1. Greater Des Moines Partnership Staff
One City, One Voice:
Metro Message Training
Greater Des Moines Partnership Staff
Monday, April 12, 2010

2. One City, One Voice: Purpose
Prepare business & community leaders to speak and promote Metro Des Moines
Originally packaged as a training to sell office space
Now must appeal to a wide audience and sell the Metro based on quality of life and business capabilities
Serves as a press packet on the metro area
All materials are available in the folder and electronically
Accessible and easy to manage information

3. One City, One Voice: Rankings
Des Moines is ranked #1 City in the U.S. for doing business. –MarketWatch
City of Des Moines is ranked #2 as the “Most Secure City to Live.” – Farmer’s Insurance Group
First in the nation for real-estate as the “Most Livable Bargain Market.” – MSN.com
Des Moines is 15% below the national average for cost of doing business. –Moody’s Economy

4. One City, One Voice: Ambassadors
YOU are the greatest ambassadors of our Metro
YOU serve our community by being prepared with recent rankings, pro-business incentives and quality of life talking points
YOU can use the materials as conversation starters and point of entry when starting business dialogue

5. One City, One Voice: The Metro
Greater Des Moines has 565,000 residents
Population grew by 17.3% since 2000, U.S. growth is 8.8%
Projected to grow at double the national rate by 2014
Major industries include:
Finance & insurance
Technology & IT
Government
Manufacturing
Trade & service
Biosciences

6. One City, One Voice: The Partnership
Mission Statement:
One Voice, One Mission, One Region
Founded in 1999
Economic development organization serving Greater Des Moines area
Serves 4,400 regional members, 250 investors & 22 Affiliate Chamber groups
CEO & President: Martha Willits
Four pillars of work include: Regional Economic Development, Regional Workforce Development, Regional Business Development & Downtown Development

7. One City, One Voice: Trainings
Economic Development Board
Young Professionals Connection
Communications Advisory Council
Regional Business Development Board
Future trainings:
Workforce Attraction & Retention Board
Greater Des Moines Partnership Board
Davis Brown Law Firm
Carlisle Affiliate
Training for Partnership Boards & leadership groups
Workforce to Young Professionals
Trainings for Chambers & Affiliates

8. One City, One Voice: Future
One City, One Voice program to run until 2011
Continue trainings, outreach to media and business groups
First measure results after Q2 & Q3
Track number of trainings
Business leads
Increased public awareness
Media inquires & placements
Will send updated materials as applicable

9. One City, One Voice: Life
Des Moines ranks as #5 city in the nation where “Americans Are Getting Richer.” – Forbes
Des Moines is one of the top ten cities in the nation
for volunteer service. – National Corporation on Volunteer Service
Iowa ranks as the 2nd happiest state in the nation.
- Mainstreet.com

10. Contact Information
Message Training inquiries:
Lauren Burt
Director of Media & Marketing
Economic Development inquiries:
David Maahs
Executive Vice President of Regional Economic Development