1. PUBLICITY
Definition: (1)Information that concerns a group, event, or product and that is disseminated through various communications media to attract public notice. (2) The act or occupation of disseminating information to gain public interest.

2. Why is publicity so important in Theatre?
You need to publicize in order to have an audience attend your event/show.

3. Ways to Advertise TV Radio Newspaper Posters
Magazines Billboards Flyers
Promotional Give-Aways
P.A. announcements(morning announcement)
Power Point slides in the commons
Internet: Facebook, Websites, other social networking sites.

4. Ways to Advertise The number 1 way to advertise….. WORD OF MOUTH
This is the most power of advertising strategies.
When people have positive reviews of your show or business … you tend to get more repeat business as well as a increased ticket sales.

5. Information that should appear on a POSTER
Producing Organization (Klein Collins Drama Presents:)
Title (The Odd Couple)
Playwright (By: Neil Simon)
Graphic Design (An illustration/art work, Clip Art)
Dates (May 1 – 6)
Times of the performances (7pm)
Location (KCHS Auditorium Ella Blvd, Spring, TX 77388)
Phone number for ticket information ( )
Website address (
Publisher’s information:
“Produced through special arrangement with Samuel French, Inc.”

6. Information that should appear in a Program
Producing Organizations
Title
Playwright
Graphic Design
The setting of the story
Intermission note
Production Staff: directors, designers, choreographers, etc.)
Technical Crews (lights, sound, props, costumes, scenery)
The Cast (actors and the roles played)
Special Thanks to individuals and Sponsors
Publisher’s Information