1. DiscoverU Plan. Discover. Share. dartmouth ∙ digital arts ∙ computer science ∙ native american program

2. Taskforce 0 User Interface (UI) Team: front end development 0 Database Team: back end development 0 Mobile Team: mobile app and web development 0 Content & Testing Team: Native American Program (NAP) information and user-behavior testing 0 Marketing & Licensing Team: marketing, fundraising, and production

3. Timeline Overview 0 Milestone 1: Complete initial design Continue creating mock-ups, and streamline into elegant, user-centric design 0 Milestone 2: Build prototype Front and back-end design, integration, mobile app design, testing 0 Milestone 3: Develop full implementation Pilot, scaling, marketing, fundraising 0 Post-Release: Further development Evaluation, testing, debugging, marketing, updates, continual growth Deadlines: November 30, 2012 June 30, 2013 August 31, 2013

4. User-Interface Team 0 Front-end Design: December 1, 2012 – March 31, 2013 Develop front end, using tools such as Photoshop and CSS 0 Integration: April 1, 2013 – May 31, 2013 Work with Database Team to integrate front and back ends 0 Testing: June 1, 2013 – June 30, 2013 Perform internal testing and debugging

5. Database Team 0 Back-end Design: December 1, 2012 – January 31, 2013 Build back-end databases to support user profiling and information management 0 Integration: April 1, 2013 – May 31, 2013 Work with UI Team to integrate front and back ends 0 Testing: June 1, 2013 – June 30, 2013 Perform internal testing and debugging

6. Mobile Team 0 Mobile App Design: January 1, 2013 – May 31, 2013 Develop components of mobile app 0 Web App Design: January 1, 2013 – May 31, 2013 Create complementary web app 0 Testing: June 1, 2013 – June 30, 2013 Perform internal testing and debugging

7. Content & Testing Team 0 Collaboration with Students: Duration of development Continue communicating with St. Michael HS students to gain insight into wants and needs 0 Information Sharing: Duration of development Provide teams with essential content 0 Pilot Testing: July 1, 2013 – August 15, 2013 Launch pilot of prototype at St. Michael HS, and evaluate through videotaping, focus groups, and web analytics

8. Marketing & Licensing Team 0 Fundraising: July 1, 2013 – Product Life Cycle Generate funding and sponsorships by communicating value 0 Brand Awareness: August 1, 2013 – Product Life Cycle Execute multi-channel marketing strategy to increase awareness among target audience 0 Licensing: September 1, 2013 – Product Life Cycle Manage channels of software distribution

9. All Teams Scalin g July 15, 2013 – August 31, 2013 Scale up from prototyp e based on student feedback Further Development September 1, 2013 – November 30, 2013 Continue seeking feedback, evaluating, testing, debugging, marketing Update s December 1, 2013 – Product Life Cycle Release new updates every quarter for continua l growth

10. Evaluation Plan 0 Evaluate along the way by getting feedback from students at St. Michaels Indian School 0 Utilize our liaison at St. Michaels for additional feedback (We have employed a representative to assess usage and behavior at St. Michaels) 0 Conduct user focus studies, web analytics, surveys, and videotaping to gather qualitative and quantitative data 0 Fully disseminate prototype at St. Michaels 0 Market to broader set of schools to obtain widespread adoption for the September 2013 launch 0 Projected deployment: 1000 users by September 2013 and 10,000 users by September 2014 0 Maintain data to keep track of the following: 0 Longevity of usage 0 Rate of adoption 0 Percentage of users who apply to college, get accepted, and matriculate