1. Argumentative Writing Of Mice & Men Unit Mr. Lancto

2. Chalk Talk Get in groups of 4-5 On your paper comment & brainstorm on the following: – Logos, Pathos, and Ethos – Argumentative/Persuasive writing You can comment and/or draw arrows to connect thoughts.

3. Dilemma to Think About #1 Is it better to live alone or with someone you love even though they are bad for you? – Try to convince me by using: logic (Logos) and emotion (Pathos) Other Persuasive techniques

4. The Art of Persuasion Ethos: an appeal to the authority or honesty of the speaker. It is how well the speaker convinces the audience that he or she is qualified to speak on the particular subject Pathos: an appeal to the audience’s emotions Logos: logical appeal (reason and rationality), normally used to describe the facts and figures that support the speaker’s topic. **Information courtesy of http://sixminutes.dlugan.com/ethos- pathos-logos/ http://sixminutes.dlugan.com/ethos- pathos-logos/

5. Ethos Broken Down Before you can convince an audience to accept anything you say, they have to accept you as credible. There are many aspects to building your credibility: – Does the audience respect you? – Does the audience believe you are of good character? – Does the audience believe you are generally trustworthy? – Does the audience believe you are an authority on this speech topic?

6. Pathos Broken Down Pathos is the quality of a persuasive presentation which appeals to the emotions of the audience. – Do your words evoke feelings of love? sympathy? fear? – Do your visuals evoke feelings of compassion? envy? – Does your characterization of the competition evoke feelings of hate? contempt? Emotional connection can be created in many ways by a speaker, perhaps most notably by stories. The goal of a story, anecdote, analogy, simile, and metaphor is often to link an aspect of our primary message with a triggered emotional response from the audience.

7. Logos Broken Down A logical argument – Does your message make sense? – Is your message based on facts, statistics, and evidence? – Will your call-to-action (Introduction/Conclusion) lead to the desired outcome that you promise? Students hate boring things PowerPoint slides are boring Students hate PowerPoint slideshows

8. Defend or Argue Against: Background Natural gas extracted through a process called hydraulic fracturing (or “fracking”) has been the subject of heated controversy. High volume fracking, combined with horizontal drilling, recovers natural gas that is trapped in deep shale rock and other formations below the ground, essentially by injecting a high pressure mixture of water, sand and chemicals that opens up the shale deposits and releases the gas. Proponents say the process is safe and well regulated, and allows us to access reserves of clean-burning, cost efficient energy, reduce our dependence on foreign oil and create jobs. Critics are concerned that the process of fracking may be creating serious environmental impacts, such as methane leaks, water shortages, water pollution, earthquakes and adverse effects on health.

9. Defend or Argue Against Fracking should be allowed by all state governments due to our increasing need for fuel and to help ease the financial burden of fuel costs. In a well-written essay, defend or argue against this statement using the three appeals: Logos, Pathos, and Ethos

10. Dilemma to Think About #2 Student’s attendance SHOULD NOT affect their grade? Defend or Argue against this statement – Use the different appeals (Logos, Pathos, Ethos)

11. Argument in President’s Speech President Bush gave the following speech at Ground Zero after the 9/11 attacks: – See if you can find the Logos, Pathos, & Ethos – http://www.youtube.com/watch ?v=x7OCgMPX2mE http://www.youtube.com/watch ?v=x7OCgMPX2mE Lesson adapted from: http://www2.bc.cc.ca.us/jgiertz/Speech%205/Rhetoric/Bush% 20911%20analysis.htm http://www2.bc.cc.ca.us/jgiertz/Speech%205/Rhetoric/Bush% 20911%20analysis.htm

12. Ethos in President’s Speech – President who was willing to come to the heart of the tragedy established his character as a caring, compassionate, and interested person. – Arm wrapped around firefighter acting as if they were good friends shows he is not above them – “And the people who knocked these buildings down will hear all of us soon” Persuading the nation that our country was in safe hands & we will find whoever did these terrible acts

13. Pathos in President’s Speech – Bush puts the crowd at ease by jokingly saying “I can’t talk any louder” to a man shouting that he could not hear. – He created a sense of pride and heroism when he thanked the workers for their treacherous labor. – “I hear you. The rest of the world hears you. And the people who knocked down these buildings will hear us all soon.” to create fear in those responsible and persuade Americans that we will retaliate because he hears our worries

14. Logos in President’s Speech – Religious references: “On bended knee in prayer” and “May God bless America.” If God helps heal and American is wounded then God will heal America. – “The nation stands with the good people of New York City, and New Jersey and Connecticut.” Using logic to create an imaginary link of unification to show that America was not defeated by the loss of the Towers and lives of innocent people

15. “Thank You For Smoking” Find the uses of Logos, Pathos, Ethos in the following clip: – http://www.youtube.com/watch?v=kBdbldsnSxE http://www.youtube.com/watch?v=kBdbldsnSxE

16. Consider: what the PSA is suggesting as a possible outcome if the message is not heeded the emotional reaction the PSA developers were intending to receive and why. the extent to which we are governed by our emotions and to what degree the PSA is effective