marquee (Store Front)
Architectural canopy that extends over store entrance
Found over most theatre entrances
Highly visible
Business can exploit the space for advertising

8. Entrances (Store Front)
Designed with customer convenience and store security in mind
Smaller stores usually have one entrance; Larger stores usually have multiple entrances

9. Open Displays (Interior Displays)
Allows customer to handle products without help of salesperson

10. Closed Display (Interior Display)
Closed Displays- allow customers to see product but not handle without assistance
Used for security or to protect fragile items

11. Point-of-Purchase Displays (Interior Display)
Promote impulse buying
More effective at supporting new products rather than established one

12. Store Decorations (Interior Displays)
Coincide with seasons or holidays.
Banners, signs, props

13. Project Lab– 100 Points
Work with a partner (or individually) to create a Visual Merchandising store display
Choose your type of store (fashion, department, shoe, make- up, etc.)
Include all 5 parts of Visual Merchandising:
1. Store Image
2. Store Front
3. Store Layout
4. Store Interior
5. Interior Displays
Use provided boxes, paper, markers, colored pencils and any materials you want to bring from home to jazz up your store display
Stores will be on display for class Gallery walk