1. Cognos 10: Intelligence Unleashed Smarter Decisions. Better Results
Freedom to Think
Unified workspace
All time horizons
Progressive interaction
Connect with Others
Decision networks
Business context
Accountability
and Simply Do
Mobile and Disconnected
Integrated
Real-time
A revolutionary BI workspace delivered on a proven platform with seamless upgrade.

2. Freedom to Think Analytics everyone can use to answer key business questions
Cognos 10 advances
Combine data from any source and explore it from any perspective without limitation
Analyze facts and anticipate outcomes simply by shifting perspectives and time horizons.
Expand expertise beyond traditional BI capabilities without switching tools
Enable business to increase their personal productivity and independence from IT
Key features
Intuitive, appealing Web 2.0 interface
Personalized, progressive interaction
Drag-and-drop, free-form assembly
Search-assisted authoring
Wizard-driven external data
Automatic access to SAP BW queries
In-space access to planning, scenario modeling, real-time monitoring and predictive analytics
The new BI workspace supports the way you think, so you don’t have to interrupt your train of thought to fit the software

3. Unified workspace with greater power, intuitive navigation and cleaner look
IBM Cognos Business Insight
Intuitive and easy to use, it is the single place that you go to find answers to key business questions
Solution Highlights
Pre-assembled workspace content
Search assisted authoring
Drag and drop assembly
Dynamically filter
Quicker and deeper insight into data
Seamless graduated experience

4. Unified Workspace delivering breadth of analytics
Breadth of analytics across historical, real-time and predictive information
Unified Workspace delivering breadth of analytics
Analytical Reporting
Drill
Real-Time
What is
Scenario Modeling
What-if
Advanced Analytics
What might be

5. Easy data inclusion by the business from one value, to entire data sets and external files
External Data
Combine external, departmental, and your own data to corporate information resulting in broader perspectives
Solution Highlights
Import external data sources into reports or query subjects
Leverage external data as report filters
Publish for reuse and update
Provide IT governance

6. Connect with Others Collective intelligence to share insights and gain alignment
Cognos 10 advances
Engage others in decision networks to discuss issues, share insights and align decisions
Attach business context to BI content and learn from a growing repository of decision history
Support workflow to establish accountability and engage the right people at the right time
Key features
Annotations down to cell level
Lineage and data stewardship
Threaded discussions associated with BI evidence
Activities, notifications, tasks, and initiatives
Search threads, people, discussions, decision history
Built-in collaboration and social networking fuels the exchange of ideas and knowledge that naturally occurs in the decision-making process

7. Collaborative BI through built-in collaboration and social networking
IBM Cognos Collaboration
Quickly find the people and expertise you need. Discuss and refine ideas with colleagues, partners, and customers.
Solution Highlights
Embed of Lotus Connections
Post messages, share files and links to web content (both BI and external)
Create and assign to-do items
Work within Business Insight workspace to drive activities or requests for action
Send notifications directly from an activity

8. and Simply Do Actionable insight everywhere at the point of impact
Cognos 10 advances
Adopt mobile to accelerate delivery of interactive analytics to executives and the frontlines
Address challenges of compressed decision cycles with real-time analytics
Integrate analytics in everyday work and in workflow to inform business processes
Key features
Mobile interaction on iPhone and iPad
Interactive, disconnected reports
Real-time monitoring of in-flight information
Mashups
Business-driven workflow
Mobile, real-time, and portable BI transforms BI from a separate task, to BI informing everything you do

9. Analytics on the go for more devices and disconnected interaction
IBM Cognos Mobile IBM Cognos Active Report
Provide business users with the information they need to make responsive and informed decisions regardless of their location
Solution Highlights
Mobile
iPhone, iPad, BlackBerry, Windows Mobile, and Symbian
Full BI interactivity including Drill Up/Down/Through
Schedule reports for immediate access to key content
Active Report
Disconnected BI application, fun and fast
Self-contained, interactive content
Burst distribution to reach wide audiences

10. Platform advances to simplify and cost-effectively scale enterprise analytics
IBM Cognos 10 delivers platform advances to:
Optimize performance with in-memory processing
Accelerate model design with guided workflow-driven modeling
Enhance system management with more granular visibility and control
Streamline lifecycle management with the ability to seamlessly upgrade
IBM Cognos 8 Architecture IT
Tools
Shared Set of Purpose-Built Services
Open Data Access
Services
API
Business Content
Common Business Model
Modern and Legacy Sources
Application Sources
OLAP Sources
Data Integration & Data Quality Tools
Platforms & Databases
Security Providers & Firewalls
Application & Web Servers
Casual Users
Customers & Partners
Data Analyst
Data Modeler
Executives
Business Managers
Financial Analysts
Professional Authors
Administrator
System Architect
Developer
Message Sources
Relational Sources
Exec4.avi

11. Faster performance with in-memory processing
IBM Cognos Platform
20+ New Patents
Deliver optimized access to all data regardless of where it resides
Common Business Model
Query Service with Dynamic Query Capabilities
IT Tools
Query Visualization
Cache
Hybrid
Logs
Solution Highlights
Enhanced Query Service with Dynamic Query:
64-bit in-memory optimized query generation with pattern intelligence to improve performance against complex heterogeneous data
In-memory calculations and aggregate operations for faster compute time
New optimized caching for hierarchies, members, facts, calculations and prompts for improved report performance
Initial conformance is for OLAP sources: SAP BW, TM1 and Essbase.
Open Data Access
OLAP Adapters
Relational Adapters
TM1
Cubing Services
PowerCube
SAP BW
MSAS
Essbase
DB2
Informix
Oracle
Teradata
SQLServer
ODBC
JDBC…
Message Sources
Relational Sources
Application Sources
OLAP Sources
Modern and Legacy Sources
3x faster query
* When compared against IBM Cognos 8 BI software. Based on selective results from tests conducted in the IBM Performance and Scalability Labs on pre-release Cognos 10 software

12. Seamless upgrade and ease of ongoing management
IBM Cognos LIfecycle Manager
Reduce system management effort and speed time to deploy new functionality to the business community
Solution Highlights
Validate single environment
Assess impact of change in operating environment, (e.g. refresh pack, data source changes)
Compare multiple environments
Streamline upgrade process and increase IT efficiency
Use beyond upgrade to quickly assess impact of any change that could effect BI content
Use Lifecycle Manager to
validate results
Cognos 8 and
Cognos 10
Accept desired results
Move business users
into Cognos 10
C O G N O S
Leverage Cognos 10 New Features
(e.g. Dynamic Query, etc)
Use Lifecycle Manager to
validate results
to leverage new features
Promote reports
to production
C O G N O S
Accept desired results
C O G N O S
Upgrade first, then leverage new features

13. Expanded deployment options include Cloud, System z, and Power
Optimized Business System
Virtualization
Fast to install and run
Optimize use of resources
Private Cloud
e.g. IBM Smart Analytics System
e.g. Cognos 10 on System z
Standardize & share costs
Enterprise Software
e.g. IBM Smart Analytics Cloud on System z
Public
Cloud
Leverage existing IT investment
Provision with shift of CAPEX to OPEX
e.g. IBM Cognos 10 on supported OS and hardware
e.g. IBM Cognos 10 deployed on IBM Cloud

14. Trusted expertise with built-in training videos, ‘how-to’ books and user communities
New “how-to” books deliver expertise
BI Strategy Book
BI on Cloud
BI Redbook
Workshops to help shape strategy
Champion workshops
Business Analytics experience
Services & Training
Proven practice workshops, learning assessment and user adoption services
Broader portfolio of self-paced training options
Growth in communities
Innovation Center
DeveloperWorks, C^3 Blog
Twitter, facebook and linked-in

15. Cognos 10 Ready added value of TM1, Planning, Analytic Applications and SPSS Modeler

16. Cognos 10 redefines how organizations will use BI
Freedom to Think
Meet needs of evolving workforce with analytics everyone can use
Connect with Others
Step up team decision-making to gain insight and drive alignment
and Simply Do
Accelerate business impact with actionable insight everywhere
with Platform Advances for faster performance and seamless upgrade