1. Ihr Logo Speaking to Persuade Chapter 7. p119~

2. Your Logo Opinion is ultimately determined by the feelings, not the intellect. (Herbert Spencer)

3. Your Logo Persuasive speech Purpose: to convince others to change their feelings, beliefs, or behavior. A salesperson. A political leader. A teacher. Mommy…etc. Persuasive speech?! ALL THE TIME!! Warm Up !!

4. Your Logo Get MORE Friends!! The more friends you can invite, the happier you will be. Go get more friends!! 15 minutes!!

5. Your Logo Nine Laws of Persuasion Law of Reciprocity Law of Contrast Law of Friends Law of Expectancy Law of Association Law of Consistency Law of Scarcity Law of Conformity Law of Power

6. Your Logo Law of Reciprocity When someone gives you something of perceived value, you immediately respond with the desire to give something back.

7. Your Logo Law of Contrast When two items are relatively different from each other, we will see them as more different if placed close together in time or space.

8. Your Logo Law of Friends When someone asks you to do something and you perceive that person to have your best interests in mind, and/or you would like him to have your best interests in mind, you are strongly motivated to fulfill the request.

9. Your Logo Law Of Expectancy When someone whom you believe in or respect expects you to perform a task or produce a certain result, you will tend to fulfill his expectation whether positive or negative.

10. Your Logo Law of Association We tend to like products, services, or ideas that are endorsed by other people we like or respect.

11. Your Logo Law of Consistency When an individual announces in writing or verbally that he is taking a position on any issue or point of view, he will strongly tend to defend that belief regardless of its accuracy even in the face of overwhelming evidence to the contrary.

12. Your Logo Law of Scarcity When a person perceives that something he might want is limited in quantity, he believes that the value of what he might want is greater than if it were available in abundance.

13. Your Logo Law of Conformity Most people tend to agree to proposals, products, or services that will be perceived as acceptable by the majority of other people or a majority of an individual's peer group.

14. Your Logo Law of Power People have power over other people to the degree that they are perceived as having greater authority, strength or expertise.