1. You’re hired! Online Presentation to NAGCAS, Melbourne, 7th October
Tristram Hooley, Professor of Career Education, University of Derby

4. Where were you? In 1989? When you first used the internet?
When you first posted something to the internet?

10. To summarise, the internet is…
a career resource library through which individuals can find information that informs and relates to their informational needs
an opportunity marketplace where individuals can transact with opportunity providers (employers and learning providers)
a space for the exchange of social capital within which conversations can be undertaken, contacts identified and networks maintained
a democratic media channel through which individuals and groups can communicate

11. This changes… how we give and receive career support
the environment within which individuals pursue their career
the skills that individuals need to advance their careers (digital career literacy)

12. Framework for online careers provision
Provision of information
Providing access to automated interactions
Offering communication
One-to-one
One-to-many/many-to-one
Many-to-many

13. 7 Cs of digital career literacy
Changing
Collecting
Critiquing
Connecting.
Communicating
Creating
Curating

14. Changing

15. RAPID CPR Revise Abandon Pause Implement Devise Copy
Promote
Revive
Encouraging planfulness rather than adherence to a plan

16. Learn to fail or fail to learn

17. What changes have made a difference to you?
Technological
Personal
Political
Educational
Work-related
How did you manage this change?
How has time changes your perspective on this?

18. Collecting

19. Approaches to collecting
Search
Alerts
Networks

20. Exercise Find the best paid plumbing job in Victoria.
How did you do it?

21. Critiquing

22. Lies, damn lies and statistics

23. CRAAP
Currency
Relevance
Authority
Accuracy
Purpose

24. Exercise Google ‘job interview statistics’ Apply the CRAAP test
Find something that you should believe and something you shouldn’t

25. Connecting

27. Key principles for online networking
Reciprocity
Equity
Authenticity
Strategy
Tenacity
Evaluation

28. Key tools

29. Exercise Draw a network map of your top 10 career contacts.
Add 10 people who you feel it would be useful for you to know better to the map.

30. Communicating

31. Getting it wrong
It iz v important 2 undRstNd d differences Btwen communicating n dfrnt channels.
Employers ofn bemoan d uz of textspeak n CVs & applications.

32. Key principles Think about the emotional reaction you want to produce
Know your audience and their passions
Nurture engagement

33. Common problems Not communicating Getting the tone wrong
Asking the wrong questions
Choosing the wrong communication channel

34. Exercise
Create an example of how you would make contact with an employer using
A tweet
A Linkedin contact request An
Something else?

35. Creating

36. Your personal brand

37. 10 steps to building your brand
Decide what you have to offer
Think about what you want
Decide who you want to talk to
Do something
Be consistent and reasonably focused
Be careful in your use of different platforms
Don’t trash your brand
Develop your style and stick to it
Keep on keeping on
Review how it is going

38. Key tools

39. Build your brand strategy
What do you want people to
Think Do
Feel
About you?

40. Curating

41. Google yourself

42. Things to avoid Examples of unprofessional behaviour
Criticising your employer
Information about undisclosed criminal activity
Excessive drunkenness
Bad writing

43. Dealing with problems Don‘t put it there Delete it or make it private
Ask other people to manage the information that they hold about you
Swamp it out
Explain it

44. 7 Cs of digital career literacy
Changing
Collecting
Critiquing
Connecting.
Communicating
Creating
Curating

45. References
Hooley, T. (2012). How the internet changed career: framing the relationship between career development and online technologies. Journal of the National Institute for Career Education and Counselling (NICEC). 29: 3-12.
Hooley, T., Bright, J. and Winter, D. (2016). You’re Hired! Job Hunting Online: The Complete Guide. Bath: Trotman.
Hooley, T., Shepherd, C. and Dodd, V. (2015). Get Yourself Connected: Conceptualising the Role of Digital Technologies in Norwegian Career Guidance. Derby: International Centre for Guidance Studies, University of Derby.
Longridge, D., Hooley, T. & Staunton, T. (2013). Building Online Employability: A Guide for Academic Departments. Derby: International Centre for Guidance Studies, University of Derby.

46. Tristram Hooley Professor of Career Education
International Centre for Guidance Studies
University of Derby
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