1. COLOR Wheel & Schemes

2. COLOR WHEEL

3. Painted Color Wheel Tempera paint Primaries Red, blue, yellow Secondary colors Orange, green, violet Tertiary colors Yellow-orange red-orange red-violet blue-violet blue-green yellow-green Middle range colors browns?

4. Color Wheel –

5. Color Value Scale – Example: Blue value tones

6. Color Values TINT Colors mixed with white SHADE Colors mixed with black HUE Middle square color from color wheel WHAT TO DO Values equally change across scale Add white to lighten Add black to darken

7. Color Intensity Brightness and Dullness of colors To Dull Mix Complement colors Yellow & violet Red & green Blue & orange to name 3 combos Hues are on far ends of each row (l & r) Middle square Hues mixed of equal amounts Intensity changes equally across scale

8. COLOR SCHEMES How Color is Used

9. Monochromatic A color scheme involving the use of only one hue that can vary in value or intensity. Pink = tint of red Burgundy = shade of red

10. Complementary Colors opposite one another on the color wheel. Bright (intensity) colors are often used for products that are inexpensive and target the masses.

11. Split Complementary Three colors; two colors opposite the other on the wheel. The two are separated by the others complement. Schemes can Include – Tints, shades, Bright & dull intensity

12. Analogous Refers to closely related colors; a color scheme that combines several hues next to each other on the color wheel that have a common hue. 3 -5 colors (hues) side-by-side on the color wheel This color scheme is the most difficult to create an effective image

13. Triadic Three colors; each are equally spaced on the wheel creating an equal lateral triangle. Low intensity colors are used for expensive products

14. Warm Colors suggesting warmth: red, yellow, and oranges.

15. Cool Colors suggesting coolness: blue, green, and violet.