1. Book Marketing Online Advanced Techniques
RIK FEENEY – © All rights reserved.
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2. Introduction
This is a talk on "internet book marketing" and as such the talk will focus on "what to do," however, the "how to do it" aspect you will need to learn on your own or get a consultant to outsource the project.
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3. Nothing Beats “Word of Mouth”
Become a “shameless self-promoter” wherever you are.
Do talks at writing groups, the library, special interest groups, anywhere your topic is appropriate.
The online version of word-of-mouth is when your site or book goes “viral.”
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4. Prepare the Basics Business card One Sheet Post Card Poster Book Badge
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5. Business Card Your picture Your title Mailing Address Website URL
Phone (?)
Book Cover
ISBN
Logline
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6. One Sheet
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7. Post Card
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8. Post Card - 2 Autograph Card? Free book offer? Invitation?
Actual post card?
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9. Poster

10. Book Badge
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11. Subjects Amazon reviews Book as marketing device Google alerts
address
ISBN metadata
Registration
Basic web sites
Basic Blog
Amazon author page
Kindle marketing
Expert sites
Article directories
Amazon reviews
Google alerts
YouTube
Podcasts
Silent Auctions / Gift Guides
Social Networking
eNewsletter
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12. Book as Marketing Device
Title (Keywords)
Cover (Thumbnail size) (Spine?)
Marketing Description (Incendiary Headlines?) (Lead in to first chapter?)
Publication page: Title, author, copyright info, ISBN, Publisher address, Pub URL, Pub Web site, Pub , SAN, P-CIP, Permissions, Disclaimer…
Ordering Page
Request for review / feedback?
Back cover: ISBN, QR Code, UPC?
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13. E-mail address Easy to remember / spell Congruent with your business
Plenty of storage to save documents & s from clients
Clear vs. Clever
Uses your web URL as part of address
i.e.
Signature line (NAZ, , URL, Book Title)
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14. ISBN / Bookland EAN Barcode
Your own or someone else’s
How many? ? Number bought determines format.
Bar code with price extension?
Metadata uploaded?
1 - $125
10 - $295
100 - $575
$1500
Smaller packages
available.
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15. www.RickFeeney.com / 407-529-8539 / usabookcoach@gmail.com

16. 2016 – 571 million paper books sold.
 Five out of the top 10 best-selling books in the United States were adult coloring books.
2015 – 700,000 self-published in the US.
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17. ISBN Metadata Did you fill out your meta data at Bowker?
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18. www.RickFeeney.com / 407-529-8539 / usabookcoach@gmail.com

19. ISBN Metadata ISBN Number Title Author Page Count Trim Size Format
Color or B/W
Price
Shipping
Distributor
Upload cover
Upload content
Upload marketing description
Upload reviews?
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20. UPC & QR Codes Google “UPC Codes” http://www.qr-code-generator.com/
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21. Registration ISBN – International Standard Book Number
LOC – Library of Congress
(or PCN – Pre-Assigned Control Number)
SAN – Standard Address Number
PCIP – Publisher’s Cataloging-in-Publication Data
Copyright (within 90 days!)
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23. “.com” is still king! Basic Web Sites Domain name? Hosting?
author name
book title
Indie publisher name
satellite pages
reciprocal links
Hosting?
free Wordpress or Blogger
GoDaddy, Yahoo, Register
free WIX
“.com”
is still king!
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24. Basic 3-page Site KISSU Design
GoDaddy
Basic
3-page
Site
KISSU
Design

25. James McCarthy “Home” KISSU Design

26. James McCarthy “About” KISSU Design

27. James McCarthy “Contact” KISSU Design

28. 3-page
Multi-Book
Site
Contact info top and bottom (URL’s & )
Links to Amazon, B&N. etc.
Affiliate Info

29. Get it before somebody else does or GoDaddy raises the price!
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30. Parked Page (Satellite / Name Spelling)
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31. Add Electronic Media Kit
Author photograph (72 & 300 dpi)
Book cover jpeg (72 & 300 dpi)
Book statistics & Book Synopsis
Author biography - short ( words)
Author biography - long ( words)
Two – three chapter book excerpt
Frequently Asked Questions
Reviews and Testimonials
Press releases
Current Media results
List of books published
Contact Information
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