1. LinkedIn For Business Development Ashley Candy, MS and Michael D’Ambrosia, MS Human Resources February 19, 2015

2. What is LinkedIn? Business oriented social media website Allows users to: Find other business associates, clients, and colleagues “Connect” Join Groups Advertise Open Positions 2

3. Who Uses LinkedIn? 120 million+ professionals Over 150 industries Executives from every Fortune 500 firm 6.5 million+ students 9 million+ recent college grads 37,000 college and university alumni groups People are joining LinkedIn at a rate faster than 2 new members per second!

4. Overview Definitions and the Basics How to build the perfect profile Overview and Benefits Growing Your Network Organizational Use Recruitment Managing Your Online Reputation Features to build a business

5. Connections Second-Degree Connections Third-Degree Connections Profile Page Recommendations Introductions 5 Definitions

7. Overview and Benefits Marketing Establish Credibility Sourcing Fundraising and Partnerships Search Engine Optimization 7

8. Growing Your Network Building your network from the beginning: 1.Start out by connecting with people you know 2.Search feature 3.Let LinkedIn scan your email address book and select who you want to connect with

9. Growing Your Network: Best Practices Seek out current employees, clients, friends, and professional connections Introduce contacts to one another Suggest an expert in the industry Answer questions in relevant groups or forums or in the answer feature

10. Industry Groups

11. Growing Your Network: Best Practices Do Research Notify your contacts on interesting events happening in your company Recommend employees, partners, or vendors React on the successes of your contacts Start and have conversations with those in your industry, including prospects and leads!

12. Organizational Use Increase Visibility Conduct Research on Other Organizations Tell Your Company Story 12

13. Recruitment Use LinkedIn for Recruitment Attract New Talent Connect with Top Prospects 13

14. LinkedIn for Online Reputation Management Update often Tell the truth Use LinkedIn as an informal “media center” for your business A more social, but professional, look at your company Celebrate your employees and successes  Many people use LinkedIn to gauge the health of a company and what it’s like to work there Be Professional and DO NOT GOSSIP!

15. Features to Build a Business Build a creative headline to brand yourself Use your summary as your personal elevation pitch Add keywords for search capabilities Upload a picture to build trust Join groups…and participate Continue to grow your network of connections Ask and answer questions - Be an expert List what you are working on Promote your profile everywhere

16. The secret of LinkedIn.......... The more you give, the more you get!