1. Explain Social Learning Theory, making reference to TWO relevant studies Social Learning Theory

2. Social-Cognitive theory Most Behaviorists explain behavior with the ABCs –A  Antecedents (Events preceding behavior) –B  Behavior itself –C  Consequences of behavior Social-Cognitive theorists emphasize observing others in a social setting

4. Dollard and Miller (1950) Theory: most learning is the result of observation, not standard conditioning Why? –Humans have attitudes, beliefs and expectations Impact the way we make decisions, reason and solve problems Soft Determinism –BUT…still not investigating ‘cognition’

5. Albert Bandura Social Cognitive Theory behavior is learned and maintained through observation and imitation of others – positive consequences –cognitive processes Plans, expectations, and beliefs. Observational Learning –A process in which an individual learns new responses by observing the behavior of another (a model) rather than through direct experience –Conditioning

6. Attention: paying attention to the model is a condition of learning Retention: Remembering what the model did Reproduction: People must have the capacity for imitating Motivation: People must be motivated to imitate (importance of model or reward)

7. Bandura and Aggression

8. Bandura ’ s Hypothesis 1.Aggressive models – imitated more than nonaggressive 2.Nonaggressive models –less aggressive than those who observed aggression and the control group (no model) 3.Same Sex Model –Imitate more than opposite sex 4.Gender of Participant –Males are more predisposed than girls toward imitating aggression

9. Method (Experimental) Subjects –36 boys and 36 girls (ranging from 3 – 6 years old) Experimental Conditions –24 => control group without model –48 => two groups (one without aggressive model and one with) Gender and Model Conditions –8 experimental group and one control group Dependent Variable: Level of Aggression –Through Observation

10. Experimental Procedure –Observation Stage Brought children into playroom invited adult model to join the game –adult was taken into a corner with tinker toy set, mallet, and bobo doll (10 minute period) »Aggressive Model  attack the Bobo doll »Nonaggressive Model  ignored Bobo doll –Modeling Stage Create anger and frustration –taking away their toys –lead them into another room » aggressive toys (Bobo doll) »nonaggressive toys (Tea set)

11. Data measurement Observation –Measure of Aggression Eight responses measured –Imitate physical aggression of model –Imitation of verbal aggression of model –Mallet aggression –Nonimitative aggression

12. Results (put with hypothesis info) 3 of the 4 hypothesis supported 1.Aggressive models – imitated more than nonaggressive 2.Nonaggressive models (Inconclusive) –less aggressive than those who observed aggression and the control group 3.Same Sex Model –Imitate more than opposite sex Boys: 104 vs. 48.4 Girls: 57.7 vs 36.3 4.Gender of Participant –Males are more predisposed than girls toward imitating aggression 270 vs. 128 Acts of Violence

13. Method Analysis Strength –Controlled Experimental Observation –Highly controlled IV and DV 8 structured items being observed Limitation –Too much control impacts external validity BUT…the students did not know it was an experiment –Deception (Ethics)

14. Gender/Culture Application Gender –Males were more aggressive Culturally accepted? –Separated data into specific gender applies to both gender (Strength) –Model those that are similar (Girl Models Girl) Strengthens culturally accepted behavior Culture –Applies only to children the US –Results cannot be applied outside the school setting Less external validity

15. Bandura’s Study supports SLT Vicarious (observational) Learning –Children clearly learned specific aggressive behavior Children were not rewarded or punished –Vicarious learning Criticism –Is this real aggression –“expected to show aggression” –Doesn’t mean all aggressive behavior is learned

16. Link to Biology Definition of mirror neurons –Motor neurons fire when observing behavior How does this link to SLT? What mental disorder has limited mirror neurons? –How would this impact SLT?

17. Social Learning Begins Early!

18. Gergely et al., 2002 Theory: SLT and selective imitation in infants Two conditions (viewed an adult model) –Hands-free condition Hands on table, press light with head 69% used their head –Hands occupied condition Hands holding blanket, press light with head ONLY  21% used their head Implications –Support cognition Used abstract and complex forms of cognition

19. Charlton et al., 2002 Aim: investigate whether children in St. Helena would exhibit more aggressive behavior after the introduction of television in 1995 Method: Natural experiment (Field) Procedure: –Participants: 3-8 Aggressive television matched UK exposure –Observation Cameras observed behavior at school playgrounds –Interviews Parents, teachers, children

20. Results: no increase in aggressive or antisocial behavior –Same after 5 years Implications –No apparent change in behavior after TV exposure –Interview results Anitsocial behavior was not permitted High degree of social control in community –May learn behavior but not show it Social and cultural factors play a role in what is acceptable (expressed)

21. Evaluation of Charlton et al., 2002 High ecological validity –Real life event Does not limit SLT –Limits Bandura’s research Confirm the motivation component of SLT

22. Link Prejudice to Other Theories Theory How prejudices Develop Theories on how to reduce prejudice Research on Prejudice (causes and eliminating) Norms/ Roles Attribution Stereotypes SIT SLT