1. MyRide Playbook Add-On Module (Not part of Core System)
Victoria Fulton E: C:

2. Positioning Statement
For mid-sized transit agencies (25 to 150 vehicles)
Who want to provide cost effective, real-time transit information to customers with diverse needs
My Ride is a Passenger Information System that makes relevant, timely and accurate GPS- enabled transit information and trip planning functionality available via the web, SMS text and over the phone
Unlike other real-time passenger information systems available from fixed route ITS providers and 3rd party application developers
Our product provides a fully integrated, comprehensive solution with consistent features and user interface across all web- enabled devices that is agency-branded and provides an exceptional user experience.
It also addresses the needs of transit customers who may not have access to a web-enabled device by providing SMS text and interactive voice capability.

3. Business Benefits
Increased Customer Service and Ridership with Reduced Costs
Device Agnostic (with Web App functionality)
Accessible and Equitable Solution (Web, SMS, Voice)
Agency Branding and Customization
Simple to Deploy
No Ongoing Development Costs
Single Point of Contact

4. Key Features ‘Current Location’ technology based searches
On the spot and future ride ‘Trip Planning’ capabilities
Real time map showing route patterns, bus location, next bus arrival times and bus capacity information (optional)
Service Interruptions pushed to riders with Real-Time tracking capability
Web App, Android and iPhone apps available
Brandable & Expandable
Integrate agency logo and color scheme
Add pages for more services
Administrator portal for Agency accessibility to make changes
Easily Managed from an IT perspective – ‘Set-it-and-Forget-it’
Once set up it runs from the Streets Schedule software, so no manual scheduling required for the site, it updates automatically when Streets does

5. Key Benefits Single agency branded URL with responsive design
Navigation aid
Favourites
Consistent functionality and navigation across devices
Real-time information
All the information riders need in one place
Dynamic, interactive map
Supports routes with multiple patterns
Automatic geolocation
Advanced trip planning
Simple, intuitive searches
Automatic updates
Graphical representation of multiple trip options
ADA Compliant – with SMS Alerts and IVR (Interactive Voice Response)

6. Easy to Access Non-internet Options Easily discovered and shared links
No download needed
Works on any web-enabled device
Non-internet Options
Next bus information through SMS
Same information through IVR
Relief to call centers

7. Web-based Administrator
Low IT work: Set it and Forget It
Schedules update automatically
No staff intervention required
No need to design, build & maintain
Web-based Administrator

8. Web UI

9. Mobile UI

10. SMS and IVR (Interactive Voice Response)

11. What’s New Choices for All Riders MyRide Web
MyRide iOS & Android Apps (Option)
MyRide SMS
MyRide IVR (Option)

12. Apps iOS & Android Apps More choice
MyRide Android/iOS apps available on Google Play and Apple App Stores
Consistent user experience
Same great functionality and familiar interface as MyRide Web
Easy to discover
Users search for Agency branded apps

13. Choices for All Riders No additional management overhead
Any updates made in MyRide Administrator are pushed out to all platforms simultaneously
Infrequent need for riders to update
Minor updates are automatically applied
TripSpark Republishes for you!
Annual republishing with major upgrades included with maintenance

14. News Improved communication and reduced calls to customer service
Provide timely information about service changes, delays, fares and other transit related news
Share news on Google+, Facebook and/or Twitter, providing even more communication channels
Users can subscribe to what is relevant to them
Turn on notifications to receive General news
Select one or more routes to receive route-related news
myride.com

15. Customer Accounts Simple, secure account creation
Quickly create an account with just an and password
Or users can sign up using a Facebook or Google account rather than having yet another account to manage
Users stay informed wherever they are
Add a second
Add a mobile number for SMS
Enable push notifications on smartphone, tablet or desktop

16. Notifications No need to monitor bus status
Schedule a one-time or recurring notification
Notifications can be set up as s, SMS and/or push notifications
Easily set up as many notifications as desired
Handy map tool helps users locate their stop
No unwanted messages while on vacation
Turn notifications off then back on without having to re-set up notification

17. Service Interruptions
myride.com
Ensure service disruptions aren’t travel disruptions
Notify riders which stops are affected by service interruptions and detours
Show the new pattern of travel and location of temporary stops
Provide real-time departure information for temporary stops
Lessen burden on agency personnel by reducing customer calls questions and complaints
myride.com
*Requires Service Interruptions Add-On Module

18. Accessibility
Riders can make use of accessibility features available in iOS & Android devices such as….
Voice over functionality allows anyone with a visual impairment:
to have MyRide read to them, including buttons, icons, links, and other interface elements
use gestures to navigate and select their options
Magnification, contrast and colour options to make the displays easier:
for some people with color blindness
to make out for some people with low vision
Touch accommodations helps users with motor skill impairments by:
limiting spurious input from unintended touches

19. MyRide Administrator
Minimize demand on resources with simple MyRide management
Manage all MyRide platforms in a single, intuitive web-based application
MyRide Web
MyRide SMS
Promote Agency branding with customization tools
Add agency logos and reflect agency colors in MyRide Web, Apps and s
Free tools such as Eye Dropper for Chrome makes customizing colours quick and easy (
Configurable templates support tailoring of and SMS notifications
Define units and other settings to meet Agency needs
MyRide iOS/Android Apps
MyRide IVR

20. MyRide Administrator Create engaging news posts
Include pictures, videos and hyperlinks with an intuitive publishing tool
Ability to schedule postings and expiry dates
Ensure riders get important and relevant information about service interruptions
Edit and enhance detour information pushed out to MyRide
Flexible account management
Create accounts with configurable role-based access

21. Service Interruptions
Service interruption notification content is auto generated from Streets Schedule
Ensures information is accurate
Eliminates need to recreate content in MyRide
Content can be edited to provide additional context or add multimedia
myride.com
*Requires Service Interruptions Add-On Module

22. Google Analytics
Gain valuable customer insights by taking advantage of rich data to learn what information is important and used by customers

23. MyRide Marketing Package
Educate customers and increase ridership with:
Brochures (print & digital)
MyRide promo business card
MyRide Text promo business card
Get a head start
Ready-made content that Agencies (or TripSpark) can modify
Learn what works
Information on approaches and venues have been successful for other transit agencies

24. References MyRide Overview Video MyRide Administrative Portal Video
Site References:
Lethbridge Transit – MyRide Success Story
MyRide User Testimonial video
MyRide customer site – Lethbridge Transit