1. Who Needs a Plan? YOU! Bob Langewisch r-langewisch@kellogg.northwestern.edu Jill Clouse j-clouse@kellogg.northwestern.edu February 26, 2010 Developing Your Search Strategy PTMBA-CDS

2. Career Management Process Self- Assessment Exploring Opportunities Developing Job Search Strategy Honing Skills/ Materials Interviewing Evaluating & Deciding Working PTMBA-CDS

3. Identify your Targets Mobilizing your Network Creating your Pitch Engaging in Informational Interviews CDS Review Next steps, recap, & Q&A Agenda PTMBA-CDS

4. Importance of knowing your targets so you can hit a bulls eye You are NOT alone in this process and mobilizing your network is essential Knowing who you are and what you have to offer will yield more success Importance of Informational Interviews Today’s Takeaways PTMBA-CDS

5. Set Goals: where Self Assessment and Exploration intersect GOALS Plan APlan BPlan C Explore FunctionIndustryCultureOther Factors Self Assessment SkillsInterestsWork environment Personal Circumstances PTMBA-CDS

6. Your Ideal Job Description PTMBA-CDS

7. Take 5 Minutes and craft the Ideal Job Description using the handout provided Exercises PTMBA-CDS

8. Create List of Target Companies TARGET COMPANIES Target List ATarget List BTarget List C GOALS Plan APlan BPlan C Explore FunctionIndustryCultureOther Factors Self Assessment SkillsInterestsWork environmentPersonal Circumstances PTMBA-CDS

9. Quickly write down 2 target companies that come to mind on the handout provided Keep this handout close by and revisit it later to really build out your company list Exercises PTMBA-CDS

10. Mobilize Your Network! PTMBA-CDS

11. Promote Those Whose Work They’ve Seen Reference From a Friend or Business Colleague Hire Someone Who Brings Proof of Their Work Use an Agency, School They Trust Online Job Posting Resume Typical Way Employers Prefer to Fill Vacancies Typical Way Students Prefer to Search for jobs Start

12. Who is in your network? Hot Contacts Close Friends Family Classmates Professors Club co-chairs Cold Contacts Distant Relatives Friends of Friends of Friends Business Leaders Seasoned Alumni Warm Contacts Former Colleagues Friends of Friends Alumni – recent grads PTMBA-CDS

13. Where to Network Less Formal More Formal  Classes  Social events  Hobbies/interests  Travel  Everyday activities  Facebook  Professional club meetings  Informational interviews  Company events  LinkedIn  Conferences  Networking events PTMBA-CDS

14. Exchanging contacts/expanding your network Get into Group of 5 Go around the group and each person shares 2 target companies Group mates brainstorm network and provide one another with contacts. Exercises PTMBA-CDS

15. Your Positioning Statement Features your skills/experiences that are meaningful to your target audience What is Your Pitch? PTMBA-CDS

16. Incorporate Your Pitch throughout Your Search Informational Interviewing Other Networking Activities Cover Letters Interviews PTMBA-CDS

17. 30 Second Pitch Who you are What you did before Kellogg/currently do What relevant skills/experience you have What you want to do now PTMBA-CDS

18. Develop your 30 second pitch, incorporating key skills & experiences Share your pitch with someone you don’t know, get feedback, then listen to their pitch, give feedback Questions to consider when evaluating: What is your reaction? What skills do they bring? What do they want to do next? Did it feel too long or too short? Is there anything that didn’t make sense? PTMBA-PDS Exercises PTMBA-CDS

19. Identify a Contact Reach out and ask for a conversation Follow-up to schedule conversation Prepare your questions in advance Reacquaint yourself with your pitch Create a mechanism to track conversations/contacts Features your skills/experiences that are meaningful to your target audience PTMBA-PD Start Talking: Informational Interviews! PTMBA-CDS

20. Shift Your Approach: Establish and Build a Relationship Do NOT ask for a job PTMBA-CDS

21. Eventually Leverage the Advocate PTMBA-CDS

22. Reach out and ask for a conversation How you are connected What you are asking for Why interested in them Call to action How Connected PTMBA-CDS

23. Exercises Communication Critique Get into Groups of Three. Read through the packet of introductory emails. Document what works well, and what needs improvement. Discuss with your group any themes. PTMBA-CDS

24. Prepare Your Questions In Advance o Questions to avoid: o Asking for a job o Asking that your resume be forwarded o Compensation o Basic; answers on website o Negative questions o Questions to ask: o Their background o Company information o Industry information o Career advice o Job search advice PTMBA-CDS

25. Career Development Series PTMBA-CDS InstructionPractice Who Are You and What Are Your Goals? - Jan 29 Who Needs a Plan? YOU! - Feb 26Speed Networking – May 7 Business Etiquette – Apr 17 Who Are You on Paper? – Mar 5Resume Review – May 21 Who Are You in Person? - Apr 9Interview Practicum – June 4

26. Wrap –Up / Action Items Start researching companies and building your list Refine your pitch and practice it Let all of your “HOT” contacts know what you are looking for If you haven’t already, set up LinkedIn account Give yourself a weekly action plan Come meet with Career Coach PTMBA-CDS