1. 2014 Shaping Culture Against a Backdrop of Rapid Growth Liz Crawford liz@birchbox.comliz@birchbox.com @liscrawford 10/10/14 #GHC14 2014

2. Backdrop

3. 2014

4. 4  1 Country  6 Employees  20 Brand Partners  1,200 Subscribers  60 Full-size Units/Month  5,000 Monthly Social Media Reach  $1.4M Seed Funding  4 Countries  250+ Employees  800+ Brand Partners  800,000+ Subscribers  100,000 Full-size Units/Month  500,000,000+ Monthly Social Reach  $71.9M in Funding Q3 2014 Q4 2010 April 2012 Birchbox Man Launches August 2011 Series A $10.5M July 2014 Birchbox Store Opening September 2012 International Launch (JolieBox Acquisition)  Journey April 2014 Series B $60M

5. 2014 Technology Team  About 40  Functions: Software Engineering, Product, UX, Data Science, Analytics, Technical Operations, IT, Project Management & Subscription Operations  We live in 4 countries  We work on small agile teams  Software Engineering is 30% female

6. 2014 Why talk about culture?

7. 2014 Lessons

8. 2014 Your hiring filters can have unexpected implications

9. 2014 Building a rich culture for remote and satellite office staff

10. 2014 Integrating an international acquisition … it’s not easy

11. 2014 Cultural traditions and artifacts act as glue and link the team to history in the face of rapid change

12. 2014

13. Taking your team’s pulse and promoting feedback

14. 2014 Values Exercise  My personal values  My values at work  How my team works and is viewed today  How I want me team to work and be viewed

15. 2014 One team

16. 2014 Take-aways  Culture is important  Thoughtfulness, attention to detail, and a willingness to learn can help you shape the team that you want to be a part of

17. 2014 Got Feedback? Rate and Review the session using the GHC Mobile App To download visit www.gracehopper.org