1. LET’S REVIEW

2. What do you call this… Alliteration
Walter waits for waffles on Wednesdays. Susan Swanson shall sell sea shells at Sam’s Sea Shell Stand. Rachel Rogers (still) rocks Roseville!
Alliteration

3. What do you call this… Allusion
Four score and seven minutes ago it was 2nd block, and everyone was looking forward to reading Animal Farm. Hooray!
Allusion

4. What do you call this… Rhetorical Question
We wanted pepperoni on our pizza! But did they put pepperoni on our pizza?
Rhetorical Question

5. What do you call this… Metaphor
Pepperonis are the shining red jewels that glisten on the gooey cheesy pizza topping.
Metaphor

6. What do you call this… Repetition
Explain to me why our pizza is late. Explain to me why the crust is so soggy. Explain to me why there are no pepperonis!
Repetition

7. USE THE “WHAT IS PROPAGANDA?” HANDOUT TO WRITE NOTES AND EXAMPLES
AND NOW SOMETHING NEW
USE THE “WHAT IS PROPAGANDA?” HANDOUT TO WRITE NOTES AND EXAMPLES

8. PROPAGANDA

9. What is Propaganda?
Information, ideas or rumors deliberately spread to help or to harm a person, a group or a movement
Anything that is meant to convince you to feel or to act in a certain way

10. Name-Calling
Linking a person with a negative idea or symbol

11. Name-Calling

12. Glittering Generalities
Linking a person or a product to positive symbols or ideals
Examples: democracy, family, ideals, peace,
freedom, the common good

13. Glittering Generalities

14. Transfer
Linking the authority or prestige of something people respect and revere to the thing/idea/person being promoted
Example: when somebody makes a speech in front of American flags
a lot of people have deep respect for the flag, so…
the politician is trying to tap into that respect to make his ideas look better

15. Transfer Another Example: “Science” Another Example: “Faith”
Science tells us that…
We know from science that…
Another Example: “Faith”
Religion is an important part of
society and many people’s lives
People sometimes try to use religion to make their ideas look more appealing

16. Testimonial
When a celebrity or public figure promotes or endorses a product, an idea or a political candidate

17. Testimonial

18. Testimonial

19. Testimonial

20. Plain Folks
Attempting to convince the audience that somebody is “of the people”—that he/she is “just like you”

21. Plain Folks This guy is just a regular guy…
He likes what you like, his life is a lot like yours…
He’s just a normal person, JUST LIKE YOU!
YOU SHOULD VOTE FOR HIM!

22. Plain Folks

23. Snob Appeal Something that appeals to a sense of luxury
Rich and proud of it!
Example:
You don’t deserve anything less than
NORDSTROM!

24. Snob Appeal

25. Bandwagon
Making the claim that “Everybody else is doing it, and so should you!”

26. Bandwagon

27. Bandwagon

28. Fear Playing off of people’s deepest fears
Warning the audience that disaster will result if you don’t do things this way

29. Fear

30. Fear

31. Logical Fallacies
Bad Logic: putting together two or more facts to make a faulty conclusion
Example:
Samantha is a vegetarian.
Samantha plays soccer.
All soccer players are vegetarians.

32. Logical Fallacies
Unreasonable Predictions: making HUGE predictions about the future based on only a few facts
Example:
Teenagers’ cell phone use is at an all time
high and growing
If this keeps up, teenagers in America will
not know how to have a normal, in-person
conversation with anyone.

33. What Kind Is It? Transfer
The pigs take the milk and apples because “Science” proves that they need them
Transfer

34. What Kind Is It?
If the pigs don’t get apples and milk, they won’t be able to think straight, and JONES WILL COME BACK!!!
Fear

35. What Kind Is It?
Four legs good! Two legs bad!
Name-Calling

36. Glittering Generalities Transfer
What Kind Is It?
The flag of Animal Farm: Green for the fields of England The hoof and the horn to symbolize the future Republic of Animals
Glittering Generalities
Transfer

37. What Kind Is It? Name-Calling
“Ribbons should be considered clothes, which are the mark of a human being.”
Name-Calling

38. What Kind Is It? Bandwagon
After hearing that “All animals go naked,” Boxer throws away his straw hat…
Bandwagon

39. What Kind Is It? Transfer
The animals sing “Beasts of England” after every Sunday meeting
Transfer