Presentation on theme: "We will be starting at 1:03pm EST. Please select your choice of audio: telephone or computer on your GotoWebinar console. Use the Chat Pane in the GoToTraining."— Presentation transcript:
We will be starting at 1:03pm EST. Please select your choice of audio: telephone or computer on your GotoWebinar console. Use the Chat Pane in the GoToTraining Console to Ask Questions! Find recordings & resources here: http://academy.hubspot.com/ traffic-august-12/
Questions to answer 1 2 3 Look for trends in blog content. Do I see a trend in more popular topics? Blog subscribers going up? Are last month’s articles driving enough traffic to help me meet my goal?
Next month’s plan 1 2 3 Popularity – Consider writing content with a similar theme or topic of popular articles next month. Subscribers– Going up? If no, consider extra promotion of calls to action to subscribe to the blog next month. Article Performance – Did these articles contribute enough to your goal? If no, consider extra promotion in social media, email, and thank you pages next month.
Questions to answer 1 2 3 Have your keywords generated visits? Is your campaign generating visits? Keyword ranking increasing?
Next month’s plan 1 2 3 Visits – “Re-Promote” the blog article(s) next month. Campaign performance – Continue to track over time. Should be improving Ranking – Consider less difficult long-tail keywords for next month. Write another blog article next month.
Questions to answer 1 2 Are my unsubscribes high? Is my click through rate low?
Next month’s plan 1 2 3 Unsubscribes high? Better segmentation, content targeting, relevancy No visits? More links in email, link in first sentence of emails Low click-through rate? List – segment more. Email - Add more links, bold links, better subject lines
Next Month’s Plan 1 2 Getting found for target keywords? If no, analyze how the articles were wrote and optimized Organic traffic increasing month over month? If no, promote blog articles, write more articles, optimize more website pages
Next Month’s Plan 1 2 What sources are giving you the best results? Consider extra focus on these channels. Increasing traffic from social media sources? If no, consider increasing the promotion frequency. You may also need more fans/ followers.