1. Insta piece
Insta growing and replicating many of Snapchat features. Some saying they will overtake – 200 million monthly daily engagement with Videos.
700 million monthly users
59% of world’s brands on Insta
Videos/images on FB – double engagement
51 per cent of brands say video ROI
Mobile growth – 3.1 hours a day; 43 billion in the US on ads (of total 73 billion spend on internet ads)

2. Insta piece
UA’s underdog status: #RuleYourself campaign (hard work); sales increased every year for six years by 20 per cent by quarter (recent change)
Random Acts of Kindness (also Gym Shark) social listening
Shopping
62 per cent follow a brand because they like them
65% of top brand posts of product (sproutsocial research)
But still clunky and better for research and insights – and influence
Advance in Metrics: Google Attribution – can work out which post led to a sale

3. Bloggers - Takeaway Google Changes: Mobile-first ranking system
Accelerated Mobile Pages (AMP) –
Twitter/google – allows super quick access to mobile
Content implications
Less real estate on mobile – need snappy headlines and CTA above the fold
Images: need a function
Voice Search: growth: Google Home, Alexa, Echo etc: optimise content for voice queries
Write how the user speaks (long tail keywords)
Location matters for voice search and for Instagram – ‘conversational shopping’

4. Good Examples of Content
Quality is vital – for broadcast, words and images
The Pool – Appointment Digital – daily schedule of content; engagement more important than volume
Arsenal and UA don’t use filters on Insta. They hire professional photographers. (like owning an expensive pair of jeans and keeping up to date with primark)

5. Influencers - Takeaway
Worldwide social users expected to reach 2.5 billion by 2018
24 per cent of marketing budgets on SM by 2020
Keeping it real: Long term partnerships/ownership ‘social circles’ (L’Oreal)
Micro influencers: niche; targeted; authentic; inexpensive
INSTA THE CHOICE OF INFLUENCERS
1000 followers likes 8% of the time; 10m followers likes 1.6 per cent of the time
87% of Top Insta 300 said they will focus on Insta in You Tube too hard to penetrate.