1. ‘Greening’ Small Businesses
Mark Smith
Low Carbon Adviser, D2N2
Introduce self, role,
Define ESIF
Purpose – few words about where D2N2 is with its ESIF work, the next steps and particularly the D2N2 ESIF Local Implementation Plan consultation document that you have in your papers.

2. Doing better (greener) business 07702 425777, faith.johnson@eqm.org.uk
in the Peak District
Faith Johnson, EQM CIC ,
Created by Unregisterd version of Xtreme Compressor

3. This workshop… Environmental challenges for businesses
Ways to save money through being greener
Funding and support
Using sustainability to enhance our customers’ experience (for more repeat custom and referrals)
The Environmental Quality Mark scheme
Any questions?

4. EMS into SME

5. Resilience Exposure to climate hazard + Social vulnerability
= Climate disadvantage

6. Why not save money? Information
Barrier
Description
Information
SMEs don’t know where to find information
SMEs often don’t trust information on energy efficiency
When they do find information, it is often not targeted to their business
Undervaluing energy efficiency
Lack of awareness of the benefits of energy efficiency
Lack of time and resources (including organisational expertise) to implement energy efficiency measures
Poor owner/senior manager buy-in, which means other investment opportunities are often prioritised

7. Energy Consumption in Retail
Source: Carbon Trust

8. Energy Management
20% cut in energy costs represents the same bottom line benefit as a 5% increase in sales
Quick wins
‘Switch off’ policy – involve staff and increase awareness
Label light switches
Maintenance – replace lights with LEDs Rapid ROI, savings accumulate

9. Resources – The Carbon Trust

10. Local programmes D2EE Low Carbon Business Grants Scheme
Eligible SMEs can apply for grants of between £2,000 and £15,000 towards the cost of installing energy efficiency measures in their premises.
The SME must contribute between 35% and 55% of the total value of the measures.
Measures must lead to significant greenhouse gas emission reduction

11. And finally…ERDF project funding
Calls open early next year (Q1-Q4)
All aspects of low carbon projects considered
Renewable Energy
Energy efficiency/renewable energy in businesses
Energy efficiency, smart energy management etc. in infrastructure, public buildings, housing
‘Defined area’ projects; sustainable multi-modal urban mobility
Research & innovation in low carbon technologies

12. Questions and Contact details
Mark Smith
Low Carbon Adviser )
Mobile
All roads lead to the Growth Hub!!
Call

13. Sustainability and the 5 steps of your customer’s journey
Created by Unregisterd version of Xtreme Compressor

14. The Peak District… a great business asset
The environment can be used to create a distinctive marketing edge for businesses
Created by Unregisterd version of Xtreme Compressor

15. Your customer’s journey
Your marketing & promotion
Enquiry/booking/ point of sale and administration
Transport, arrival, distribution
Place, view, access, your immediate surroundings, facilities, interaction with your products, services
Their memories of you, your business and The Peak District

16. What is sustainability?
The Brundtland definition:
The term sustainable development was coined in the paper Our Common Future, released by the Brundtland Commission in 1987
“…development that meets the needs of the present without compromising the ability of future generations to meet their own needs”.
Created by Unregisterd version of Xtreme Compressor

17. Triple bottom line

18. Ethical shopping holds strong through the downturn
Ethical sales up by 8% in 2014
Overall value of the ethical market grew from £35bn to £38bn
Combined ethical money and ethical spending rose from £78bn to £80bn

19. Something you want to do; or
Exercise A
Something you do; or
Something you want to do; or
Something you admire other businesses doing
…that inspires your customers to be Passionate about the Peak District
Created by Unregisterd version of Xtreme Compressor

20. You are now the customer.
Exercise B
Swap hats!
You are now the customer.
What would inspire you to be Passionate about the Peak District and
take the next step on the customer journey?
Created by Unregisterd version of Xtreme Compressor

21. Summary - EQM The special Peak District environment is an asset
EQM links businesses to this asset
Marks your business out above your competitors
Real business benefits as well as conservation and environmental benefits
Created by Unregisterd version of Xtreme Compressor

22. Any questions? Faith Johnson EQM faith.johnson@eqm.org.uk 07702 425777
Mark Smith
Low Carbon Adviser
All roads lead to the Growth Hub!!
Call