1. Cisco DNA Advisor Navigate Your DNR Journey with Confidence
NETWORK ANALYTICS
AUTOMATION
SERVICE ASSURANCE
BUSINESS ANALYTICS
SECURITY
{Title slide}
Hi, my name is {first and last}. Welcome to an overview of Cisco Digital Network Architecture Advisor program.
What it IS: a program to help you prioritize key digital network initiatives and connect the right dots to enable your organization’s desired digital capabilities.
What it is NOT: another vendor’s solution.

2. Digital Network Readiness (DNR) Journey
Up to
$745K
financial benefits gained with digital ready network
ANNUALLY2 3X
more organizations intend to be
digital ready in 2 YEARS1
3x is the number of organizations that intend to be digital ready in 2 years.
And $745K is the financial benefits gained per year with a digital ready network.
Digital Transformation isn’t a nice-to-have, but a business imperative across industries worldwide. And there’s certainly an urgency to get one’s organization and its network ready for digital.
Based on a 2016 IDC research and global customer insights, we learned that…
Organizations are in a time bind to act
Have only one chance to do it right
And most importantly: 3. Do not take the road less traveled by, as shared by successful first-movers.
IDC Digital Network Readiness Survey – Commissioned Survey by Cisco, 2016 n=2054
IDC 2016: Digital Network Business Value Research
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3. Digital Network Readiness Journey
Mobility
Security
Analytics
Virtualization
IT Priorities
New Revenue
Time to Market
New Customers
Lower Cost
Productivity
customer retention
productivity
employee engagement
reduced risks
compliance
digital signage
eCatalog
mobile PoS
virtual assistance
omnichannel experience
digital checking
connected lightning
location analytics
Business Priorities
#1 Obstacle
Lack of business and IT strategies alignment
In reality, digital network readiness is a journey not a stage. That journey isn’t all laid out for us, especially IT. There is a conundrum. (click)
Business Desires – our C-Level and LoB partners want digital services and capabilities. Their care about? New revenue, new customers, faster time to market, cost efficiency, reduced risks. (click)
Technology Requirements – what keep IT up at night. We find ourselves caught in a conundrum—between the constrictions and complexity of the hardware-based network infrastructure we have now and the pressure to deliver rapid transformation, real-time insights, and revenue-generating innovations. It’s like trying to fit square pegs into a round hole. (click)
But that’s not all. The #1 obstacle stated by 80% of organizations surveyed is the lack of alignment between business and IT strategies.
At this point, we’re compelled to find the answer. So we research, attend tradeshows, speak to analysts and consultants.
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4. Goal: The solution to digital network readiness
“Cloud/SaaS + Mobility” – Vendor A
“SDN + IoT + Security” – Vendor B
“SD-WAN + Automation”
– Vendor C
What is the answer?
Instead of clarity and one solution, we’re presented with noise.
Almost all vendors were saying their own version of “Our solution is the answer.”
cloud/saas + mobility?
Sdn + iot and maybe security too?
Or sd-wan + automation?
What is it?
Dumbfounded and confused, our guts are filled with doubts. We become hopeful, and we wish…
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5. There’s got to be a better way.
Based on research, customer insights, and a blueprint
There has gotten to be a better way! (click)
That’s based on research, customer insights, and a blueprint to navigate this digital network readiness journey.
You know what? There is a better way, and that is the Cisco Digital Network Architecture Advisor program. Let me tell you more.
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6. Navigate Your DNR Journey with Confidence
Cisco DNA Advisor Program
IDC Digital Network Readiness Survey and Research
Educate
About Digital Solutions, Business Benefits, Industry Progress
Cisco DNA Readiness Advisor an online assessment
Assess
Your Network Readiness Among Peers
Cisco DNA Readiness Planner
a guided assessment
Plan
Your Roadmap for the DNR Journey
Cisco DNA Advisory Service
Cisco DNA Advisor is a program designed (click) to help you navigate the Digital Network Journey with confidence. Here’s a quick overview. I will explain the details for each momentarily. The program helps you in three ways:
1. Get educated about digital solutions, associated business benefits, and industry progress based on IDC Digital Network Readiness research and customer survey.
2. Assess your own network and see how yours compare against peers in your industry. 3. Then, engage with a DNA Advisor expert to plan your journey, using Cisco DNA Readiness Planner Assessment, a guided assessment co-developed with IDC.
What goes into this program is both a science and an art. We combine IDC research of 2,000+ global customer’s insights and learnings across 10 countries, benchmarked against a model broadly adopted by ITs and businesses worldwide, then mapped desired digital business outcomes against digital network attributes. Remember that statistic at the beginning? #1 obstacle to digital network readiness is lack of network and business strategies alignment? Cisco DNA Advisor program will check that box for you. This information helps you plan our Digital Network Readiness journey correctly. And that’s important because you only have one chance, one chance, to do it right.
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7. Educate Yourself with IDC Research and Customer Insights
Cisco.com/go/dnaadvisor
45% plan to be digital ready within two years
Moving to the next stage results up to $38k in savings annually
Alignment between network and business leads to 2x the growth
Digital network initiatives achieved Up to $745k annually
Network maturity results in twice as many digital capabilities
Step 1: Educate yourself and your business partners (e.g. LoB managers and CXOs) with the resources we’d put together at Cisco.com/go/dnaadvisor.
Learn the market dynamics like where organizations are today and where they plan to be in two years.
Gain insights from global customers about the importance of having alignment between network and business needs.
And how network maturity is the key to enabling digital capabilities and services.
Then, justify the needs for a digital ready network with quantifiable business benefits from the real customers’ early adoption. Checkout our Business Value Snapshot with KPIs from 25 customers. The materials on Go/dnadvisor are trusted research-based resources that will save you, on average, 8 to 16 hrs. per week researching and analyzing on your own (IDC 2011, Information Costs).
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8. Assess Your Network Readiness with Cisco DNA Readiness Advisor
10-min Online, Self-Assessment
Begin Assessment
Step 2: Assess your network digital readiness with a free, online assessment.
The Cisco DNA Readiness Advisor is based on DNR model and IDC customer research.
It will evaluate your network across seven digital network attributes.
At the end, you’ll get a personalized report with:
Peer Assessment – by Region, Size, Industry
Essential Guidance on Next Steps
Expected Gains in Business Outcomes
CiscoDNAReadinessBrief.com
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9. Plan Your DNR Journey with Cisco DNA Readiness Planner
Based on Your Stated Priorities
Business Outcomes
Customer Experience
Improve visibility, data insights
Improved customer insights and engagement Improved readiness: analytics
Managing IT operating costs
Improve network flexibility
Lower cost and complexity
Increased agility
Improved readiness: automation
Minimizing security breaches
Improve threat detection
Faster threat and anomaly detection
Improved readiness: security
Recommended Network Initiatives
Branch Presence and Location Analytics
SD-WAN – Branch Automation
Networks as a Sensor
Cisco Solutions
Cisco® Connected Mobile Experiences (CMX)
Cisco IWAN
APIC-EM and IWAN App
Networks as a Sensor Stealth watch
Step 3: Engage with a Cisco DNA advisor to plan your DNR journey.
Based on your stated network challenges and business priorities, the Cisco DNA Readiness Planner will map out a roadmap that aligns recommended digital network initiatives with associated business outcomes, and if you like, Cisco’s solutions too.
But that’s not all.
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10. Show Expected Personalized ROI for that Boardroom Conversation
Plan
Figure 1. Potential Gains for Your Organization by Advancing Your Digital Network Readiness
5% Employee productivity
103%
Increase time for new initiatives
4% Revenue growth
14% Reduced network operations costs
11% Reduced network infrastructure costs
5% Reduced WAN costs
Improved Business Outcomes
Network Operations Gains
Table 2. Customized Network Performance Analysis for Your Organization
Networking Costs
Current
With Improved Readiness
% Savings
$ Saved
Network Infrastructure
$1,202,050
$960,438
20%
$241,612
WAN Costs
$3,500,000
$2,800,000
$700,000
Network Staff
$808,530
$485,118
40%
$323,412
Productivity loss from security and downtime
$128,614
$35,813
72%
$92,701
Total
$5,639,194
$4,281,469
24%
$1,357,725
Cisco DNA Readiness Planner will also help you calculate expected ROI, hard numbers, specific to your organization for that budget boardroom conversation. (click) For example, expected gains in business and network ops benefits as shown in Figure 1, (click) or expected reduction in costs like in Table 2.
Data source: sample Digital Network Readiness Planner assessment report for a global retail banking organization.
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11. DNA Advisory Services Expert Guidance for Every Step
Strategic Plan
Readiness
Evaluation
Business Case
Digital Roadmap
DNA Strategy & Analysis Align Business and Technology, Determine DNA 8 Maturity Levels, Perform Gap Analysis, Prioritize Efforts
DNA Business Analysis Estimate TCO, Project Financial Benefits, Perform High Level Budgetary Planning
DNA Migration Strategy Create Transition Plan, Develop Conceptual Architecture, Estimate Resources, Build Projected Timeline
DNA Readiness Assessment Assess Current Environment, Establish Technical Requirements, Perform High Level Project Planning
And after the planning, we have advisory services with expert guidance for every step of the way too. Here is an overview of available DNA Advisory Services, from strategy and gap analysis to readiness, business analysis, and migration planning.

12. Cisco Digital Network Readiness Model
Jointly developed by Cisco and IDC
Widely adopted by IT and business consulting communities worldwide
Digital Era
Self-Driving
Automated
Identify opportunities and benefits of evolving to the next stage
Self-Automated
Manual
Best Effort
Information Era
[Option 1] Now, you wouldn’t start building a house without a blueprint, so it shouldn’t be any different with getting your network ready for digital. I mentioned earlier about a blueprint. That blueprint is Cisco Digital Network Readiness model. Developed by Cisco and IDC, then worked with internal thought leaders and network architects, including Cisco IT, and validated with real Cisco customers. The model serves as a digital and network readiness blueprint helping you understand where your organization is on the digital network readiness journey and identify gaps, opportunities, and benefits of evolving to the next stage.
At a high level, there are five stages of network readiness, representing increased levels of network automation and self-regulation across key digital network attributes: automation, security, service assurance, and analytics, and desired business outcomes: agility and innovation, risk, and costs and complexity. To learn more about the model, check out the interactive online version at
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13. Don’t Let This Be Your Legacy
“The primary obstacle to progressing in digital transformation maturity is technology and organizational readiness, including network readiness.” –IDC
Don’t Let This Be Your Legacy
Before we end, let me share with you a quote.
Cisco DNA Advisor will check all three readiness requirements for you.
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14. NO FAQs CiscoDNAReadinessBrief.com
Must I be a Cisco customer to use DNA Advisor program?
Must I have an existing Cisco contract? NO
Am I obligated to buy Cisco products?
Is there a cost associated with the program?
CiscoDNAReadinessBrief.com
Here are some FAQs.
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15. Placeholder to mark end of presentation
Placeholder to mark end of presentation. NOT official presentation slide.

16. Cisco Digital Network Readiness Model
Information Era
Digital Era
Best Effort
Manual
Self-Automated
Automated
Self-Driving
Partially dynamic service alignment
Domain-specific automation
End-to-end QoS
Manual service alignment
Centralized device- centric management
Centralized access policy
Fully dynamic service alignment
End-to-end automation
Rapid threat detection and containment
Fully integrated IT and business analytics
Continuous service alignment
Closed-loop automated service assurance
Self-protecting network
Fully enabled for cloud
Best-effort business-to -service alignment
Siloed manual device-centric management 1 2 3 4 5
Architecture
Automation
Analytics
Service Assurance
Security
Attributes
Learn More
Agility/Innovation
Risk
Cost and Complexity
[Option 2] Now, you wouldn’t start building a house without a blueprint, so it shouldn’t be any different with getting your network ready for digital. I mentioned earlier about a blueprint. That blueprint is Cisco Digital Network Readiness model. Developed by Cisco and IDC, then worked with internal thought leaders and network architects including Cisco IT, and validated with real Cisco customers. The model serves as a digital and network readiness blueprint helping you understand where your organization is on the digital network readiness journey and identify opportunities and benefits of evolving to the next stage.
There are five stages of network readiness, representing increased levels of network automation and self-regulation across key digital network attributes: automation, security, service assurance, and analytics and desired business outcomes: agility and innovation, risk, and costs and complexity.
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17. Gauge Adoption of Digital Capabilities
Plan
Gauge Adoption of Digital Capabilities
How Does Your Organization’s Adoption of Digital Capabilities Compare to Your Peers?
Cross-Industry Digital Capabilities
% of Global Organizations Currently Deploying
Which Have You Deployed?
Visitor/Guest Mobile Access 56
Connected Physical Security 48
Enterprise IoT Apps (e,g, Energy Management, Connected Lighting) 38
Customer Way-finding to Services and Goods 37
Fully Automated Self-service Employee Portal
Advanced High Definition Video Collaboration and Learning 36
In-venue Digital Signage
Bring Your Own Device and Mobile Workspaces
IoT-enabled Customer Monitoring (Driving, Health, Home Security, etc.)
Location-aware Personalized Customer Engagement Through Mobile Apps 34
Sample abstract of a more detailed peer comparison from the Digital Network Readiness Planner assessment (SE tool). This one is showing how a banking organization compares to its peers in terms of cross-industry digital capabilities.
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