1. Magazine cover design

2. The main ingredients
Nameplate – The name of the magazine, which is usually displayed in a specific typeface.
Dateline – Month and year of the publication; often with the price.
Main Image – Usually a model who is making full eye contact at the reader; generally a full bleed.
Coverlines – One-line descriptions of articles found on the cover of the magazine. Their purpose is to entice the reader into picking up the magazine.

3. Dateline
Nameplate
Primary Coverline
Main Image
Coverline
Coverline
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4. Coverlines One main coverline Secondary coverlines Kicker
AND explanatory line

5. Overall look and feel of the cover
Cover look is dictated by the publishing and editorial strategy that it is designed to put across.
The target audience drives the design.
Total U.S. Audience
19,000
% Male/ Female
53/47
Median Age 48
Median HHI
$77,462
Grad College+
8,454

6. Average Income: $60,913
Average Age: 37
Percent Male: 77%
Female
66%
Median Age
36*
Median HHI
$75,613
HHI $100K+
28%
Any College
81%
Employed
77%
Presence of Children
32%

7. Common magazine binding options
Saddle Stitch – Magazine bound by two or three heavy-gauge staples. These books can lie flat; however, saddle stitching only works for shorter books of up to 80 pages. These books also have no spine on which to print a title.
Perfect – Signatures are adhered with adhesive. This is a more expensive option. Minimum page limit is 48, but 80 pages or more is ideal.

8. Magazine Cover Design Due at the end of class today Points Possible: 5
Overall Specs:
8 ½ x 11; single-sided; portfolio layout
Photos/Illustrations
One dominant photo. Image should have a full bleed.
Overall concept
Use appropriate design elements, such as color, white space, text, balance, contrast and everything else you learned this semester to create an interesting magazine cover. Will need at least three article headlines, a nameplate and a barcode that includes the price of the publication. You may create a magazine that features your client or do something completely unrelated.
Goal of piece
Clean and attractive cover design, with increasingly sophisticated design evident; easy-to-follow format.

9. Creating a doc with a bleed and slug