1. Review of the 11th Comprehensive National Sports Policy 2007 (Draft)
LG 7

2. You will be nearer to heaven through football than through the study of the Gita. - Swami Vivekanand Sports do not build character. They reveal it." - John Wooden

3. Strategy National Sports Policy, 1984 2. National Sports Policy, 2001
Sports infrastructure
Physical Education and Sports: integral to school curriculum
2. National Sports Policy, 2001
Broadbasing of Sports
Achieving Excellence in Sports

5. Comprehensive National Sports Policy 2007
Accomplishing the unfinished agenda
Inclusion of all stakeholders
Objectives:
Sports for all
Excellence in sports
CLI measures

6. Silent on Issues Development of Sport Sciences
Involvement of Corporates
Role of Media
Coach
Women participation…. mere lip service
Timeline to accomplish the task ??
Contentious issue: Sports in Concurrent List

7. Some Observations Scheme will be formulated
SAI will be required to reorient
Steps shall be taken
NSFs will identify
PRI will be encouraged
Shall make efforts

8. Rapid Framework Analysis
A.External Influences:
1. Main International Actors:
Commonwealth Advisory Body on Sports (CABOS), United Nations, World Anti-Doping Authority (WADA), Mega international sport events, International Sports Federations, International Olympic Committee , Continental Olympic Committees and norms and practices as embodied in the Copenhagen Declaration and the UNESCO Convention.

9. B. Political Context: 1. Policy makers:
Government ministry, Sports organizations, Civic Bodies, Areas of
Resistance: Domestic sports organizations (for example: Sports in the
Concurrent list)
2. Policy making Process:
Last five year plan assessment, Review of national/ international sports
performance, Future plans/ games to be organized vis-à-vis available
resources, Discussions with all the stakeholders, Budget outlay formulation,
Draft Policy focusing on current issues, improving sports facilities,
identification and training aspects of youth, Inviting Comments from different
stakeholders, Final discussion and formulation of policy

10. 3. Evidences for policy makers: UNICEF initiative in July 2004 saw school attendance among adolescent girls rise substantially over two months in the West Bengal districts of Murshidabad and Jalpaiguri after football kits were provided and the game itself was introduced in the upper primary classes. The rejuvenation of sports at the grassroots does need the coordinated effort of several agencies. Sundergarh area of Orissa can be tapped for huge hockey potential. One of the successful players from this region is Dilip Turkey. Out of a population below 35 years of some 77 crore, only 5 crore or so have any access to organized sports and games, to the neglect of nearly 72 crore of our children, adolescents and youth.

11. C. Links: D. Evidence: Key stakeholders:
Village, Block ,District , State, Nation, Policy makers – State and Central
Government, Policy end-users – Sports person and their families, Sports
organizations – SAI , IOA , Researchers, Media, Corporate, Civic bodies.
D. Evidence:
Burgeoning India’s youth population
Rural reach/ Involvement of rural institutions

12. The status of coaching Various training Schemes :
The National coaching scheme which was first introduced in September 1985
as Rajkumari Sports coaching scheme.
Establishing of Regional Coaching Centres, assisting National Federations in
preparing National teams, conducting coaching camps, clinics/refresher courses
and for the implementation of Central sports programmes.
Various training Schemes :
National Sports Talent Contest Scheme (NSTC),
Army Boys Sports Companies (ABSC),
SAI Training Centers (STC),
Special Area Games Scheme (SAG),
Centre of Excellence and Sports Academics.

13. Some problem…….
Frequent transfering of the coaches. It affects the rapport building process.
No contract basis coaching which is very much prevalent foreign countries.
Not taking the services of sportsperson who have played at international level.
In the existing set-up no monitoring of the activities of the SAI coaches and fix responsibility for their performance.
No Refresher Course for Coaches.
Frequent Change of Coaches

14. Some suggestions
The SAI should function as a Sports Authority of national importance and as a Research Centre.
Identify foreign coaches to select and train such sports person with the assistance of Indian National Coaches.
Changing the pay structure of the coaches to attract national and international players of repute and talented sports persons and physical educationists to take up sports coaching as a career.
Incentives should be provided to trainers and coaches who produce results.
 Professional Interaction.
 Compulsory physical training should beings at the kindergarten stage and to continue right through the schools, and higher educational institutions.

15. Role of Media & Corporate in promoting sports
Present media is obsessed with one game i.e cricket.
Local sports telecasts need to be packaged better, both in terms of the quality of content and presentation
There has to be a free flow of information and each federation needs to have a strong media division to ensure the game gets the best possible projection.
Television has a vast reach and can be used to promote sports in rural areas.

16. No proper frame work for role & responsibility of corporate in promoting sports.
Their present contribution is minimal. Their contribution lacks intensity.
Some tax saving benefit need to be given in the policy in encouraging corporates in promoting various sports.
Some of most profitable companies of India should adopt a sports person or a game. The key is not to treat the game as an adopted baby but nurture it with pride & joy.

17. Coca Cola
Coca Cola India Company has organized rural sports meet ‘Thumps up Rural Games- 2007’ for the rural people in order to encourage sports persons. The company hosted the sports meet in rural area of Tumkur district for the first time on 11th September, 2007.

18. Initiative taken by the Govt.
To broad-base games and sports in rural areas, the government launched the rural sports programme in Under this scheme, tournaments are also organized for indigenous sports popular in different parts of the country. The sports scholarship scheme was launched in to assist talented boys and girls to receive a nutritious diet, sports equipment support and to pursue sports as a career option. A national welfare fund for sportspersons was set up in 1982 to assist retired outstanding sportspersons. Under this scheme, pension and grants are provided to eminent sportspersons as well as their families. A national sports development fund has been instituted to mobilize resources for government and non-governmental sources, including the private and corporate sector.

19. Total No. of Schemes Pending Completion

20. Fund Allocation and Disbursement

21. Chess
All India Chess Federation (AICF) was founded in 1951 with its headquarter at Mumbai
It is affiliated to FIDE, world body for chess
It has more than 30 affiliated state associations, 16 special members and 23 recognized academics as its constituents.
It played host to World Junior Championships, the Commonwealth Championships and Asian Team Championships.
Its official website is -
Football
All India Football Federation (AIFF) is a National Association is registered with the Registrar of Societies, Mumbai, under the Societies Registration Act, 1860
It was founded in 1937 and got affiliated to FIFA in 1948
33 state associations affiliated to AIFF.

22. Cricket
Board of Control for Cricket in India (BCCI) apex governing body for cricket in India
It was established in 1929
The support of millions of Indian has provided BCCI major say on ICC decisions
It lacks administration or corporation structure in comparison to Australia or England
Hockey
Though it is a national game it plays second fiddle to Cricket
Indian Hockey Federation (IHF) started its functioning from 1927 with its headquarter at New Delhi
Col. Bruce Turnball was its first president and N.H. Ansari its honorary secretary
International Hockey Federation was founded in Paris in 1924

23. Poles apart Manchester United BCCI The Foundation
Manchester United is aware that its status as one of the leading sports organisations in the world brings with it significant responsibilities.
Its Corporate Social Responsibility (CSR) work is organized in three main tiers: work with the local community around its sites, work with national organisations in the UK and work with our global charity partner UNICEF.
Football in the Community
Particular focus on coaching local young people.
Educational Support
The Club has close involvement with Local Education Authorities through its in-house Education Department and the Club’s Study Support Centre.
Charities News
The Club has annual agreements with 10 national charities who have strong regional fund-raising.
United for UNICEF
Manchester United was the first football Club to approach UNICEF with the express aim of developing an active partnership between UNICEF and the world of football.

24. Why China is a sports leader
Professionalization of sports after 1990
Prior to 1990 sports in china was government funded not
market oriented: many excellent athlete quit at high time of
career because of the uncertainty about life post retirement.
After 1990 professional clubs formed, commercial management system introduced, emergence of a sports management market and business-structured systems
Sports club were given freedom for ticket sale , organizing commercial matches, television broadcasting, club transfers and other commercial activities
Sports is one of the fastest growing market and to make it profitable and its overall improvement proper marketing strategy is required which has been almost completely neglected in the national sports policy.

25. Cont… Chinese Nationwide Physical Fitness Program
15-year-long program, the government aims to build a sport and health-building service system for the general public.
There are about 620,000 gymnasiums and stadiums across China, most of them open to and widely used by the general public.
Outdoor fitness centers have been installed in public parks, squares, schoolyards, and other convenient locations
Large-scale expansion of outdoor and indoor fitness facilities and stadiums has been done of world standard.
There is need of similar nation wide movement for improving overall health and sport facilities. The national sports policy has although envisaged on that line but its success lies in proper fund allocation and implementation .

26. Key Actors Map - + Importance Grass root level organizations INFLUENCE
Sports organizations
(National & International)
Sports
Ministry
Political Parties
Grass root level organizations
Other Ministries
(Health & Education)
Government
Administrative
Machinery
Media
Civic Bodies
Corporates - +
INFLUENCE

27. GLOBALIZATION AND GOALS: Does soccer show the way?
Soccer is the most globalized sport. Free circulation of players has
markedly increased during the last ten to fifteen years as limits on the
number of foreign players in the European leagues have been
lifted, and clubs have become more commercially-minded.
On the other hand, the rules governing national team
competition have remained restrictive: players can play only for the
country where they were born.
In a model where there is free circulation of labor, increasing returns to scale, and endogeneity of skills, this produces on the one hand, higher overall quality of the game and increasing inequality of results among clubs, and on the other hand, lower inequality in the national teams’ performances.
Soccer’s global rules allow poor countries to capture some of their “leg drain”, that is the improved skills which their players have acquired playing for better foreign clubs.
This provides an example as how forces of efficiency but also inequality unleashed by globalization can be harnessed by the existence of global institutions to help improve the outcome for the poor countries.

28. References Key Text Comprehensive sports policy 2007 (draft)
Outcome budget
Globalization and goals
Planning Commission
Websites

29. Thank You!