1. ► EMERGING TRENDS (Presenter’s Name) (Presenter’s Title)
(Presenter’s Company Name or Logo)
(company website)

2. An imprinted PRODUCT used to PROMOTE products, services or a BRAND

3. PROMOTIONAL PRODUCTS┃a.k.a.
Premiums & incentives
Advertising specialties
Giveaways
Awards & prizes
Commemoratives or keepsakes
Gift with purchase
Corporate gifts
The term promotional products is a widely recognized term by advertisers and agencies:
87% promotional products/items
63% swag
29% tchotchkes
Relevant Insights, “An Overview” 2016 Buyer Study (PPAI Research, May 2016), 1.

4. SENSORY ENGAGEMENT.
The only advertising medium that can touch all five senses, plus a sixth, the sense of ownership.

5. THE INDUSTRY.

6. 7-Years of Consecutive Growth
$20 Billion Industry
7-Years of Consecutive Growth
Relevant Insights, “2015 Annual Distributor Sales Summary” 2015 Sales Volume Study (PPAI Research, June 2016), 1.

7. ADVERTISING EXPENDITURES.
Media/Method
2014
2015
Growth
% +/- LY
Rank
Internet Advertising
49.5
59.6
20.0% 2
Broadcast TV
49.1
51.0
4.0% 9
Direct Mail
46.0
47.3
3.0% 11
Video/Cable TV
27.9
30.6
10.0% 5
Experiential/Event Marketing
19.3
21.5
11.5% 4
Promotional Products
20.0
20.8
3.82% 10
Mobile (phone) Advertising**
12.4
20.6
66.0% 1
Newspaper Advertising
16.7
16.1
-3.0% 15
Consumer Magazines
14.2
14.5
2.0% 12
Radio Advertising*
17.5
14.3
-18.2% 16
Point of Purchase Advertising
12.5
12.2
-2.4% 14
Local Search***
7.7
8.2
5.8% 7
Out-of-Home (Billboards)
7.0
7.3
4.3% 8
Business Magazines
6.8
0.0% 13
Product Placement (Film, TV)
6.0
6.5
8.2% 6
Cinema ****
0.7
0.8
13.5% 3
ADVERTISING EXPENDITURES. ►
Ranked Sixth In Advertising Expenditures
Tenth Fastest Growing Medium
Dr. Richard Alan Nelson and Rick Ebel, “Promotional Products Spend In 2015 Ranked Sixth Among All Media: 2015 PPAI Distributor Sales Volume Report,” PPB Magazine, July 2016, 53.

8. WHAT’S TRENDING. Wearables 32.04% Writing instruments 7.67% Bags 7.67%
Drinkware 7.54%
Desk/Office/Business Accessories 5.04%
Computer products 4.17%
Relevant Insights, “2015 Annual Distributor Sales Summary” 2015 Sales Volume Study (PPAI Research, June 2016), 1.

9. TRENDING PROGRAMS. Business Gifts (13.4%) Brand Awareness (12.2%)
Employee Relations/Events (12%)
Trade Shows (10.3%)
Dealer/Distributor Programs (7%)
New Customer Acquisition (7%)
Relevant Insights, “2015 Annual Distributor Sales Summary” 2015 Sales Volume Study (PPAI Research, June 2016), 2.

10. TOP BUYERS. Education Financial Services Healthcare Technology
Not for profit
Dr. Richard Alan Nelson and Rick Ebel, “Top Buyers Of Promotional Products” 2008 Buyer Marketplace Study (PPAI Research, December 2007), 1.

11. THE BUYER.

12. APPEALING CHARACTERISTICS. Audience friendly
Promotes loyalty/repeat business
Reaches target audience efficiently
Repeat and long-term exposure
Adds promotional impact
Dr. Richard Alan Nelson and Rick Ebel, “Top Buyers Of Promotional Products” 2008 Buyer Marketplace Study (PPAI Research, December 2007), 1.

13. HOW BUYERS USE THEM. 58% To Create Brand/Product Awareness
42% Customer Retention & Appreciation
41% Generate Sales & Referrals
25% Drive Traffic
Relevant Insights, “Buyer Insights: Ad Agencies & Advertisers” 2014 Buyer Study (PPAI Research, April 2014), 19.

14. HOW BUYERS USE THEM. 79% for stand alone campaigns
69% use them in conjunction with other media
► 72% Use with social media
► 60% Use with
► 58% Use with Internet
► 54% Use with sales promotions
Relevant Insights, 2016 Buyer Study (PPAI Research, May 2016), 1.

15. WHAT DO BUYERS SAY? 65% effective 88% recommend What Do Consumers Say?
83% more likely to do business with the advertiser
15-50% higher recall than other media
88% of Generation Y looked up the company after receiving a promotional product
NOTE: The composition of “Millennials” is of both Generation Y and Z; For purposes of this study, Generation Y is 25-35; Generation Z is
Relevant Insights, 2016 Buyer Study (PPAI Research, May 2016), 3.
Relevant Insights, “Buyer Insights: Ad Agencies & Advertisers” 2014 Buyer Study (PPAI Research, April 2014), 21.
“Mapping Out The Modern Consumer” 2017 Consumer Study (PPAI Research, December 2016), 3.
“Promotional Products & Other Media” 2009 Consumer Study: Part Two (PPAI Research, 2009), 6.
“Mapping Out The Modern Consumer” 2017 Consumer Study (PPAI Research, December 2016), 11.

16. DO THEY GET RESULTS? Promotional Products Increased: Good will
Brand recall
Customer acquisition
Response rates
Website visits/click-throughs
Market share
ROI
Fundraising
Relevant Insights, “Buyer Insights: Ad Agencies & Advertisers” 2014 Buyer Study (PPAI Research, April 2014), 20.

17. BUYERS LOVE THE COST PER IMPRESSION.
COST PER IMPRESSION IN THE U.S.
Prime Time TV cents
Magazines cents
Newspapers cents
Promotional Products 0.7 cents
SUPERIOR PASS-ALONG VALUE
79% of U.S. respondents give unwanted items to someone else.
87% of Generation Y give unwanted items to someone else.
BUYERS LOVE THE COST PER IMPRESSION.
Global Advertising Specialties Impressions Study (ASI, 2016), 30.

18. THE CONSUMER.

19. RECALL.
89% recall receiving a promotional product in the last 6 months
100% of Generation Y recall receiving them
85% recall the branding
76% recall the messaging
71% recall the call to action
“Mapping Out The Modern Consumer” 2017 Consumer Study (PPAI Research, December 2016), 14, 7.

20. WHAT DO CONSUMERS THINK?
83% had a more favorable impression of the advertiser after receiving a promotional item
88% of Generation Y had a more favorable impression of the advertiser
“Mapping Out The Modern Consumer” 2017 Consumer Study (PPAI Research, December 2016), 3.

21. DO CONSUMERS KEEP THEM? 82% own 1-10 promotional products
81% keep them for more than a year
“Mapping Out The Modern Consumer” 2017 Consumer Study (PPAI Research, December 2016), 3.

22. WHERE DO CONSUMERS KEEP THEM?
78% keep them in their home
48% on or with them
34% keep them in a vehicle
30% keep them at work
At all times – on self/carried
Most of the time – often used/exposed
“Mapping Out The Modern Consumer” 2017 Consumer Study (PPAI Research, December 2016), 6.

23. WHERE DO CONSUMERS KEEP THEM?
50% use promotional products at all times or most of the time
Nearly one in three of Generation Y use at all times
59% of Generation Y use promotional products at all times/most of the time
55% of Generation Y walk around with a promotional product on or with them
At all times – on self/carried
Most of the time – often used/exposed
“Mapping Out The Modern Consumer” 2017 Consumer Study (PPAI Research, December 2016), 6.

24. REACTION. 79% look up the brand 87% of Generation Y look up the brand
83% more likely to do business with the brand
88% of Generation Y are more likely to do business with the brand
“Mapping Out The Modern Consumer” 2017 Consumer Study (PPAI Research, December 2016), 3, 11.

25. WHAT DO CONSUMERS REALLY THINK?
83% like receiving them
48% want to receive them more often
“Effectiveness Of Promotional Products As An Advertising Medium” 2009 Consumer Study: Part One (PPAI Research, 2009), 3.

26. WHAT DO CONSUMERS REALLY THINK?
Ad-Blocking & Avoidance
68% avoid online video ads
66% don't watch TV commercials
57% ignore digital ads
50% discard direct mail
48% skip print ads
46% delete marketing
46% don't listen to radio commercials
38% block mobile ads
20% discard or pass-along promotional products
WHAT DO CONSUMERS REALLY THINK?
Talking Points:
-Mobile has grown 66% in one year (fastest growing ad channel), but nearly 40% block ads on their phones
-People 'like' stuff
-They don't realize promotional products are a form of advertising (which we see from our recent consumer study recall data)
Behavioral Trend: A pattern is emerging where Generation Y will go out of their way to avoid advertising. For example, 28% arrive at the theater late to skip the movie trailers.
"Mapping Out The Modern Consumer" 2017 Consumer Study (PPAI Research, December 2016), 13.

27. *Price should only be the deciding
VALUE VS. PRICE
Program Design
Effectiveness
Delivery
Product Quality
Product Safety
*Price should only be the deciding
factor when value is equal to zero.
97% said the usefulness of the item is important to them (slightly – extremely important)
96% said the quality of item is important to them (slightly – extremely important)
22% said the perceived cost of the item is not important
84% said the manner in which the item was presented is important to them (slightly – extremely important)
Rick Ebel, “High End, Low End: Which Promotional Products Work Best?” 2012 Consumer & Buyer Study (PPAI Research, December 2011), 35.
Important promotional product features:
85% functionality
44% entertainment
43% design
Ideal advertising qualities:
65% visually appealing
60% clearly delivers message
“Mapping Out The Modern Consumer” 2017 Consumer Study (PPAI Research, December 2016), 10, 12.

28. CONSUMERS LOVE PROMOTIONAL PRODUCTS.
Consumers across all generations rated promotional products as the #1 most effective advertising medium to provide an incentive to take action.
Promotional products are the only advertising medium for which people say
“Mapping Out The Modern Consumer” 2017 Consumer Study (PPAI Research, December 2016), 12.

29. DEALER
PROGRAMS

30. PRODUCT PERSONA

31. GIFT WITH PURCHASE

32. DIGITAL & SOCIAL INTEGRATION & ENGAGEMENT

33. TRADE SHOW EXPERIENCE

34. COLLEGE & UNIVERSITY PROGRAMS

35. COOPERATIVE
LOCAL MARKETING PROGRAMS

36. SOCIAL ENGAGEMENT & REWARD PROGRAMS

37. AWARDS & RECOGNITION PROGRAMS

38. TALENT
RECRUITMENT
& EMPLOYEE COMMUNICATIONS

39. CORPORATE
GIFTING

40. PRESS
LAUNCH

41. HIGH TECH
HIGH TOUCH

42. The most valuable forms of marketing 
are consumed voluntarily.
You can no long market at people.
You must market with them.
—Seth Godin

43. Questions?

44. (Presenter’s Email, Social Handles) (Company Name or Logo)
(Presenter’s Name)
(Presenter’s , Social Handles)
(Company Name or Logo)
(company website)