1. Media Market

2. Media Reach in Sri Lanka
Total reach 94%
( Regular+Occational) TV
Mobile
Radio
- Terrestrial
03 - C & S (Dialog TV, Comet ,LBN) -165,000
9.2 M connections
Total reach 73%
( Regular + Occasional)
40 Radio Channels
Outdoor ?
Press
Total reach 73%
( Average+Claimed)
Cinema 8%
Daily/Weekly//Monthly/
Fort nightly/Magazines
89 - Publications
Internet
7.46%
( Regular + Occasional)
Total adult Population – 14 M Source: LMRB- NMS ’08-09

3. Channel Performance – last three months (Oct to Dec’08)
30 + All
30 + Male
30 + Male Week Days
31 + Male Weekends
SIRASA
22.19
21.19
21.5
20.5
ITN
17.98
18.68
14.4
SWARNAVAHINI
16.15
16.61
16.4
17.1
RUPAVAHINI
16.07
16.05
16.2
15.7
SHAKTHI
7.81
7.84
7.83
7.8
DERANA
7.32
7.52
6.15
10.7
EYE/NETHRA
7.29
6.88
6.68
7.3
TNL
3.59
3.65
3.28
4.5
TV LANKA
0.36
0.33
0.32
0.4
ETV
0.35
0.27
ART TV
0.26
MAX
0.3
0.31
MTV
0.28
0.21

4. TV viewing pattern (TG-Age 30+ ,Male Female, Sec A/B/C )Q
Muthu Kirilli
Sirasa News
Weekends

5. Radio Listnership Share - Sinhala
Station %
Sirasa FM
24.2
Shree FM
18.4
Neth FM
16.7
National Sinhala
7.4
Hiru FM
5.8
Rap 2008

6. Listnership Share - English
Station %
Gold FM
32.4
SLBC English
15.8
Yes FM
13.9
E FM
11.6
Lite 89.2
11.5
Real Radio
8.8
TNL Radio
3.3
Radio One
2.7
Rap Q2 2008

7. Listnership Share - Tamil
Station
Listnership %
Shakthi FM
39.8
Sooriyan FM
27.2
Thendral
14.3
National (Tamil)
10.8
Vetry FM
3.7
Rap Q2 2008

8. Cost of Medium

9. Cost for TV Channel Programme Days Time Type of Progrmme TVR
30 Sec Rate Card Cost
CPRP
Sirasa TV
SIHINA WASANTHAYAK / RAJINI
Sat & Sun
20:30
TELEDRAMA
11.52
100,000
8,679
PRAVEENA / MAHAGEDARA
Mon - Fri
20:00
10.26
125,000
12,183
YES BOSS
COMEDY
9.65
12,950
SIRASA DANCING STARS SEASON-2
21:00
REALITY SHOW
8.83
150,000
16,988
NEWS 1St
Dly
19:00
NEWS
8.36
85,000
10,167
NON PRIME - Jeewithayata Ida Denna
9:00
OTHER
1.61
15,000
9,317
KIDURANGANA
8.46
75,000
8,861
ITN
ATAPATTAMA
Wed
19:30
DOCUMENTRY
16.47
140,000
8,503
PABAA / Ithin Ita Passe/Muthu Kirilli/Kopi Kade
14.75
120,000
8,136
RAN HAWADIYA
Sun
8.61
13,943
Sal Mal Yaya
1.73
12,000
6,936
Rupavahini
WEEKDAYS TELEDRAMA
11.56
8,654
WEEKENDS TELEDRAMA
7.94
15,743
DLY TELEDRAMA
50,000
5,183
NON PRIME -NUGASEVANA
8:00
Other
1.93
25,000
12,953
Swarnava
LIVE AT 8
9.79
90,000
9,194
DLY
8.18
9,169
REALTY PROGRAMME
21:30
REALTY
7.44
10,081
Hello Sri Lanka
1.37
10,000
7,299

10. Cost for Radio & Press Radio Channel Time Belt 30 Sec Cost Shree FM
7:00
9:00
18,000
12:00
16:00
11,500
19:00
13,500
Sirasa FM
7:25
8:30
19,000
10:00
12:25
9,000
Yes FM
13,000
11:00
8,500
Gold FM
6,750
14:00
5,000
18:00
20:00
6,300
Sooriyan FM
7,650
4,650
5,550
Shakthi FM
15,000
12:55
17:00
18:30
11,250
Publication
Readership
Full Page Cost
CPT
Irida Lankadeepa
1,829,460
525,000.00
125
Irida Divaina
760,050
640,000.00
291
Silumina
734,450
440,000.00
270
Irida Lakbima
568,090
562,500.00
361
Rivira
183,900
400,000.00
946
Sunday Observer
253,670
329,500.00
751
Sunday Times
177,410
300,000.00
992
Virakesari Illustrate
147,680
200,000.00
932
Lankadeepa (D)
900,320
265,000.00
147
Divaina (D)
398,030
360,000.00
172
Lakbima (D)
178,420
565
Dinamina
307,800
160,000.00
288
Daily News
113,900
216,000.00
1,124
Virakesari (D)
121,280
145,000.00
792

11. Media Basics

12. Media Concepts Medium Broad Communication platform, Eg. Press, TV
Reach
% of Target Audience reached by any particular medium
Readership
% of Target Audience who read any particular publication
Also be represented as the number of heads in Target Audience
Listnership
Reach of a particular Radio channel –
% of Target Audience who view any particular Radio channel / Time slot
Viewership
Reach of a particular TV channel - % of Target Audience who view any particular TV channel / Programme

13. Media Concepts TRP/ TVR
% of Target Audience in a particular market who have viewed any particular episode of a TV programme, expressed as a number
GRP
Sum of TRPs for a particular plan. It is a measure of the media plan’s thrust
CPRP
Cost Per Rating Point
CPT
Cost per every thousand Target Audience reached

14. CPT (Cost Per Thousand)
Media Concepts
CPT (Cost Per Thousand)
Total heads in the Target Group = 5,000,000
TVR for Teledrama = 10
Total heads reached = 500,000
Rate for 30 sec commercial = Rs 100,000.
CPT = (100,000/500,000) X 1000
= Rs 200

15. Media Concepts
Number of times an individual needs to be exposed to a communication in a fixed time frame for him to react in a desired way
Effective Frequency
Effective Reach
% of Target Audience who have been reached at least Effective number of times
SOV
Share of Voice - GRPs for a particular brand expressed as a percentage of the GRP for the defined category
SOS
Share of Spends - Spends for a particular brand expressed as a percentage of the Spends for the defined category

16. Media Objectives
Media objectives are derived from the Marketing/promotional objectives
Media objectives are expressed in terms of
Reach
Frequency
Cost
Weight
Continuity

17. Thank You