1. THE SADC GENDER PROTOCOL SUMMIT 2014
THEME: SOUTH AFRICA, JOBERG, 25TH – 29TH MAY 2014
RAYMOND HAVWLA
I CARE ABOUT HER CAMPAIGN
PLEASE USE PHOTOGRAPHS, QUOTES AND ANY OTHER VISUALS YOU HAVE TO MAKE YOUR PRESENTATION MORE ENGAGING.
50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

3. SYNOPSIS and Background
Brief summary of the good practise and motivation as to why it is a good practise.
The I Care About Her is a Campaign calling on all men and boys to end Violence Against Women.
Violence against women makes the long term goal of gender equality and poverty reduction unattainable and stops women and men from reaching their full potential.
50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

4. Cont…….
Small survey done among men asked to rank the women they care for in their live.
1. Mother 2. Daughter and 3 Wife
I Care About Her therefore gives every man the sense of responsibility towards the woman they care about most

5. Background
Men have generally been given responsibility by society to care and protect their households and Society. We need to support them to come back into that position.
Men sit in positions of influence eg Law enforcers, policy makers where they can drive the change that we are looking for.
Transformation in the way men think about violence against women would have a greater impact on women’s access to justice.

6. 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA
OBJECTIVES
To Change how men and boys think about Women and Girls
To Support men that are taking action to stop Violence Against Women
50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

7. I Care About Campaign Grassroots Campaign Launch

8. Launch of the Grassroots Campaign

9. Meeting Community Leaders

10. Training of Community Champions

11. Training of Champions

12. Community Education Meeting

13. Men Taking action on VAW/Girls

14. Continue
Men being most perpetrators they need to have a man to man talk and change the wrong thinking about women.
Men can serve as role models to influence behavior among fellow men.
Manhood is under attack, men have a duty to protect and defend manhood/ fatherhood. They need to take the challenge to transform the thinking around ‘who a man is’.

15. 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA
KEY ACTIVITIES
Please list at least five in bullet form
I Care About Campaign Grassroots Launch
Meeting with leaders
Identification of Champions
Community Education Group meetings (using Cards)
I Care About Her man marches
Media programmes (Community radio stations and TV)
50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

16. Resource allocation Amount local currency (specify) Amount in Rand
Amount local currency (specify)
Amount in Rand
Explanation
Gender specific allocation
1,800,000
3,600,000
Gender in mainstream projects (please specify)
Amount contributed in cash or in kind by partner organisations (please specify)
400,000
800,000
TOTAL
2,200,000

17. Beneficiaries Name of group Women Men Total YWCA Champions 22 3000
Direct
Indirect
Name of group
Women
Men
Total
YWCA Champions 22
3000
ZNWLG Champions 25
1000
Panos Television Program
200
400
2000,000
4000,000
Police Champions 10 40 50
500
900
Teachers Champions
1500
210
312
522

18. 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA
CHALLENGES
Logistics for communication to enable the Men’s Network Coordinator to effectively coordinate the activities in the peripheral areas are inadequate.
Reproductive roles are still viewed as women role and men find it difficulty to change this attitude
Attitude change is gradual and needs more resources
50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

19. MONITORING AND EVALUATION
Community Meetings
Interviews
Men’s stories
Police report cases
Number of phone callers on Radio and TV program
Men joining our facebook page
Men taking discussion on facebook page
50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

20. 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA
RESULTS
Service delivery
Women’s empowerment
Changes at the work place
Outreach through the media
Changes in attitudes
50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

21. Men for change Video

22. Men stories
Men give out testimonies on how the Campaign has positively changed their lives
Community members provide evidence on the positive change seeing in men taking part in the programme
Men mobilizing to end VAW
Men are treating women as equal partners

23. Public participation

24. Hon Edgar Lungu Minister of Defense speaking-I Care About Her 2000 Man March in Lusaka

25. Outreach through the media-I Care About Her ZNBC Television Program

26. I Care About Her Muvi TV program
YWCA currently implementing I Care About Her Television program Every Saturdays at 10:00 hours

27. I Care About Facebook page
Check our Facebook page on:
I Care About Her Grassroots Campaign
over 620 group membe
Facebook: Twitter: and the handle

28. Cont…
Youtube:  (this is were all the television discussions will be uploaded and shared onto our facebook and twitter pages) Podbean: (this is were all the radio stations can upload the radio discussions)

29. Changes at household level
Men are taking part in Reproductive roles
Men are speaking out to condemn VAW/Girls
Men protecting daughters at home
Men participating in end VAW programs
See video on the testimonies

30. Capacity building Trained community members Trained teachers
Trained police officers
Trained media organization
Made alliance with ZNWL, WILSA, Police Service, FAWEZA and NGOCC
See video men taking action to end VAW/G

31. Community Action
Community Action Video

32. LESSON LEARNED AND INNOVATION
What lessons have been learned?
Domestic activities still a challenge for men and boys
Lack of Government programmes on male involvement activities
Limited resources and no clear government policies on male and gender equality
Behavioral Change is gradual and not drastic
Cultural versus Law is still very conflicting situation for men
50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

33. How are these being applied?
Working with law makers
Working with Traditional Rulers
Working with Police Officers
Working with Teachers
Working with Community members on attitude Change

34. LEARNING AND SHARING WITH OTHER COUNCILS
How have you learned from and shared with other Councils involved in the COE process? Please be specific – give names of the Councils, where and how you met and shared.
50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

35. SUSTAINABILITY AND REPLICATION
How can the work be sustained?
Institutionalizing the I Care About Her Campaign in Government Programmes
Building Capacity to Communities to promote Community Ownership
50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

36. How can the work be cascaded to other organisations?
The Organizations can follow the following simple steps:
1. Identify Community
2. meet with Community Leaders
3. Identify Community Champions
4. Training Community Champions using following Cards
5. Community Education Groups

37. 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA
KEY PRIORITIES FOR 2014
What will the council be focusing on in the next year?
A 10 thousand I Care About Her man pledge to end VAW and Girl during 16 Days of Gender Activism.
I Care About Television Program
Side Event at the UN CSW meeting on male involvement in Zambia
Bill board in operational districts
50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

38. END Raymond Havwala (YWCA)
Contact number:
Thank You
And
I Care About Her