1. Mercedes-Benz “Intelligent Drive”: ADAS Technologies & Rollout Strategy in US market
David Larsen
Richard Krueger
June 2013
Product Management, Mercedes-Benz USA LLC.
Presentation title in CorpoS Regular 9 pt | Department | Date

2. Innovation for over 125 Years
Mercedes-Benz
Presentation title in CorpoS Regular 9 pt | Department | Date

3. Agenda Mercedes-Benz History Invention of the Automobile
Highlights of automotive innovations
Safety
Safety history and leadership
Highlights of passive and active safety innovations
Marketing “Intelligent Drive” – Then and Now
Pricing
Promotion
Presentation title in CorpoS Regular 9 pt | Department | Date

4. Continuous Safety Improvements Then and Now

5. Mercedes-Benz: Tradition in Safety Leadership
1959
1978
1980
1985
1989
1995
1996
1997
1998
2002
Our history has always been rich in the philosophy of holistic safety measures- realized in 4 different phases: 1st – safe driving measures that can recognize danger, provide warning in good time and assist the driver. 2nd is to activate preventative and protective measures in the case of dangerous situations. 3rd, our safety philosophy protects as much as possible should an accident occur, and finally provide quick assistance after an accident and prevent greater damage from occurring.
As you can see from the timeline at the bottom here, Mercedes-Benz has been critical in not only inventing new safety systems but also innovating existing systems so the entire industry can benefit from these advancements. Starting with the crumple zone back in 1959, and including systems that are mandatory in all cars (such as airbags, anti-lock brakes, ESP, just to name a few).
These innovations were possible largely due to persistent testing and trial & error methods of Mercedes-Benz safety engineers. (show video of the crash test)
2003
2005
2006
2007
2009
4MATIC
Sandwich Concept
Active Light Function
PRE-SAFE® Brake
Intelligent Light Syst.
Airbag
Brake Assist
PRE-SAFE®
Lane Keeping Ast.
Belt Tensioner
ESP®
Anti-Lock Brakes
Sidebag
DISTRONIC
DISTRONIC PLUS
Windowbag
Brake Assist PLUS
Crumple Zone
Auto. Rollover Bar
Adaptive Front Airbag
Adaptive Brake Lights
Blind Spot Assist
Presentation title in CorpoS Regular 9 pt | Department | Date

6. Mercedes-Benz “Intelligent Drive” – features:
Lane Tracking Package
ATTENTION ASSIST
Anti-lock Braking System ABS
Blind Spot Assist
Night View Assist Plus S
Anti-Slip Regulation ASR
Lane Keeping Assist
COLLISION PREVENTION ASSIST (PLUS)
Torque Vectoring Brake
Driver Assistance Package
Parking Assist Package
Cruise Control
DISTRONIC PLUS® w/Steering Assist
PARKTRONIC w/Active Parking Assist
MAGIC BODY CONTROL S
Active Blind Spot Assist
Surround View Camera
Lighting Package
Active Lane Keeping Assist (oncoming traffic)
PRE-SAFE® system
Adaptive Highbeam Assist
PRE-SAFE PLUS®
PRE-SAFE® Impulse S
Full-LED Headlamps w/Active Curve Illumination & Corner Illuminating Lamps
PRE-SAFE® Package Rear
Crosswind Assist
PRE-SAFE® Brake
(with pedestrian recognition)
ESP®
BAS PLUS with cross-traffic assist
BAS
BAS PLUS
Intelligent Drive consists of over 30 integrated systems, of which 11 are new or significantly enhanced.
Intelligent Drive technologies DEBUT on MY14 E-Class.
Driver Assistance package price REDUCED from prior years.
Bold New for MY14
First-to-market for MY14 MY 2014 S-Class S

7. Engineering Innovation – the Hallmark of Mercedes-Benz

8. More Sensors, More Protection*
Under the microscope: the new sensors
Highly sophisticated sensors and the necessary networked algorithms provide the foundation for innovative new functions. DISTRONIC PLUS with Steering Assist, BAS PLUS and PRE-SAFE® Brake all employ sensor fusion using the same stereo camera and multistage radar sensors.
Mercedes-Benz is making a major leap forward with the introduction of the Stereo Multi-Purpose Camera (SMPC), or stereo camera for short. It has an opening angle of 45° and is capable of three dimensional detection of crossing objects and pedestrians, and calculating their path. The camera's two "eyes" provide it with a three-dimensional view of the area up to around 50 meters in front of the vehicle, and it is able to monitor the overall situation ahead for a range of up to 500 meters. In this way, the new camera is able to provide data for processing by various systems.
Intelligent algorithms evaluate this information in order to detect and carry out spatial classification of both vehicles that are driving ahead, oncoming or crossing, as well as pedestrians and a variety of traffic signs within a large field of vision.
Whereas the stereo camera's lenses act as the car's eyes, the radar sensors are its ears, so to speak, and provide additional data. The system of radar sensors comprises two short-range radar sensors in the front bumper with a range of 30 m, opening angle 80°, which are complemented by a long-range radar sensor (range 200 m, opening angle 18°) including mid-range scan (60 m, 60°). The data from the camera and radars is amalgamated in a control unit in order to provide the system-specific data for the various functions.
Highly sophisticated sensors and the necessary networked algorithms provide the foundation for innovative new functions using the same stereo camera and multistage radar sensors
S-Class
* w/Driver Assistance Pkg.

9. DISTRONIC PLUS® with Steering Assist
DISTRONIC PLUS with Steering Assist. Convenient support with lateral guidance of the vehicle,
The DISTRONIC PLUS adaptive control system is a driver aid designed to keep the vehicle at the desired distance from another vehicle in front that is travelling slower than the selected cruising speed. This radar-based function has now been enhanced by the addition of Steering Assist, which helps drivers to stay centered in their lane by generating the appropriate steering torque when travelling on a straight road and even in gentle bends.
The stereo camera recognizes lane markings as well as vehicles driving ahead together with their three-dimensional positioning, and relays this information to the electric steering assistance system. When driving at slow speeds, e.g. in congested traffic, Steering Assist can use the vehicle ahead as a means of orientation, enabling semi-autonomous following even when there are no clear lane markings visible. As a result, the system is able to further enhance driving comfort and substantially ease the driver's workload in many traffic situations.
The system's design is so refined that the sensors can detect whether the driver's hands are actually on the steering wheel. If they are not, a visual warning is issued first. Should the driver fail to react to this prompt, a warning signal sounds and lateral lane guidance is deactivated. This does not affect the cruise control function, however, which continues to be operative. DISTRONIC PLUS with Steering Assist can be activated as before with a lever on the steering column in a speed range from km/h. Any speed between 30 km/h and 200 km/h can be selected as the desired cruising speed.
DISTRONIC PLUS has been expanded to include a new sub-function called Steering Assist  the function assists the driver with lateral vehicle guidance to keep the vehicle in lane
•By using the sensors and additionally the camera, the system is able to respond quickly to vehicles joining the lane and to vehicles in front
•The system can prevent overtaking on the wrong side on multilane roads by moderately adjusting the distance to vehicles in the left/right-hand lane
This radar-based function is now enhanced by the addition of Steering Assist, which helps drivers to stay centered in their lane by generating the appropriate steering torque when travelling on a straight road and even in gentle bends.

10. BAS PLUS® with Cross-Traffic Assist
Apart from material damage, accidents at junctions often result in serious personal injuries, too. The new Brake Assist BAS PLUS from Mercedes-Benz is therefore capable of more than just helping the driver to avoid collisions with vehicles ahead or lessen their consequences in a purely longitudinal direction: the new Cross-Traffic Assist function can also come to the driver's aid when there is a risk of a collision with cross traffic at junctions.
If this anticipatory system detects a hazardous situation of this type, it prompts the driver to start emergency braking by activating visual and acoustic warnings. If the driver presses the brake pedal too tentatively, BAS PLUS will step in by automatically boosting brake pressure for effective emergency braking, even applying the brakes at full power if necessary.
BAS PLUS installed in the new S-Class is able to provide braking assistance in situations where other vehicles are crossing the vehicle's path
•Another milestone of the anticipatory braking assistance system BAS PLUS is pedestrian/object protection
BAS PLUS is able to detect standing or slow-moving pedestrians and objects that are in the path of the vehicle and helps the driver to brake as required
Brake Assist BAS PLUS is capable of more than just helping the driver to avoid collisions with vehicles ahead or lessen their consequences in a purely longitudinal direction: the new Cross-Traffic Assist function can also come to the driver's aid when there is a risk of a collision with cross traffic at junctions.

11. PRE-SAFE® Brake
PRE-SAFE® PLUS offers an extension of the familiar occupant protection measures in situations where traffic behind poses a danger. A radar sensor in the rear bumper monitors the traffic behind the vehicle. Apart from this, the PRE-SAFE® anticipatory occupant protection measures, such as the reversible belt tensioners, are deployed. Plus, if the vehicle is stopped PRE-SAFE® PLUS will also come to the driver's aid by increasing the brake pressure in order to keep the vehicle firmly braked during a possible rear-end collision. Keeping the vehicle firmly braked greatly reduces the strain placed on the occupants, such as the risk of whiplash injuries. At the same time, it serves to protect other road users by restricting uncontrolled vehicle movements after the initial impact that could lead to secondary collisions, such as running into a vehicle in front or colliding with pedestrians or other road users at junctions.

12. PRE-SAFE® PLUS: Rear-end Collision Protection
PRE-SAFE® PLUS offers an extension of the familiar occupant protection measures in situations where traffic behind poses a danger. A radar sensor in the rear bumper monitors the traffic behind the vehicle. Apart from this, the PRE-SAFE® anticipatory occupant protection measures, such as the reversible belt tensioners, are deployed. Plus, if the vehicle is stopped PRE-SAFE® PLUS will also come to the driver's aid by increasing the brake pressure in order to keep the vehicle firmly braked during a possible rear-end collision. Keeping the vehicle firmly braked greatly reduces the strain placed on the occupants, such as the risk of whiplash injuries. At the same time, it serves to protect other road users by restricting uncontrolled vehicle movements after the initial impact that could lead to secondary collisions, such as running into a vehicle in front or colliding with pedestrians or other road users at junctions.
Using a radar sensor in the rear bumper to monitor the traffic behind the vehicle, PRE-SAFE PLUS provides occupant protection for rear passengers by engaging measures and increasing the brake pressure in order to keep the vehicle firmly braked during a possible rear-end collision.

13. Active Lane Keeping Assist
Active Lane Keeping Assist has been expanded to include a course-correcting function when the vehicle drives over interrupted lane markings
•Lane Keeping Assist is activated if the vehicle strays over interrupted lane markings and objects (oncoming traffic, overtaking vehicles, parallel traffic) have been detected in the neighboring lane
•Active Lane Keeping Assist uses a camera to detect when road markings are being crossed and warns the driver to stay in the line via haptic signals
Assessment of surroundings by fusion of radar and camera data
Active intervention (single side braking) keeps vehicle in its lane if adjacent lane occupied by Oncoming vehicle Passing vehicle Slower vehicle Stationary obstacle such as parked car
Speed range: 60 to 200 km/h
Driver can always override by steering braking accelerating
The system uses information from the stereo camera and the radar system. The latter has been supplemented by a sensor at the rear, which works in unison with the other sensors in the front and rear bumpers.
Active Lane Keeping Assist is not only capable of recognizing critical situations such as overtaking vehicles, vehicles to be overtaken and parallel traffic, it can also respond effectively to oncoming traffic. If the system detects the vehicle crossing the lane markings when the adjacent lane is not clear, not only does it cause the steering wheel to vibrate in pulses as a haptic warning for the driver, it guides the vehicle back into lane by single-sided braking via the ESP®. It thereby forms the ideal complement to the Active Blind Spot Assist, and also makes it possible for the first time to prevent collisions with oncoming traffic together with their often serious consequences.
Active Lane Keeping Assist recognizes critical situations such as overtaking vehicles, vehicles to be overtaken and parallel traffic, and it can also respond effectively to oncoming traffic. If the system detects the vehicle crossing the lane markings when the adjacent lane is not clear, not only does it cause the steering wheel to vibrate in pulses as a haptic warning for the driver, it guides the vehicle back into lane by single-sided braking via the ESP®.

14. Enhanced COLLISION PREVENTION ASSIST (Multi-Mode Radar)
Like ML/GL, but optimized system operates at slower speeds and has ECO Start/Stop enabler
Static distance & dynamic approach warning, from 4.5 mph for moving/stopping/standing object
Visual warning when the distance from a vehicle ahead is below the selected safe limit
Visual and acoustic warning when in danger of collision with vehicle ahead
Adaptive brake boosting as appropriate to the given situation when the driver fails to brake hard enough
Can help to prevent rear-end collisions
Standard.

15. PRE-SAFE Predictive occupant-protection system
Longitudinal adjustment & backrest/cushion angle of front passenger seat
Closing of sunroof & side windows
Adjustment of seat backrests & cushions
Pre-tensioning of driver and front passenger seatbelts
Inflating of supporting bolsters in seat cushions & backrest of both front seats
PRE-SAFE is truly a synergy of our active and passive safety philosophy. Invented by MB and still the only manufacturer to offer it standard.
When a potential accident is detected, PRE-SAFE instigates reversible measures for preventative occupant protection. The idea at the outset of this system when it was launched in 2002 was to “teach” the car a protective reflex.
The system is utilizing a wide variety of vehicle systems and sensors, as many as 27 control units in the automobile, to detect an imminent collision and acts decisively to prepare vehicle & occupants using sensors from two active safety systems: Brake Assist and ESP.
If car enters a skid or driver needs to sharply apply brakes in a critical situation
If system sensors detect certain vehicle movements that indicate that an accident is possible, PRE-SAFE takes action to help protect the vehicle's occupants:
Reversible electronic tensioners tighten the front seat belts.
PRE-SAFE adjusts the occupied front passenger's seat to a more favorable position for air-bag and seat-belt effectiveness, as well as both active front head restraints for optimum positioning.
In the event of severe skidding, which indicates that a rollover is likely, PRE-SAFE closes the sunroof (where equipped) and side windows.
If no accident occurs, the seat-belt tensioners reverse, and you simply readjust your seat, open the sunroof and continue on your way.

16. Enhanced ATTENTION ASSIST®
Display of current ATTENTION ASSIST levels (5), display of system state (active vs. passive due to speed), journey time since last pause
Additional mode of “sensitive” for tired drivers
Interaction with navigation system including additional warning and advice of service areas
Standard.

17. Promotion of ADAS Packaging and pricing of features
Dealer Communication & Tools: Dealer Bulletins, Linesets, iPad apps, visualizers
Collateral, brochure, MBUSA.com, Digital/Social
Training initiatives: Retail & Technical
Press
TV Commercials

18. Enhancements to Driver Asst. Package
History and Development of DISTRONIC: Price reduction, intelligent packaging and availability cross-carline
MY 2000
MY Current
MY Future
DISTRONIC PLUS
Autonomous Braking Intervention
In “Driver Assistance Package” with Blind Spot Assist/Lane Keeping Assist $2,950
Available Cross-Carline on almost every model
Enhancements to Driver Asst. Package
Steering Assist
BAS with Cross-Traffic Assist
PRE-SAFE Brake with Pedestrian Detection
PRE-SAFE PLUS – protection during rear collisions
In “Driver Assistance Package” with Blind Spot Assist/Lane Keeping Assist +$2,800
Only available on S/E
Introduce DISTRONIC
Adaptive Cruise Control
In package for +$3,700
Only available on S/CL

19. Commercial – 2009, Launch of new E-Class, “Ignite”

20. “Magical Software,” 2012 – Customer Testimonial Vic Gundotra, Senior VP at Google

21. Commercial – 2013, E-Class Redesign, “The Line”

22. Commercial – 2013, E-Class Redesign, “Hard to Imagine”

23. Thank you! Questions/Comments?
Mercedes-Benz

24. Active Lane Keeping Assist
Active Lane Keeping Assist has been expanded to include a course-correcting function when the vehicle drives over interrupted lane markings
•Lane Keeping Assist is activated if the vehicle strays over interrupted lane markings and objects (oncoming traffic, overtaking vehicles, parallel traffic) have been detected in the neighboring lane
•Active Lane Keeping Assist uses a camera to detect when road markings are being crossed and warns the driver to stay in the line via haptic signals
Assessment of surroundings by fusion of radar and camera data
Active intervention (single side braking) keeps vehicle in its lane if adjacent lane occupied by Oncoming vehicle Passing vehicle Slower vehicle Stationary obstacle such as parked car
Speed range: 60 to 200 km/h
Driver can always override by steering braking accelerating
The system uses information from the stereo camera and the radar system. The latter has been supplemented by a sensor at the rear, which works in unison with the other sensors in the front and rear bumpers.
Active Lane Keeping Assist is not only capable of recognizing critical situations such as overtaking vehicles, vehicles to be overtaken and parallel traffic, it can also respond effectively to oncoming traffic. If the system detects the vehicle crossing the lane markings when the adjacent lane is not clear, not only does it cause the steering wheel to vibrate in pulses as a haptic warning for the driver, it guides the vehicle back into lane by single-sided braking via the ESP®. It thereby forms the ideal complement to the Active Blind Spot Assist, and also makes it possible for the first time to prevent collisions with oncoming traffic together with their often serious consequences.

25. DISTRONIC PLUS® with Steering Assist
DISTRONIC PLUS with Steering Assist. Convenient support with lateral guidance of the vehicle,
The DISTRONIC PLUS adaptive control system is a driver aid designed to keep the vehicle at the desired distance from another vehicle in front that is travelling slower than the selected cruising speed. This radar-based function has now been enhanced by the addition of Steering Assist, which helps drivers to stay centered in their lane by generating the appropriate steering torque when travelling on a straight road and even in gentle bends.
The stereo camera recognizes lane markings as well as vehicles driving ahead together with their three-dimensional positioning, and relays this information to the electric steering assistance system. When driving at slow speeds, e.g. in congested traffic, Steering Assist can use the vehicle ahead as a means of orientation, enabling semi-autonomous following even when there are no clear lane markings visible. As a result, the system is able to further enhance driving comfort and substantially ease the driver's workload in many traffic situations.
The system's design is so refined that the sensors can detect whether the driver's hands are actually on the steering wheel. If they are not, a visual warning is issued first. Should the driver fail to react to this prompt, a warning signal sounds and lateral lane guidance is deactivated. This does not affect the cruise control function, however, which continues to be operative. DISTRONIC PLUS with Steering Assist can be activated as before with a lever on the steering column in a speed range from km/h. Any speed between 30 km/h and 200 km/h can be selected as the desired cruising speed.
DISTRONIC PLUS has been expanded to include a new sub-function called Steering Assist  the function assists the driver with lateral vehicle guidance to keep the vehicle in lane
•By using the sensors and additionally the camera, the system is able to respond quickly to vehicles joining the lane and to vehicles in front
•The system can prevent overtaking on the wrong side on multilane roads by moderately adjusting the distance to vehicles in the left/right-hand lane

26. BAS PLUS® with Cross-Traffic Assist
Apart from material damage, accidents at junctions often result in serious personal injuries, too. The new Brake Assist BAS PLUS from Mercedes-Benz is therefore capable of more than just helping the driver to avoid collisions with vehicles ahead or lessen their consequences in a purely longitudinal direction: the new Cross-Traffic Assist function can also come to the driver's aid when there is a risk of a collision with cross traffic at junctions.
If this anticipatory system detects a hazardous situation of this type, it prompts the driver to start emergency braking by activating visual and acoustic warnings. If the driver presses the brake pedal too tentatively, BAS PLUS will step in by automatically boosting brake pressure for effective emergency braking, even applying the brakes at full power if necessary.
BAS PLUS installed in the new S-Class is able to provide braking assistance in situations where other vehicles are crossing the vehicle's path
•Another milestone of the anticipatory braking assistance system BAS PLUS is pedestrian/object protection
BAS PLUS is able to detect standing or slow-moving pedestrians and objects that are in the path of the vehicle and helps the driver to brake as required

27. PRE-SAFE® Brake
Apart from material damage, accidents at junctions often result in serious personal injuries, too. The new Brake Assist BAS PLUS from Mercedes-Benz is therefore capable of more than just helping the driver to avoid collisions with vehicles ahead or lessen their consequences in a purely longitudinal direction: the new Cross-Traffic Assist function can also come to the driver's aid when there is a risk of a collision with cross traffic at junctions.
If this anticipatory system detects a hazardous situation of this type, it prompts the driver to start emergency braking by activating visual and acoustic warnings. If the driver presses the brake pedal too tentatively, BAS PLUS will step in by automatically boosting brake pressure for effective emergency braking, even applying the brakes at full power if necessary.
BAS PLUS installed in the new S-Class is able to provide braking assistance in situations where other vehicles are crossing the vehicle's path
•Another milestone of the anticipatory braking assistance system BAS PLUS is pedestrian/object protection
BAS PLUS is able to detect standing or slow-moving pedestrians and objects that are in the path of the vehicle and helps the driver to brake as required