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New Belgium Brewing Brewery Boosts Sales Force Productivity, Sells More Beer with Mobile CRM Solution “With administrative tasks streamlined, Beer Rangers have more time to focus on selling.… Rangerland has helped us keep up in a high-growth culture.” Jessica Schleiger New Belgium Brewing Company CRM Administrator, Ranger Relationship Counselor
New Belgium Brewing
Link to case study:
Summary: Brewery Boosts Sales Force Productivity, Sells More Beer with Mobile CRM Solution
Business and Technology Need: New Belgium prides itself on finding better ways to get things done. As such, they looked for smarter ways to work, eliminate waste, and continuously improve beer consistency, quality, production, and promotion.
Solution: New Belgium adopted Microsoft Dynamics CRM as its single place to track everything relating to its accounts. To maximize the efficiency of its 120 sales associates, or ‘Beer Rangers,’ New Belgium worked with Microsoft Partner, Sonoma Partners, to create a touch-enabled mobile app called Rangerland that runs on the Windows 8.1 Enterprise operating system and pulls targeted account information from Microsoft Dynamics CRM for quick and easy access in the field. 
Benefits:
Increased sales volume by 20%
Saved time and improved productivity for sales associates
Improved customer education and loyalty
Fast delivery of new capabilities to sales associates
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