1. Reaching Students Where They Are
SOCIAL MEDIA AND TECHNOLOGY STRATEGIES
J. Michael DeAngelis, Information Resources & Web Manager
A. Mylène Kerschner, Associate Director
Career Services

2. THEY’RE ALREADY HERE…

3. WHERE DO YOU POST? VIEWED AS INFORMATIONAL / PROFESSIONAL SPACES
TWITTER
LINKEDIN
VIEWED AS PERSONAL / “FUN” SPACES
FACEBOOK
SNAPCHAT
SOMEWHERE IN BETWEEN…
INSTAGRAM
PINTEREST
WHERE DO YOU POST?
IN A 2014 SURVEY OF OUR SOCIAL MEDIA FOLLOWERS, ONLY TWITTER AND LINKEDIN WERE SEEN AS PLACES WHERE “PROFESSIONAL” INFORMATION WAS WELCOME.
FACEBOOK AND SNAPCHAT ARE SEEN AS RECREATIONAL, PERSONAL SPACES WHERE OUR PRESENCE IS LESS WELCOME – THOUGH “FUN POSTS” AND EVENT REMINDERS ARE OKAY.
INSTAGRAM AND PINTEREST ARE MAINLY VISUAL – SO CONTENT IS DEPENDENT ON A STRIKING IMAGE.

4. Manage Your Social Media In Advance!
Post to and manage multiple accounts across Twitter and Facebook. Limited Instagram management in Sprout, but posts can be scheduled in “Later”
Get usage analytics
Collaborate with other team members or even other offices.
Schedule your posts days or weeks in advance – edit as needed.

5. HASH IT OUT Fostering Engagement
Engagement is the new hot metric – followers are good, engagement is GREAT.
Using a hashtag creates momentum and allows for easy cataloging of your campaign
Campaigns can then be archived on Storify
HASH IT OUT

6. Blogging…
…or how to get 30 reluctant staff members to contribute on a regular basis!

7. Podcast

8. The bare minimum!
An iPad with Garage Band (Now comes free with any iOS hardware purchase)
A compatible high quality microphone like Blue Yeti Pro (requires adapter for iPad) or the Blue Spark (iPad ready)
We started out on an iPad but now record on a Mac Pro (still using the same mics and the desktop version of Garage Band)
Other options available for Windows, but the Garage Band interface is very straightforward.
Our workstudy / producer taught herself advanced GB skills so we could broadcast in separate stereo channels – but it’s not a requirement!

9. Publishing Your Podcast
You’ll need an RSS compatible site, such as a WordPress blog, to upload your podcast to.
Use Google’s FEEDBURNER service to automatically adapt your podcast feed for syndication into iTunes and other podcast services.
Fill out the form on Apple’s website to have your podcast added to the iTunes store and podcast app

10. Questions?
Discuss!