1. Microsoft Licensing what an IT Pro should know
Rebekka Van Acker
Licensing Marketing Microsoft
@rebekkava

2. The 10 most popular licensing questions… received from IT PRO’s

3. How did my company acquire licenses?#1
How did my company acquire licenses?

4. 4 ways to acquire Microsoft software
“Full package product” or “FPP”
Also: activation through product key card (Office 2010)
Through a retail package
OEM
Mostly the case for Windows
Together with my new PC or Server
Covering all Microsoft software licenses acquired or used
Through a volume licensing contract
Only for Online Services like Windows Intune or Windows Azure
Online, through the Microsoft Customer portal

5. Volume licensing: choose the contract that fits you best
KMO/PME/SMB (<250 PC)
Larger enterprise (> 250 PC)
Buy & pay all in once
Open
Select Plus
Buy & spread payment
Open Value (OV)
Enterprse Agreement (EA)
Rent
Open Value Subscription (OVS)
Enterprise Agreement Subsription (EAS)

6. Software assurance… what’s in it for me?#2
Software assurance… what’s in it for me?

7. Discover software assurance benefits that help YOU in your daily job

8. Do I need to buy a license for each virtual Windows Server instance?#3
Do I need to buy a license for each virtual Windows Server instance?

9. Windows Server 2008 R2 virtualisation policy
Physical Instances: 1 Virtual Instances: Unlimited
Physical Instances: 1
Virtual Instances: 4
Physical Instances: 1
Virtual Instances: 1

10. How do i license my vdi environment?#4
How do i license my vdi environment?

11. VDI… licensed through VDA
Every Device Accessing the VDI Infrastructure Needs to Be Licensed
Microsoft VDI Suite
PCs Under SA
Thin Clients/ Non-SA Devices
(Standard / Premium)
Windows VDA
(Windows Virtual Desktop Access
Licensing for Server and Management Infrastructure only
Licensing for Server and Management Infrastructure
Licensing for Windows client OS
Licensing for Windows client OS included in SA

12. Can I downgrade my windows and office license?#5
Can I downgrade my windows and office license?

13. Downgrade rights for Windows Client (OEM) and Office
Windows, Office
Downgrade rights
No downgrade rights
OEM (together with new PC)
Volume Licensing
Retail
Office OEM
No downgrade rights

14. #6
Office Pro Plus is offered through remote desktop. Do I need to buy just 1 “server” license?

15. Microsoft applications licensing…
Microsoft applications are licensed ‘per device’: each device on, or from where you access the Microsoft Application (locally or remotely), needs a license
Only volume licenses are eligble license to be accessed remotely

16. #7
SQL Server is accessed through only 1 third party application. Do I need just 1 client access license (cal)?

17. Multiplexing… not on option to bypass licenses!

18. Is my company licensed for Office Web Apps?#8
Is my company licensed for Office Web Apps?

19. Is my company licensed for Office Web Apps?
= New
Office web applications*
SharePoint Workspace (Formerly Groove)
Adv Integration Features
Word
Excel
PowerPoint
Outlook
OneNote
Publisher
Access
InfoPath
Communicator 
Professional Plus 2010
Standard 2010
* Office web applications include Word web app, Excel web app, PowerPoint web app, and OneNote web app. Access to Office web applications included with Office license.

20. #9
can I use my enterprise agreement contract to license my exchange server at my service provider?

21. yes… as of July 1st 2011 SALs for SA VL for Dedicated Apps
SPLA for Shared Apps
Shared Hardware
Shared Apps
SALs for SA allow customers current with active Software Assurance (SA) to migrate to a shared-tenant hosted application at a discounted rate.
Discount reflects customers’ annuity investment in Microsoft licensing
Available for Lync, SharePoint, Exchange and the Productivity Suite SAL
Extended to include most standard and enterprise SALs
Pricing has been adjusted down in most cases
App VM
Cust #1
Cust #2
Cust #3
Shared App (SPLA)
App (SPLA)
IaaS
SaaS SA
Key Themes:
Many enterprise customers are interested in consuming productivity applications in a true SaaS method. SALs for SA addresses this need, while preserving their investments in Microsoft licensing.
Many of our enterprise customers have previously purchased perpetual software licenses (CALs with Software Assurance) from Microsoft for on-premises use. With SALs for SA, these customers, as long as they are current with their Software Assurance (SA), can migrate to the equivalent SPLA service at a discounted rate, under which they receive a pricing credit for the SA on their CALs.
SALs for SA are functionally equivalent to a full SAL, and Use Rights for SALs for SA are identical to their corresponding full SALs. SALs for SA pricing is more favorable than the corresponding full SAL pricing. If a customer chooses not to renew the associated SA agreement, they lose the right to purchase SALs for SA and will be required to purchase the full SALs.
In July, we are extending SALs for SA to include most IW server products (Lync, SharePoint and Exchange) –standard and enterprise SALs as well as the Productivity Suite SAL. In addition, pricing has been adjusted down in most cases. OS
H/W

22. How does azure pricing look like?
#10
How does azure pricing look like?

23. Monthly Technet Licensing Livemeeting

24. THANK YOU