1. We are Arthur, Bobbi, Reece, and Stephanie
Hello from Civitas!
We are Arthur, Bobbi, Reece, and Stephanie

2. Advertising/Marketing, Fake News, and St. Louis Image
TRUTH in media will be our common theme.
What is the definition of TRUTH or something that is TRUE?
Fact
Reality
Accurate

3. What is Media?
Collective communication outlets or tools used to store and deliver information or data.
What does MANIPULATE mean?
control or influence (a person or situation) cleverly, unfairly

4. ADVERTISING
What is it?
A tool to get people to buy goods and/or services or to spread awareness of an issue/problem in PUBLIC SERVICE ANNOUNCEMENT ads.
WHAT IS A CONSUMER?
You!
People who buy and use products and services advertised
How “good” of a consumer are you? (Can you be a good consumer?)
Let’s check…

5. What companies use these icons in their advertisements?

9. What slogan (or tagline) does the following advertise?
“Betcha can’t eat just one!”
“I’m Lovin’ It!”

10. “The Quicker Picker Upper.”

11. “Just Do It!”

12. “Melts in your mouth, not in your hands.”

13. “Can You Hear Me Now?”

14. “Think Different.”

15. “Finger Lickin’ Good.”

16. “When You Care Enough To Send The Very Best.”

17. “Good To The Last Drop.”

18. You all are VERY good consumers!!
Do companies market products for your age group specifically? Are you manipulated? Are you persuaded?
Why are you a powerful group for marketing, even though you don’t have a lot of disposable income?
What products are marketed for teenagers?
What kind of cell phone is the coolest?!
What services are marketed for teenagers?
Think for a minute…is there something you wish you could have after seeing an advertisement for it?
Anyone want to share?

19. Where do you see advertisements?
Internet, magazines, commercials on TV, billboards, on vehicles, newspapers, mail…

21. Back to truth…are all advertisements honest?
IT IS AGAINST THE LAW TO LIE IN AN ADVERTISEMENT.
A government agency called the Federal Trade Commission tries to protect consumers.
Outright lies are rare, but stretching the truth and “telling stories” is what good advertisers do.
So, the FTC has THREE QUESTIONS FOR CONSUMERS to consider when analyzing advertisements.

22. Ask Yourself… Who created the ad?
What does the ad want you to buy, do, and/or think?
What is the story they want you to believe? What is
true?

23. Who created this? What do they want you to buy? What’s the story?

24. Advertisers use three categories of persuasion: PATHOS, ETHOS, LOGOS.
PATHOS appeals to the consumer’s emotions:
sadness, anger, fear, affection, humor

25. More PATHOS ads (pull at our emotions. ) Who created the ad
More PATHOS ads (pull at our emotions!) Who created the ad? What are they selling? What is the story they want you to believe?

26. PATHOS—What are the emotions they want consumers to feel
PATHOS—What are the emotions they want consumers to feel? Who created the ad? What are they selling? What is the story they want you to believe?

27. ETHOS is what is ethical or right
ETHOS is what is ethical or right. Often persuasive ads with ETHOS are testimonials or famous people or someone with authority. Who created this ad? What are they selling? What is the story they want you to believe?

28. LOGOS=Logical, persuasive LOGOS ads use statistics, facts, studies, surveys, and comparison words. Who created the ad? What are they selling? What is the story they want you to believe?

29. Pathos, Ethos, or Logos. Who created the ad. What are they selling
Pathos, Ethos, or Logos? Who created the ad? What are they selling? What is the story they want you to believe?

30. Pathos, Ethos, or Logos. What are they selling
Pathos, Ethos, or Logos? What are they selling? What is the story they want you to believe?

31. PATHOS, ETHOS or LOGOS. What are they selling
PATHOS, ETHOS or LOGOS? What are they selling? What is the story they want you to believe?

32. Pathos, Ethos, or Logos. What are they selling
Pathos, Ethos, or Logos? What are they selling? What is the story they want you to believe?

33. Pathos, Ethos, or Logos. What are they selling
Pathos, Ethos, or Logos? What are they selling? What is the story they want you to believe?

34. Pathos, Ethos, or Logos. What are they selling
Pathos, Ethos, or Logos? What are they selling? What is the story they want you to believe?

35. Homework is due on Monday, June 12!
Next week we’ll talk about MARKETING with Reece.
How do companies decide what kind of consumers they should target?