1. THE SADC GENDER PROTOCOL SUMMIT 2014 MEDIA COE RADIO FREQUENCE PLUS ANTANANARIVO MADAGASCAR Presented by: Mbinintsoa RANAIVOSON Radio Fréquence plus : « live gender, serve gender » 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

2. SYNOPSIS Radio Fréquence Plus: Antananarivo and Antalaha STAFF COMPOSTION: -Antananarivo: OVERALL: 31=( 60% Male, 40% Female) MANAGEMENT: 3=( 2 Male, 1 Female) -Antalaha OVERALL: 7=( 60% Female,40% Male MANAGEMENT : 2= ( 1Man,1 Women)  Target audience : All the population in general  Centre of excellence since 2011 ( 06 March 2012 : Signature of MOU) Progress : -Administration: (Capacity building and renovation of work place)) -Programmation: ( improved and restructured programme)

3. OBJECTIVES -Implement the action plan established -Attract more audience (Women and men) -Improve work environment 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

4. BACKGROUND Situation before intervention: -Gender was taken into account but there was no action plan. Usually, the post of technician was occupied by a man. Now, we have recruited a woman techinician -Narrow work place -Commercial agents (only women) 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

5. KEY ACTIVITIES -Administration: rehabilitation of the office, recruitement of commercial agents: women and men, participation in different trainings on gender -Programmation: production of new emissions, debates, radio theatres, phoning, reinforcement of co- animation men-women, musical programme intercalated women and men artists 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

6. RESOURCE ALLOCATIONS Amount local currency (specify) Amount in Rand Gender specific allocation : (Magazine Culture) Salary of animators Transport indemnity Communication fees= 1 400 000 300 000 7000 1 500 Gender in mainstream projects ( Biography of famous men and women, health and well being) Amount contributed in cash or in kind by partner organisations (radio, theatre, magazine coproduction with the SFCG NGO) - 1 Dictaphone -1 laptop TOTAL 2 000 000 10 000

7. CHALLENGES Key challenges -REDACTION : balance in information sources (Women and men) -ISSUE: Difficult access to women sources even if their numbe has increased - SOLUTION : interview people in the streets 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

8. RESULTS (I) Service delivery: turnover improved Increase :10 to 15% Public participation Message considered: results of legislative elections in Antananarivo, 5/12 posts occupied by women Changes at the work place Rehabilitation of the office: kitchen, toilets for men and women) Men for change The redaction team, in majority men remain leaders in the implementation of the action plan and gender promotion at the radio Capacity building Participation during trainings on gender organized by different organizations such as Gender Links

9. LESSONS LEARNED -Improve in methodology of work -Increase in the knowledge on gender -Increase in insurance and confidence of colleagues -Gender mainstreaming is taken seriously within the board members Application of lessons: -Update action plan 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

10. LEARNING AND SHARING WITH OTHER MEDIA HOUSES Exchange of experience with other media houses: National Summit Gender Links Sharing with other media houses: TVM, RNM, RDB, Express de Madagascar, Group Evitras Key points discussed: How to mainstream effectively gender approach within the media 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

11. SUSTAINABILITY AND REPLICATION Improvement of gender mainstreaming within the institution: -Cooperation with organizations working on gender and Human Rights -Elaboration of laws on gender -Implementation of conventions signed by Madagascarconcerning gender equality The process can be replicated in other media house but it requires: -Buy in of media owners -Exchange of experience 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA

12. KEY PRIORITIES FOR 2014 -Self-monitoring on implementation of gender policy -Capitalization of knowledge aquired on gender -Reinforcement of partnerships on gender -Production of new programmes treating specific issues on gender (laws, Rights, instruments) 50/50 BY 2015: DEMANDING A STRONG POST 2015 AGENDA