1. Marketing plan
Present By: Yoyo Group

2. Pet Product Market Share in Taiwan
In Taiwan’s pet industry make NT$ billion per year and the market shares are 39% of dry food, 8% of wet food, 15% of treat, 7% of supplement and 31% of other that include the grooming product, the accessories and ect…

3. Sale’s Amount For Yoyo Group
For our sale’s amount is US$4000, 000 per year that include the 73% of Yoyo Chic Product Department and 27% of YoyoDogs Pet Resort
Sale’s amount for Yoyo Chic Pet Group

4. we are still looking for good quality and high-end dry food for pet
Our Product Share Percentage
We sales 79% of Pet food ( include wet food, frozen fresh food, treat, frozen dry food ,Yak Mama Dog Chew, and supplement) other 21% is the toy and others
we are still looking for good quality and high-end dry food for pet

5. Why Your Company Should Choose Us
Have best experience to deal and sale the high-end product
Complete network system of warehouse and delivery
Strong Sales and Marketing Team
We are trying our best.

6. Forecasting First Year : Strengthen the Visibility
Use a lot of advertisement increasing the impression
To educate our customers about the strengths of the brand
Participating at least 4 local pet shows, let customers try to eat the products ( ex: Pet show in Shanghai, Taipei, Taichung and Kaohsiung )
At least 200 retails and 50 on line shops start selling the products

7. Forecasting Second Year : Improve the sale amount
Increase the number of cooperation retails to 400
Participating at least 4 local pet shows to increase exposure
Using word of mouth marketing strategy to advertise the products
Promotion combine with our popular products
Get feedbacks from our customers and adjusting our strategy.

8. Forecasting Three Year : Stable Growth
Increase the number of cooperation retails to 500
Increase the number of royal customers and maintain good relationship and service
Participating at least 4 local pet shows

9. Forecasting

10. Forecasting

11. THANK YOU
YoyoGroup