Presentation on theme: "Brand yourself to stand out and shine Katrena Friel March 2009."— Presentation transcript:
Brand yourself to stand out and shine Katrena Friel March 2009
Passion This session is about helping individual professionals to stand out and shine through developing and then promoting their own unique personal brand.
Promotion without self-promotion or “tooting our own horn” What happens? Nothing!
Being CEO of Me.com Regardless of age Regardless of position Regardless of the business we happen to be in All of us need to understand the importance of brand. We are CEO ’s of Me.com To be in business today our most important job is to be head marketer for the brand called YOU!
Take a step back You may need to step back and take a fresh look at you. Take a very close look at what inspires you and drives you to be engaged in your work each day. You chose the job you’re in for a reason. You enjoy that industry and/or the people. Or you are on a stepping-stone to something bigger and better. If you’re feeling dissatisfied or bored, you too need to cast fresh eyes over your current position.
Discover… Brand You 1.Do a personal audit. 2.Look at your skills set. 3.Does your job align? 4.What sets you apart? 5.What do people say about you? 6.Personal manner.
Personal Audit Determine your values and vision Your future goals What strengths do you have both for you and your company? Make sure you define who you are. Ensuring that it aligns with your deepest passions. A clue to discovering the feeling or emotion of who you are is to identify where you are and what you are doing that makes you truly happy. What inspires you? What incorporates all your passions and skills?
Skill Set Are you doing what you’re good at? It’s great to stretch yourself outside your comfort zone and learn new skills. To be truly in alignment with your self-brand you need to project confidence and excitement in the work you do. You can learn those skills and gain confidence. If you’re passionate about what you’re doing and have the right attitude that will shine through. Most employers believe that people can learn skills for the job but having the right attitude and mind-set about your work is something that cannot be taught.
Job Alignment Does your job align with your personality? Do you prefer to be mixing with lots of people each day? Or would you be more suited to more solitary work - enjoying your own company?
What sets you apart? What sets you apart from the crowd? What is unique about you? What are your achievements and accomplishments? What are your dreams or desires? What does these things reveal about your emotional or inner side of you?
What do people say about you? How do they perceive you? Pay attention to how others describe you when they introduce you and how they treat you. Are you described as fun loving, compassionate, professional or creative? Do these descriptions align with your values and what you stand for? What other personality traits do you have?
Personal Manner Personal manner plays a part in how others perceive you. Be aware of plus and minus personality characteristics such as: self-confidence level your way of talking manners social skills
Network Take a look at some of the outside factors that represent your personal brand, such as: The company you work for Who are your friends, alliances and partners? What networking groups do you belong to?
Homework Your Skills + Your Passions + Your Personality + People + Your Goals = Your personal branding statement Spend some time writing and rewriting this sentence until it is succinct and truly resonates with you and how you feel.
Reveal Your Brand Ten seconds – Elevator Pitch Look at your image You are what you wear Personality profile Business image
PERSONALITY PROFILE Another measure of your success in dealing with people is due to personality. The dictionary defines personality as, “the quality, which distinguishes one human being from another, individuality, distinctive personal characteristics”.
Self Analysis As corporate or individual professionals it’s important to discover your personality type. Self-analysis Uncovering of plus and minus personality characteristics is needed before an adequate self- satisfying self-image can be developed and revealed. Aggravating speech habits, lack of good manners, sloppy dress and grooming can be your worst enemies.
Non Verbal Your personal manner speaks loudly to other people. Your voice, way of talking, eye contact, body language and the way you develop relationships at work all count towards giving you a ‘manner’. We’ve all at times been horrified or surprised at hearing second or third hand what impression we’ve made on someone.
Be yourself The best approach is to be yourself – Keep in mind an awareness of how you may strike other people Recognise that you can’t just let your manner work itself out It’s the little things that can make the crucial difference.
What’s working? What’s not? Punctuality Your tone of voice These are the things about you that speak out loud and clear to others. Make sure that they’re working for you. You’ve invested a lot of time, effort and money into learning or upgrading your skills for the job Why not invest some time and effort into yourself?
Identity Companies spend millions of dollars on getting the corporate identity right – It’s the people in the organisation that really reflect the company brand Often times that person is YOU.
Checklist Influencing elements: Dress & Style Appearance & Grooming Manner & Personality Self-Confidence & Charm Plus & Minus Personality Characteristics Work Space area Email Communication Telephone Technique Meeting Room Presence One on One Communication
Putting it all together All elements of your personal brand and brand visibility must work together to ensure a coordinated approach to having your name, reputation or image shine.