1. WE ARE ALL BRANDS

2. Renee Walker
The Leadership Revolutionist – Change Management, Leadership
Art Gallery, Catholic Development Fund, St Albans Residents Assoc, Committee for Canterbury, MBA Alumni Association

3. What do you stand for? What do you want people to think of when they think of you? “Your brand is what other people say about you when you’re not in the room.”
~Jeff Bezos, Amazon

4. 55% 38% 7% STATISTICS SHOW FIRST IMPRESSIONS ARE:
55% 38% 7%
STATISTICS SHOW FIRST IMPRESSIONS ARE:
55% The way you dress, act, and walk through the door
38% The quality of your voice, grammar, and confidence
7% The words you choose to say

6. Whether you are aware of it or not, you have a personal brand.
Is it the one that you want?
Your default brand, or the one you have without even realising is your reputation, values and ideas that people connect with who you are. We all have it, but not all of us manage it. Many of us don’t even know what kind of message is our brand sending and are passing on the opportunity to use it as our leverage.

7. What do you stand for? What do you want people to think of when they think of you?

8. What are your greatest strengths? What differentiates you from others?
WHAT DO YOU WANT TO BE KNOWN FOR?
(Abilities, skills and knowledge)
WHAT MAKES YOU SPECIAL?
(What differentiates you?)
HOW DOES YOUR UNIQUENESS TRANSLATE TO VALUE?
(What do people come to you for?)
WHAT IS CURRENTLY DERAILING YOU?
(Beliefs and Behaviours)
What makes you special?
What are your greatest strengths?
What differentiates you from others?
How does your uniqueness translate to value?
What are your most significant accomplishments?
What do people come to you for?
What do you want to be known for?
What do you want others to think when they hear your name?

9. What do you stand for? What do you want people to think of when they think of you?

10. Create a simple and memorable statement describing who you are
and what you offer.

11. STEP ONE: PACKAGE YOURSELF
INFLUENCE FIRST IMPRESSIONS
DEVELOP A PASSION FOR DESIGN
UPDATE YOUR WARDROBE
CREATE A SIGNATURE LOOK
BRAND YOUR ENVIRONMENT: CAR, DESK, HOME ETC

12. WHAT FIRST IMPRESSIONS DO PEOPLE GET FROM YOU?
(Is this the impression you want to leave?)
WHAT OVERALL IMPRESSION ARE YOU LEAVING?
(First plus subsequent interactions)
IS HOW YOU DRESS CONSISTENT WITH THE BRAND YOU WANT TO PORTRAY?
WHAT ARE YOU KNOWN FOR IN THE WAY YOU PRESENT YOURSELF?
(Colour, style, tone etc)

13. STEP TWO: PROMOTE YOURSELF
ESTABLISH YOURSELF AS AN EXPERT – PRESENT AT INTERNAL OR INTERNAL MEETINGS
LEARN TO BRAG
CHOOSE YOUR CHANNELS
MANAGE YOUR ONLINE PRESENCE
EXECUTE YOUR VISIBILITY PLAN
VOLUNTEER FOR PROJECTS
BECOME A MENTOR
LOOK FOR BOARD POSITIONS

14. HOW ARE YOU GOING TO INCREASE THE VISIBILITY OF YOUR BRAND?

15. STEP THREE: MANAGE YOURSELF
WHAT DO YOU NEED TO BE BETTER AT?
WHAT RELATIONSHIPS DO YOU NEED TO INITIATE OR MANAGE?
HOW WILL YOU MORE PROACTIVELY MANAGE YOUR BRAND?

16. TOP PERSONAL BRAND TIPS
1. Be visible and accessible
2. Be consistent
3. Be relevant
4. Be authentic
5. Be strategic
6. Be passionate
7. Be engaged
8. Be you!

18. IN 1980 80% OF JOBS WERE NEVER ADVERTISED
IN % OF JOBS WERE NEVER ADVERTISED. Research shows that THAT NUMBER HAS INCREASED - the best jobs are never advertised and 85% of all jobs are secured through networking.

20. 1. Give first. Expect nothing in return.
Don Elder (Canterbury Business Leaders Group)
1. Give first. Expect nothing in return.

21. 2. Share personal stories.
Surveys – content, giving media access

22. 3. Build meaningful relationships.
Surveys – content, giving media access
Nothing is more powerful in building your brand than what your network of contacts -- your friends, colleagues, customers, clients, current and former bosses -- say about you.
3. Build meaningful relationships.

23. 4. Treat contacts like friends.
Treat contacts like friends: Would you go to a friend, interrupt his/her conversation, hand over a business card, talk about yourself and then walk away? Of course not. Treat new networking relationships as you’d treat your friendships. Build rapport and trust that business will happen.
When it comes to business relationships, stop thinking about the word "business" and focus on "relationships."
So what should we keep in mind when it comes to being a friend to new people we meet? I always think of "warmth, curiosity, and generosity."
Research shows people evaluate everyone they meet in terms of warmth and competence.
Harvard Business School social psychologist and Art of Charm podcast guest Amy Cuddy, who has studied first impressions, points to two factors that people are inherently trying to assess when they first meet you.
Can I trust this person? (implies warmth)
Can I respect this person? (implies competence)
Cuddy points out that while most people believe competence is the factor of greater importance, how people evaluate your level of trustworthiness is what really counts.

24. 5. Throw kindness around like confetti…hold on to your business cards.
Don’t be a card spammer. The closest thing to you throwing all of your business cards away is handing them out to anyone and everyone you meet without them asking. If you haven’t built enough rapport with someone to encourage them to ask for your card, don’t offer one.

25. 6. Do NOT “work the room”
Do NOT “work the room.” Don’t try to meet as many people as possible in a room; focus on making just a few solid connections. People can sense when you’re simply speaking with them to grab their card and go. These short interactions will not be memorable and therefore work against you. Aim to meet a few people and begin a meaningful dialogue.

26. 7. Be specific.
The more specific you can be about what you do and what others can do to help you (if they ask), the better. Tell them the names of a few specific companies you’re looking to work with.

27. 8. What would a child do?

28. Be engaged. Keep eye contact with your conversation partner
Be engaged. Keep eye contact with your conversation partner. Nod your head and tilt your body towards them when you’re speaking. These small cues go a long way towards making them feel like you care, which helps you to build rapport and trust: the foundation on which you can later do business.
Nothing is more powerful in building your brand than what your network of contacts -- your friends, colleagues, customers, clients, current and former bosses -- say about you.

29. 10. Have fun

30. 11. Ask yourself why they should care.
Ask yourself why they should care. Consider why the person you’re speaking to should care about what you’re saying. Craft your conversations accordingly. You only have a short time to make an impression, so try to make it favorable.
7. Have fun
11. Ask yourself why they should care.

31. TOP NETWORKING TIPS Give first. Expect nothing in return.
Share personal stories.
Build meaningful relationships.
4. Treat contacts like friends.
5. Throw kindness around like confetti…hold on to your business cards.
6. Do NOT ‘work the room’
7. Be specific.
8. What would a child do?
9. Be engaged.
10. Have fun!
11. Ask yourself why they should care.

32. TOP HABITS OF TOP NETWORKERS
Good self-belief
2. Pride in their work
3. Friendly, courteous and polite to everyone
4. They share, they’re kind and they are generous
5. They are reliable; they follow up their commitments
They are persistent
7. They are patient
They plan and prepare carefully
They ask intelligent and searching questions
They listen carefully and respond positively
TOP HABITS OF TOP NETWORKERS
Good self-belief
2. Pride in their work
3. Friendly, courteous and polite to everyone
4. They share, they’re kind and they are generous
5. They are reliable; they follow up their commitments
6. They are persistent. When they spot a potential opportunity they follow up
7. They are patient; it takes time to build meaningful relationships
8. They plan and prepare carefully before attending events
9. They ask intelligent and searching questions
10. They listen carefully and respond positively

33. RENEE WALKER: