1. Joint Parking Task Force Update Procurement & Strategic Sourcing
Request for Proposal and Specifications for
RFP Marketing Automation CRM Solution 2017
Valerie Kreher
Senior Buyer 14 11

2. Welcome and Introduction
Valerie Kreher, Senior Buyer
Admissions- Nicole Brandenburg
Other University Attendees
Note: Sign-in Sheet will be posted to the website.
A copy of this presentation will be posted to the website

3. About Wayne State University:
Was founded in 1868
Is committed to preparing its students to excel in a fast-paced and interconnected global society
Has more than 27,000 students
Has 13 colleges and schools
Offers more than 380 academic programs including bachelor’s, master’s and doctoral degrees
Classified by the Carnegie Foundation for the Advancement of Teaching as a Research University, Very High research activity (RU/VH) (

4. RFP Opportunity
The University is soliciting proposals for CRM Marketing Automation
We are seeking superior quality & competitive pricing
Specifications are in the Scope of Work
Project or Services must commence on or before Fall 2017

5. Calendar of Events Mandatory Pre-bid meeting - May 8, 2017
Questions due to Procurement & Strategic Sourcing - May 11, Noon
Delivery of Proposals - May 26, 2017 by 4:00 pm
Evaluation of Proposals - Week of June 15, 2017
Announcement of Selected VENDOR - Week of July 1, 2017
Readiness for Service/Contract Commencement - Fall 2017

6. Submission of Proposals
Proposals are due May 26, 2017 at 4:00 pm
Delivered to Procurement & Strategic Sourcing, 5700 Cass Avenue, 4th Floor – Suite 4200, Detroit, MI 48202
We require an original plus one copy (2 total) of your proposal.
An electronic version is required, which should be submitted to
Proposals are limited to 30 pages total.
Prices and other requested data must be on the Schedules Provided
Proposals must be responsive and satisfy all mandatory requirements
Any deviation from requirements must be noted in Exhibit 1 as Restricted Services

7. Schedules and Exhibits
Schedule A- Proposal Certification, Non Collusion Affidavit, Acknowledgements
Schedule B - Insurance Requirements
Schedule C - Cost Schedule, Summary of Quoted Rates
Schedule D - Summary Questionnaire
Exhibits
Exhibit Exceptions/Restrictions; if any (RFP Section II G)
Exhibit Profile / Experience / References (RFP Section II H)
Exhibit VENDOR Service Plan

8. Proposal Evaluation
Ability to offer the best value (quality, past performance and price)
Anticipated quality of service
Ability to meet all mandatory requirements and specifications of this RFP
Cost of Services; Compensation and Fees; (Schedule C)
Financial Strength of the VENDOR
Proposal Documentation / Presentation
VENDOR'S Experience (Vendor Exhibit 2)
VENDOR Profiles/References; (Vendor Exhibit 2)
VENDOR Service Plan; (Vendor Exhibit 3)

9. Vendor Presentations
Selected VENDORS may be invited to make a presentation at a set time and date
Presentations are to clarify information provided in the proposals
Will include a Question and Answer period at the end of the Presentation
Invitations are at the sole discretion of the University

10. Scope of Work
Enterprise wide Customer Relationship Management system to be used by various student offices throughout campus.
The system should provide ability to manage recruitment and yield, track communications, and provide a marketing automation solution
The solution also needs to be customizable to fit the university’s needs, be scalable, and integrate with designated university systems and software solutions

11. Scope of Work Feature Requirements Recruitment and yield
Marketing and communication
Reporting functionality
Suppression, unsubscribe and bounce back management
Planning calendar

12. Proposals Must Include
Organizational data that demonstrates the size, scope and capability of the Company
A complete description of the products and services offered
Vendor’s qualifications to meet the RFP specifications

13. Information Submitted on Request
Publicly distributed annual reports and/or independently audited financial statements
A minimum of three (3) qualified references
Lost Accounts with annual billings of $25,000 per year

14. Contracting Process
Any contract will be made using the University’s Standard Service Provider Agreement
Agreement will incorporate this RFP and its terms and conditions by reference
Any Vendor terms to incorporate into the Agreement must be included in Exhibit 1
Final contract will require approval by the University’s General Counsel

15. Other Information
All Proposals are subject to the State of Michigan Freedom of Information Act
If awarded a contract, VENDOR must provide a Certificate of Insurance as outlined in Schedule B
Vendors should include any Supplier Diversity information (self or sub-contractors)
Construction or construction like work must be performed at Prevailing Wage Rates
Wayne State has a smoke- and tobacco-free policy for indoor and outdoor spaces

16. Reminders
The UNIVERSITY reserves the right to accept, reject, modify, and/or negotiate any and all proposals
All information related to this RFP will be posted to the Project site at
If a List Serve has been established, those wishing notifications must register as listed in the RFP
All questions concerning this Request for Proposal are to be directed to Valerie Kreher, Senior Buyer, ;
A copy should be submitted to Leiann Day, Procurement Analyst, ;
Do not contact the Facilities, Planning and Management, or other University Units, directly as this may result in disqualification of your proposal

17. Joint Parking Task Force Update
?? Questions ?? 11