Presentation on theme: "PROPAGANDA ENGLISH 10 M. BOUDREAU. PROPAGANDA: The spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a."— Presentation transcript:
PROPAGANDA: The spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person. OR Ideas, facts, or allegations spread deliberately to further one's cause or to damage an opposing cause.
PROPAGANDA TECHNIQUES: 1.BANDWAGON: getting on the bandwagon." The basic idea behind the bandwagon approach is just that, "getting on the bandwagon." The propagandist puts forth the idea that everyone is doing this, or everyone supports this person/cause, so should you. The bandwagon approach appeals to the conformist in all of us: No one wants to be left out of what is perceived to be a popular trend.
PROPAGANDA TECHNIQUES: 2. TESTIMONIAL 2. TESTIMONIAL: celebrity endorsement This is the celebrity endorsement of a philosophy, movement or candidate. In advertising, for example, athletes are often paid millions of dollars to promote sports shoes, equipment and fast food. In political circles, movie stars, television stars, rock stars and athletes lend a great deal of credibility and power to a political cause or candidate.
PROPAGANDA TECHNIQUES: PLAIN FOLKS 3. PLAIN FOLKS: identified with common people Here the political party or cause is identified with common people from everyday walks of life. The idea is to make the political party come off as grassroots and patriotic.
PROPAGANDA TECHNIQUES: TRANSFER 4. TRANSFER: symbols, quotes or images Transfer employs the use of recognizable symbols, quotes or images to convey a message not necessarily associated with them. In the use of transfer, the candidate/speaker attempts to persuade us through the indirect use of something we respect, such as a patriotic or religious image, to promote his/her ideas.
PROPAGANDA TECHNIQUES: FEAR 5. FEAR: present a dreaded circumstance This technique is very popular among political parties. The idea is to present a dreaded circumstance and usually follow it up with the kind of behaviour needed to avoid that horrible event.
PROPAGANDA TECHNIQUES: LOGICAL FALLACIES 6. LOGICAL FALLACIES:, the premises may be accurate but the conclusion is not Applying logic, one can usually draw a conclusion from one or more established premises. In the type of propaganda known as the logical fallacy, however, the premises may be accurate but the conclusion is not.
PROPAGANDA TECHNIQUES: NAME-CALLING: 7. NAME-CALLING: negative image Name-calling ties a person or cause to a largely perceived negative image.
ACTIVITY For each example of propaganda: 1- Who prepared the message? 2- Who is the message for? 3- What is the message? 4- How is the message being conveyed? 5- Identify the techniques being used. 6- Is it effective? Why or why not?
CREATIVE ACTIVITY ANIMAL FARM PROPAGANDA With your group members (max of 4), you will design and present a propaganda poster which either supports or criticizes Animalism and Animal Farm. Ensure that your poster includes: Both verbal and visual messages A motto or slogan that convinces your audience of the wisdom of your point of view At least 3 propaganda techniques You will have the entire period to complete this activity and you will present your propaganda to the class.